Advertising Information


Printing Tip: Get The Right Color You Want


I think the most commonly miscalculated element in any printing job is the color. It looks great in your screen and even when you print your file from your laser printer. But after you sent your printing job to the shop and you get your print materials back, lo and behold!

Get Noticed by Using Custom Banners for Promotion


In this world, maintaining a unique identity is getting tougher as time passes. Everyone has an online profile, everyone wears the same type of clothes, and everyone possesses the same kind of goods and unless things are customized one stands to lose their identity in this crowd. So, whether it is about possessing things, about dressing up or about advertising about goods or services you need to do things in a different way to get noticed and be counted by one and all.

A 2008 Calendar For The Coming Year


Special occasions, birthdays, anniversaries, schedules, seasons, and even deadlines

3 Ways To Generate Web Traffic Thru Postcards


With so many sites found in the vast world of the Internet, it is no surprise that many business owners resort to using other tactics to regularly promote their websites. But as most new marketing techniques go, they tend to work for a while but quickly fade away to oblivion.

The Sin of Arrogant Advertising


Is advertising an art or a science? In fact, it is both; however, the science is often sacrificed in the drive for "creativity". Tested Advertising Methods, a classic treatise on the subject, rigorously explodes many cherished myths.

Catalog Printing Q & A


Here are some of the things you need to ask, as well as have an answer to, when you want to use your catalog printing project to promote your business to your target clients.

So What's Your Type?


Ever heard of typography as an artform? For thousands of years, typography has been used as a visual tool to provide development and create opportunities to direct particular actions or behaviors. From letterforms carved from stone to Gutenberg's letterpress, the typeface was a very visible and significant art that made it possible for many generations to mark each development in history.

Storefront Signage Services- The First Impression


The storefront is the most visible part of a retail or business house for the customers or the commuters.

Designing Ads that Make You Money


Writing a great ad is more of an art than a science. Use the enclosed tips to design ads that work and make you money!

The Use of Toned Down Color Moods To Exude a Stylish Yet Still Professional Aura


Postcards are more than just little pieces of paper. In fact, a postcard printing project can make it easy for your target clients to evolve from an ordinary bystander to a definite buyer of your product or service.

Point Of Sale Display


Point of sale services mean advertisement services that an agency offers at various points of sale like: shops, retail stores, restaurants, hotels, motels, inns and casinos.

Vehicle Graphics - The Next Biggest Revolution


Promotional signage includes various kinds of banner and vehicle graphics and witty promotion strategies. Signarama uses various designs and graphics for outdoor and indoor designing and branding.

Offer the Dilution of Creativity with Banner Stands


Banner stands allow business succeed without spending much on advertising. It is expedient, cost effective and easily replaceable.

How To Design A Custom Postcard Printing Project


A postcard printing project is a very popular marketing medium among business owners especially those who doesn't have too big a budget for the more glamorized marketing campaign. The postcards are not only cheaper to produce, they are also very flexible to distribute and send to your target clients.

Say It With Large Posters


Many social organizations and advertising agencies prefer large posters in comparison to smaller ones because of their readable form and at the same time it they offer cost effective solutions and provides a larger platform to say things.

The Smart And Strategic Display Signage


Signarama Toronto offers wide services through its expert advertising skills and amazing software. Good branding is all about being in the limelight and in the good eyes of the audience and the potential stakeholders.

Your Catalogs And Your Website: A Love Story


Do you know that you can get something going on between your catalog printing project and your website? No, I'm not talking about something kinky or sexy in cyberspace. What I mean is that your print catalogs and online shop can work well together to market your business to your prospective clients.

The Advantages of Portable Trade Show Displays


A trade show represents an excellent opportunity to present your company and its products to an audience looking for new ideas and innovation in a specific field. And even if you are not attending a traditional "trade show" but something more like a product exhibit or vendor showcase, it is important that your presentation is attractive and professional so you can attract prospective customers.

Personalized Promotional Products — Do They Really Work?


Marketing has taken giant leaps and bounds towards future. With newer companies entering the market, marketing practices are constantly evolving. New advertising professionals are coming up with bright and fresh ideas that can make a campaign hit - the only wait is of a company that can invest so much money!

The Jurassic Ad Campaign That Began as a Joke


With Twinkies returning to the shelves and doughnut Sloppy Joes coming to existence, 2013 was looking like the perfect year for a triple bypass surgery, but it seems that all hope has been shattered. Wendy's has officially pulled the gravity-defying nine-patty cheeseburger, affectionately named the T-Rex Burger, from their menu.

Small Ads 'As Sound As A Pound'


Here are some tips on how to write small ads that are 'as sound as a pound'.

What Was It You Wanted?


When browsing classified ads, the first task is to choose the best periodicals or websites. This can be trickier than it sounds because there are thousands of 'sources' on the market today.

How Does Your Website Grow?


The beauty of having a website is not the convenience. It's not the animated graphics or the lack of overhead. No, the real beauty of having a website is that it can grow with your business.

Success with Google's Adwords


Are you looking to make money through adwords but just seem to keep on spending without seeing the rewards? Read on.....

Text ads as cost-effective envoys


This article discusses the roles of various advertising media, including text ads. The article concludes that text ads do have a role to play in businesses' advertising campaigns, as cost-effective envoys.

