One Way Link Building - Secure Way to Improve Page Ranking


By Julia Gulevich


Link building is one of the effective ways to assure a higher page ranking for your website in search engines. Links are considered as a positive "vote" towards the quality of the website. Each website acquires link popularity depending on the pages that link to it. Google and other search engines consider the link popularity when they evaluate the web pages that they include in the search engine databases. Google has a toolbar where you can see the page rank of websites you visit, so you can use the Google toolbar to get a good insight about your website's link popularity.

One-Way Links and Their Value for Your Website

A one-way link is a link pointing to your website from someone else's web page with nothing in return. Sometimes the webmasters can agree to exchange the links between their websites; those links are called reciprocal. One-way links are more valuable for the website link popularity.

The main advantage of one-way links is that you don't have to worry about linking back to a "bad neighborhood". If you exchange links with the sites that serve as "link farms" or "free-for-all" sites, you may not gain, and even lose the page rank. These sites tend to have links to and from all different sorts of sites. Google and other search engines guess that those sites serve the only purpose: artificially increase the number of links pointing to your site, so they give no value to these links.

Another "plus" of one-way links is that they will tend to stay in place. A webmaster who places a link to your website on his page thinks that their visitors will benefit from the content of your site. So, you benefit from having long term links to your site, in particular links from sites covering the same or related topics as your site.

How to Obtain Natural One-Way Links

The most important thing to keep in mind is that to get more links, you must offer something significant to link to. Think of what you can give that people will want to link to:

• Natural links from related websites that like your website

• Free access to articles, e-books, FAQ's or other content

• Directory links, listed under the category related to your topic

• Business directory links, listed under the category related to your topic

• Blogs, submitted to a blog directory and archived online

• Business associations, listed under the category related to your topic

• Newsletter text ads promoting your business, archived online on related websites

• Original articles, submitted to and archived online on related websites

• Original press releases, submitted to and archived online on related websites

In return for each type of the mentioned content, you will want to have an active link pointing to your site. When you create your own original content, always save your work in the archive on your website. Thus, you will build your content and increase your own link popularity by growing the number of pages on your website.

One more advantage of one-way links is that you are also promoting your website from the listing and the active link. Articles, newsletters, white papers, directory and business association links may bring in traffic from visitors who are interested in the description of your website listing.

How to Be Sure the Links are Indexed by Search Engines

The link pointing back to your website must be the one that can be followed by the search engine robots. It can be a plain old text link or image link. JavaScript links are not recommended because they cannot typically be followed by the search engine robots. The simpler linking code you provide the better. Don't hesitate to suggest linking formats to the webmasters that link to you and provide them with the types of links that serve your purposes best.

Use a search engine and conduct a search for the page where the link to your website will be located. You can search via the entire website or by individual page. If the page is listed in the search engine results, this means the page was indexed by the search engine robots. So, you know that the web page is valid for indexing and that your link will be picked up as well.

One-way link building supposes hard work and long term determination to achieve good link popularity. Work at improving the quality of your website, and you'll improve the chance to obtain good quality natural links. Spend a set amount of time each week to build quality one-way links to achieve your goal. With this long-term plan you will be able to safely build links for optimum link popularity success.

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