Before you launch a massive marketing campaign, test the receptiveness of your market with your promotional postcards. It will give you an important foresight that will help refine your marketing strategies. Save yourself from wasting a lot of money marketing to the wrong demographics.

Know just how effective addressing the right, specific audience can do for your advertisement. Promotional postcards are one of the best ways to test your market. It has higher readability than other multi-page prints like brochures and catalog.

Its attractive design makes your clients want to pick it up and briefly scan it. And because of its simple format, it is easy to read. They are also inexpensive and can be printed out in small quantities that are easy on the budget.

Testing the Waters

This exercise will help you narrow down your target demographic. It may reaffirm and establish your marketing campaign to the right demographic, and consequently, get positive results or feedback.

1. There are two ways to initiative your postcard printing.

• Ask the printing company for their mailing list services and choose the potential demographic you want to send your postcards to. Have different sets of postcards in a few hundred pieces designed for each demographic. Send the postcards through direct mail marketing (postcard printers can help you with this mailing service as well).

• You can try the hit and miss approach and send volumes of postcards to a wide demographic. If you are just testing the market's reception on a product, this would be an okay approach since it can define who are attracted to your products and eventually, who your market is.

2. Include a Tracking Mechanism

• So you don't attribute other factors to the success of your postcard, include a monitoring mechanism.

• Add in a coupon your customer has to tear out and fill up with their contact details before they can avail.

• Use these coupons to create a database you will use to evaluate your results. Note: You will gain important insight if you engage your customers in participating in your promotions. Always respond to their interest when it comes to your products. Inquiries, comments and suggestions always offer themselves as a source of wealthy information you can use.

3. Evaluate Results

Everyone who responded to your postcard is already a vital client. This can give you the results you need or present itself as a room for improvement. It'll help you achieve the goal you want, to eventually build brand identity, value, perception and of course, to sell.

• Study groups, cliques and even subcultures that have responded to your postcards. Analyze their perception and know how you can package your marketing and advertising campaign more effectively in the future.

• Studying the responses of your market may be quite tricky. Measure not just the qualitative date, but the quantitative as well so you can interpret the responses of your clients more accurately.

• Small surveys too like from whom or through which media they were able to know about your company, products or services would prove to be a good measure for the success of your marketing and advertising campaigns.

You can refine your marketing strategy based on the insights you have gathered from your promotional postcards. Not only would they be an affordable tool, they are convenient and simple to acquire as well. Make use of postcards now and know that marketing or advertising shouldn't cost you an arm and a leg.


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