Online shopping is an emotional experience


This short essay explores the history of online shopping from the author's perspective. The essay concludes with a list of e-commerce features that should meet the needs of emotional shoppers.

Using Ad Agencies and Designers


Advertising and promoting your business is expensive, so it's important to get the most from your advertising budget. That means understanding how to get the most from your ad agency or graphic designer.

Been Hiding Your e-Light Under a Bushel Basket?


n sales, do you realize that modesty will get you nowhere? If you like to eat, feed your family and pay your bills, you better have boldness on your side. In sales, we aren't of the opinion that the meek will inherit the earth.

Online Search: Small Businesses Level The Playing Field


Seventy percent of US households use the web when shopping locally, and about 25 percent of all searches are looking for local information. As more and more households make the switch to broadband connections, this trend will continue to escalate.

Sex in Advertising: Does it Sell?

We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Sure, this attention-getting strategy is popular. But, is it effective?

The SKINNY on Newspaper Advertising


Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.

Turn Your Ad Copy into a Goldmine!


Today, more than ever, it is crucial that your ad copy explodes the reader's curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action?

What Do People Really Need?


People need a nudge..... a Reminder....or reminders, with an "s". Most people need to be reminded more often than they need to be informed.

Design Your Own Newspaper Ads


Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails.

Take Your Radio Ads to the Next Level


Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons anyway.

More Resources

Is Advertising Art?
Oh Grand and Glorious Southern Guru, I am perplexed. What ails thee, my peabrained little grasshopper? My sleep has been short, my walls have been climbed, my hair has been pulled.
10 Ways to Advertise Your Business For Free!
At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.
Business Cards: Why Waste Valuable Space?
So many business people neglect this valuable asset that may be used for a multitude of messages.Don't fall for the trap of supplying a "scribbler" for others that virtually guarantees your card will be in the "round file" sooner rather than later.
Nine Power Words To Punch Up Your Ads
As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action.There are certain words that I refer to as "Power Words" that I learned, back in the dawn of time, when the dinosaurs still roamed the earth.
Information To Include On Your Business Card
The logo and graphic elements that you include on your business card are quite important, but having the right text and contact information on the card is equally important. Here are our tips about the elements to include:Your name - Consider whether you want to include your middle name or initial, degrees or professional credentials that are unique to your field.
15 Tips for Better Yellow Page Ads
Yellow Pages advertising is one of the mostpopular forms of advertising in the country today.Almost every home in America (96.
The Man With The Grasshopper Mind
The title of this article also happens to be one of the "20 Greatest Headlines Ever Written."Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headlines are that powerful--and that important!However, over the last few years, I've noticed a proliferation of badly written--or just plain weak headlines--both online and off!Particularly disturbing is the copycat syndrome.
Heard A Good Radio Ad Lately? Neither Have We
To many ad agencies, radio is considered advertising's ugly stepchild. It's not sexy like television and is treated as a necessary evil with little effort put into it.
Double the Effectiveness of Your Company Brochure
Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over again - you're laughing.
The Art Of Fear Free Advertising
Is fear of failure an issue when you commit valuable money in advertising?Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?Is that a valuable lesson?Course it is!So, how do you do it?The answer is testing!It's simple really..
Grab Your Share of Untold Amounts of Advertising Dollars
If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of.In the mid 80's I was an account executive for a radio station located in Santa Rosa, California.
Increase Business By Being Nice
I have been reading articles on increasing sales using search engine optimisation as well as writing them for a very long time and I have not seen many which point out the best way to increase sales.The answer is obvious yet often overlooked; you just have to be as good to your customers as you would expect any other site owner to treat you.
More Cheap Tricks for Promoting Your Business
In a recent article, I shared five of my top 10 favorite tricks for promoting your business without spending much (or any) money. Several readers wrote and said they enjoyed the first five tips, so I'm hoping the next five will be just as helpful.
The SKINNY on Radio Advertising
From meager beginnings in 1920, radio has grownwith us to be a major player in advertising. Theradio industry says they get about 8 percent ofall advertising bucks.
Moving Message Display
Moving message display are designed to be installed into environments where vast amounts of information need to be conveyed to large audiences both quickly and efficiently, also in the world of indoor and outdoor displays. This gives you enormous flexibility for creating interesting text message on Moving message display.
Measure the Response of Your Advertising Campaigns by Using Promotional Products
For most companies, gone are the days of spending money just for the pleasure of seeing their name on TV or the Internet.Most companies today are forced to insist on results.
Design Your Own Newspaper Ads
Many people in business lay-out (design) their ownads. That old adage "If It Is To Be It Is Up ToMe" prevails.
Graphical LED Display
Graphical LED Displays utilize high-resolution graphics and video to transmit the information. You will find them sited in world's great cosmopolitan cities.
Pros and Cons of Establishing an In-House Ad Agency
There have been several ads promoting books and reports on thissubject, or included as part of the contents in several mailorder books stating: "SAVE UP TO 17% ON ALL YOUR ADVERTISING" It's legitimate, practical and effective, but like so many otherpromises, there are pros and cons involved. The pros are fairlyobvious.
The Power of...
You certainly must know that Many Big Marketers consider COPYWRITING to be the most important skill you need to be earning online.There's a lot of good copywriting around.

More Advertising Information:

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