Creating Attention Grabbing Headlines


By Anne Ahira

Headlines play a crucial role in the success of your business. Your subject line must get your prospect interested enough to read your copy! An effective headline, whether in an email, ad or book, will literally force your potential customers to want to learn more.

There was a book, for example, titled "The Art of Controversy" which was not selling very well. The author changed the title to "How to Argue Logically". The sales shot up to 30,000. Nothing else was changed in the whole book! This is the power of a good headline!

So, how do you go about writing that attention-grabbing headline? You must first understand a little bit about basic human psychology. Human behavior is always the result of one or more of our five basic needs. You must touch a person's emotions with your headlines. You must address their needs, wants and desires and write your headlines with passion and emotion. You must offer them a key benefit or solution to a problem. You must show them what's in it for them!

Below are several different formulas done by professional copywriters to write compelling headlines.

How to

"How To Write A Business Letter"

"How to" headlines are almost always powerful motivators for prospects. People go on the Internet to find a solution, to learn more about something. Let them know that you are offering something worthwhile and you will have their attention.

Question

"Need More Money?"

Questions are effective because they draw the prospect into an active role from the beginning. They also personalize the message and create some curiosity by addressing a concern many of your prospects have.

Command

"Join RQ With The Elite Team - Get Personal Coaching and Retire in Style"

Commands project an image of confidence to the prospect and give them a clear message of what they will receive by acting on the command.

News

"New Sampoo Leaves Your Hair Smoother - Easier To Manage"

Keeping your prospects informed of anything that is beneficial to them will help build your online credibility. Anytime you can impart new information to your prospect, let them know this in your headline.

Testimonials

"I have been trained by Anne Ahira, Founder of The Elite Team International, my life has changed and I know without any doubt that this is exactly the best choice I could have ever made. I am very happy to be part of The Elite Team, and Financial Freedom Society, and I am on my way to attain the financial freedom that I have always dreamed of, so I can pursue other dreams in my life.

Without Anne's support and training, I would not have been able to achieve success in a short period of time. The key of success I found is in duplication of a successful business model, following an intelligent plan and training with a lifetime support that is offered in our team and having someone to hold your hand in the process of learning and earning. Everyone WILL get all of this and more by joining our Elite Team and our successful business." - Yvonne - Sweden

Testimonials are a very powerful way to inspire trust and confidence in your business. They let your prospect know that other people - people just like them - have benefited from your product or service.

This one simple technique can increase your sales by over 200%!

Now, I want you to look at all the formulas again. Notice anything similar? What do all of these techniques have in common? They focus on the BENEFITS the prospect can receive or the SOLUTION to the prospects problem.

One of the biggest mistakes people make in their writing is focusing on features rather than benefits! Features talk about the product or service. Benefits focus on what the prospect can gain from the benefit or service. Still a little confused about the difference? Let me give you an example:

The car's interior has leather seats. This is focused on a feature.

Enjoy a comfortable ride to work! This is focused on a solution or benefit.

Let's look at another one.

Our shampoo has chamomile and jasmine scents. This is focused on a feature.

Our shampoo will leave your hair smelling heavenly! This is focused on a benefit or solution.

Beginning to see the difference? Take your time and try out the different formulas according to your needs. Use a combination of the power words and write a headline that sells. You don't have to be a master of marketing, you just have to understand your target market and speak directly to them; their needs, wants and desires. By learning the art of writing headlines that focus on basic human needs and emotions, you will increase your sales considerably.

----------------------------

Anne Ahira is an established entrepreneur and successful coach in her country of Indonesia. She has assisted thousands of Indonesian people in learning how to create an income from the internet. Anne herself earns well over $175,000 PER MONTH! Her success story has been published in many nationwide publications in Indonesia and her popularity is quickly catching on in the United States as well.

Making a lucrative income online is a challenging endeavor, but by getting the *right* information, it is an endeavor that you can succeed at!

More Resources

Internet Advertising: How To Use The Golden Rule To Enrich Yourself.
What is the golden rule of internet advertising?Give, so you may receive.It is as simple as that.
Direct Response Advertising; Radio vs TV
Radio advertising vs. television advertisingMany new advertisers assume that they should start on radio and "move up" sometime later to TV.
Avoid Being Vague
We are bombarded with thousands of marketing messages daily?on television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms and on the backs of receipts. The world is, indeed, a very noisy place.
Harness the Power of Direct Marketing - More Small Business Power Tools
One of the most powerful tools available to small businesses is direct mail. By this I don't mean electronic, Internet-based mail, but the old-fashioned kind that requires a stamp and a trip to the post office.
Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business
In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one.
10 Tips to Use Giveaways Effectively
Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely.
Tips On Writing a Successful Ad
When knowledge is based on truth it is powerful!When it is critical knowledge, its presence can drive our success, while its absence may contribute to our failure. I will attempt to convey in this report some useful and practical knowledge about how to write awesome ads for the World Wide Web.
Dont Be a Secret Agent
This tactic of the game was hard for me to master and at first I failed many times. I carried my business cards only in my briefcase, because I thought they were only used in business.
Information To Include On Your Business Card
The logo and graphic elements that you include on your business card are quite important, but having the right text and contact information on the card is equally important. Here are our tips about the elements to include:Your name - Consider whether you want to include your middle name or initial, degrees or professional credentials that are unique to your field.
Buying Radio? Read This and Dont Waste Your Money
Pay close attention and make it work the best for you.No doubt you've listened to, and then quickly deleted, messages from account execs from your local radio stations.
Should Your Small Business Hire an Advertising Agency?
So, you own a small business, sales are down and you've come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency?The answer to this question is really very simple.
The Future of Voiceovers: Hold Your Tongue...Possibly Forever
"Do we need to cast a voice-over talent for this project?"That's a valid question any producer might ask when creating an advertisement, corporate audio-video presentation, video game, etc. Of course, the answer depends on what elements the producer and client feel will best communicate with the audience.
Why Not Use the Humble Fax in Your Advertising Strategy?
When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn't spend millions of dollars annually for advertising if it wasn't necessary.
What Makes A Winning Online Ad?
Most people who have been involved with sales & marketing for any length of time have heard the axiom, "Sell them what they want. Then sell them what they need".
Why Most Advertisements Stink!
Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack it with a stick.
Advertising Headlines and How to Write Them
1. Attract prospects with your headlineUse your headline as a flag to attract readers who are interested in your product.
How Can All the Radio Stations Be #1?
Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don't know who to believe? Most of them probably are #1 so believe it or not, they aren't lying to you. The question is, "What are they #1 in and is it a group of ears you want to reach?"Quite often a radio "Account Manager" or "Account Executive" which are pseudonyms for radio sales person, receives a call from someone who states they are gathering information for someone else, the real decision maker, someone who is looking at radio as a possible advertising medium.
5 Newspaper Advertising Myths Revealed
What I'm about to reveal are myths that most people thinkare 'true.'They seem set in stone yet they are deadly to theadvertiser.
Dont Put All Your Eggs in The Same Basket
Solution: You can protect yourself by partnering with other lead sources because it is unlikely that they will all have a problem or technical issue at the same time.Other alternative: It doesn't hurt either to use a few marketing tools to generate leads for your business.
Print Advertising: Knowing What To Put In Your Ads
So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad.

More Advertising Information:

Related Articles

Three Keys to Crafting Successful Print Ads
Want to create print ads that get results? Below are three keys to get you started.1.
Electronic Display Boards
Electronic display boards signify high priority messaging, allowing you to communicate critical, and time-sensitive information.Electronic display boards are present at many fast food restaurants today, aiding, and restaurants to increase sales, publicity and improve their service to you.
Avoid The Big Advertising Mistakes
Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes:Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!" doesn't actually tell them anything.
The Art Of Fear Free Advertising
Is fear of failure an issue when you commit valuable money in advertising?Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?Is that a valuable lesson?Course it is!So, how do you do it?The answer is testing!It's simple really..
How High Soaring is Your Promotional Scheme
The emergence of balloons comes from a long series of evolutions from the time it was made out from animal parts of bladders, intestines, and stomach. The introduction of rubber in balloon making credits back to 1824 by British Professor Michael Faraday when he made experiments for use with hydrogen at the Royal Institute, London.
Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page
Many people online are not using one of the best advertising methods around. I'm talking about offline print advertising.
When Times Get Tough... or When to Really Advertise
The Pundits say the economy is slowly, but surely, recovering. Maybe not at the rate of the mid-90s stock boom, but recovering nonetheless.
The Ultimate, "Must-Have" Home-Based Business for YOU
The Ultimate, "Must-Have" Home-Based Business for YOU aUnderemployed, Unemployed, or Industrial Age IndividualAllow me to educate you on the issue of job security andpaint you a picture of what the aftermath can be if youremain comfortable at your regular job. Job security is anold-fashioned term that claims the longer an employeeworked for a particular company, the more precious thatperson became.
Advertainment is Sneaking Into Music, Movies, TV and More
The very name "advertainment" sends thrilling vibrations up the spine of anyone with marketing in their blood or communication in their genes. And it produces a strong shiver of disgust from many of my colleagues in the music industry.
What Is Most Important - Copy Or Pic?
When, some little time ago now, I first descended upon the advertising scene, we were a good deal more concerned than most people seem to be today about the nature of the business we found ourselves in. We were always holding debates - in the saloon bar of the Coach & Horses in New Bond Street, to be tiresomely precise - about the meaning of advertising, the significance of advertising, and the past, present and future of advertising.
Non-profit Coupon Books and Coupon Mailers for Small Businesses
Many groups like the Chamber of Commerce, ASB at the local high school, etc. will ask if their members can get a discount if they shop in your store or use your service.
Online Advertising: 10 High Impact Psychological Triggers To Super-Charge Your Ad
If you knew these 10 high impact insider's hidden psychological triggers and plug them into your Ad and website content,you can empower them and ignite a tornado of sales at your website.Read, understand and use them and burst open the floodgate of sales.
Secrets to Get Free Advertising
The opportunities to get free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your objectives without cost that it literally boggles the mind just to think of listing them.
Radio Interview 101
Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked foran interview) can take on various forms, depending on the typeof station the show is done at. What's best? All of them at thesame time, of course.
Super Secret Tip For Using PPC Search Engine Advertising Successfully
It's not about traffic; it's about generating leads.That's right.
What Does the Back of Your Business Card Say?
Business cards with nothing on the back are wastedopportunities to sell.Use the back of your card to expand and reaffirmyour selling sentence (which should be prominenton the front of your card).
How Can All the Radio Stations Be #1?
Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don't know who to believe? Most of them probably are #1 so believe it or not, they aren't lying to you. The question is, "What are they #1 in and is it a group of ears you want to reach?"Quite often a radio "Account Manager" or "Account Executive" which are pseudonyms for radio sales person, receives a call from someone who states they are gathering information for someone else, the real decision maker, someone who is looking at radio as a possible advertising medium.
The Shrinking Ad Dollar
CPR CPA CTR..
Marketing Advertising, While Advertising Your Market!
Today in the Business world whether online or off, it seems that everyone is vying for position, yet few are able to leap to the forefront of their competition.On the Internet there are thousands of programs and Business Opportunities being created every month or so it seems! Everyone is trying to find his or her niche in the Business world.
Power Headlines for Promotion Success
Do you send email to your Online audience to let them know about an upcoming teleclass, your service or your book? Do you have a seminar "flyer" on your web site? The biggest mistake professionals and entrepreneurs make is to announce, rather than promote themselves. Each piece you send or put on your web site should begin with the #1 copywriting winner--the headline.