The Elements of Creativity: Attributes Listing Method

Attribute listing is one of the best ways to generate ideas, whereby there any many parts to the problem/ challenge faced. If you are asked to generate ideas or solutions to a complex challenge, the first thing you can do is to list all the attributes of your problem.

These may include:

  • •Physical

  • •Mental

  • •Emotional

  • •Social

  • •and more (depending on the complexity of the challenge)

By doing so, you can then concentrate on each attribute at a time. This will no doubt give you more peace of mind (and pulling of your hairs) when generating your ideas.

The attribute listing technique is often used in a Research & Development (R&D) department of many companies, especially those who are constantly producing innovative products to have an advantage over their competitors.

Let's go through this worked example to give you a better understanding of how attributes listing can be of help to you.

For example, if your challenge is to design a new ladies' handbag, you could list the attributes as: the physical aspects which include- shape, length, colour, materials used and on the emotional aspects-the stress some women faced of misplacing their handbags. You might choose to first tackle the emotional stress of losing one's handbag by creating a new small gadget to be placed within the handbag to sound the owner that she is moving too far away (maybe one or two metre away) from her 'treasure chest'. After that, you could work on the other attributes, one by one, be it the shape or materials used for the handbag.

Putting Your Elements to Work:

Try to generate oodles of ideas using attributes listing with these sets of challenges:

1. Design a new toy for children under 6 years old to teach them simple arithmetic. Safety is an important attribute.

2. Create a campaign to encourage people to stop smoking. (Think through the attributes: Physical, Mental, Emotional and Social)

3. Set up an effective marketing plan (there are many parts to a good marketing plan: the 4 P's - Product, Price, Place and Promotion) for your new products.

Have Fun!

About The Author

Dr. Alvin Chan is a Senior Research Consultant at First Quatermain Centre of Collaborative Innovation (www.firstquatermain.com).

Please contact heartware2002@yahoo.com as a courtesy when reprinting the article online and/or offline.

bizguru88@hotmail.com

More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Creativity Information:

Related Articles

The Optimal Mind State
Let's begin by defining the optimal mind state and the power it will give you to channel your energy toward your desired outcome. The optimal mind state is a quality of attention that leads to the highest level of concentration.
Connect With Your Creative Dream
We get so busy in our day-to-day life, with all the doing and actions and daily chores, that we can quickly lose sight of the BIG PICTURE. What's it all for? What are you working towards?If you don't know where you're going, how will you know when you get there?Taking the time to connect with your creative dream allows you to visit (and then revisit) the big picture.
We Tend To Make Up Our Own Truths: What Stories Are You Making Up?
Someone once said that man keeps looking for truth that fits his reality. Oddly, more often than looking for truth, we tend to make up our own truths.
What Open Stage is Teaching Me About Life
After many years of performing as a vocalist, I switched my focus to my training and work as a music therapist. I love sharing my music with my clients with special needs and it continues to be an incredibly rewarding field of work.
Telling It Like It Is (Or Can Be)
When you hear, "tell me a story," does your mind suddenly go blank? Don't panic. The good news is, you're already a natural storyteller! Surprised? You shouldn't be.
Tapping into Your Super Creative Power
Do you consider yourself creative? How about super creative? Most people may not think of themselves as creative, but I believe that everyone has the potential for great creativity. They just need a little understanding and practice.
Mindfulness and Poetry: Delicious Word Awareness
Everyone's a poet.Of course, everyone's a critic, too! This means that there are plenty of opportunities to heighten our awareness of words and how we use them.
Revenge of the Sith - Creativity and Structure
The common belief is that lack of structure and randomness enhances creative output, whereas in truth, creativity is enhanced when it is organised, systematic and based on highly structured processes. This article will use Episode III of the Star Wars trilogy - Revenge of the Sith - to demonstrate that point.
3 Simple Steps To Solving Problems
You can move beyond your stuck states by contemplating all the possible consequences of your own particular situation.What is it that you want to work in your life?What inner obstacles prevent you from achieving the successful outcome you desire?Once you have confronted your own fears, pulled the emotional skeleton's out of your mental closet, then you will be ready to take stock of your current situation, look at it objectively, and try out new strategies.
Sharing Our Creative Work with Others
In my "Roadblocks to Creativity" e-course, I ask the question:"What's your first thought if someone hesitates before giving you their opinion about your creative project?"One artist wrote: "When some one hesitates before giving their opinion of my work, I think it is going to be negative; I recently showed some work to my boss and her criticism was so harsh that I now won't show her anything, but the worse part is--it made me even more conscious of showing my work to others as well. She was going through some hard stuff at the time, so my timing was way off.
Connect with Your Inner Artist
In the "Roadblocks to Creativity" e-course, we look at the 7 most common things that block our creative expression. So, if we're "blocked" when we're facing those things, what are we like when we're free of them?Well, certainly we're connected to our "Inner Artist".
Top Ten Creative Strategies for Inspiring Creativity Where You Work and Play
Websites, automobiles, milk cartons, living spaces. Design saturates every aspect of our lives and the difference between success and failure could be the color purple, could be the person that you talk to every morning when you wake up, or could be the amount of light that streams into your office every day.
Creativity, Innovation, and Science - Separate and Distinct or Not?
There is a pervasive belief that creativity and innovation are separate and distinct from the concept of science. That creativity and innovation cannot be scientific.
Stress VS Creativity
Now when I use the term "creativity", I mean the kind of states of mind and body where thoughts and ideas flow freely; where there is a STREAM of data information that comes clearly from a very different place than one might normally inhabit and which translates smoothly and perfectly into colours, visions, sounds, patterns, movements, actions and resolutions.These are very beautiful states, very precious; this flow of "creativity" is nourishing, enlivening and one can do so many things for a long time without feeling in the slightest bit tired; when it is done, one is happy, very much at peace and delighted, too.
3 Clever Creative Strategies!
I've got a confession to make..
Quiz -- Are You Creative?
Worried you may not be creative or you may not be creative enough? This quiz will help you find out just how creative you are.Take a piece of paper and number it from one to seven.
New Inventions - From Absurd to Wacky!
New inventions? Heard of a revolving restaurant combination television tower? How about color x-ray pictures? Or heard of a new invention that turns the sea's salt water drinkable? These are wacky new inventions not having been fully used!Are you on the lookout for shirts that don't require ironing? For $4,000.00, you are able to purchase a shirt processed out of titanium-alloy fibers interwoven with nylon.
Creativity Isnt Just About Art It Is About Healing
Go on, pick up a pen, hold it in your hand and ask, " What can you do for me?"What do you hear? If you listen with your heart you may hear " I can show you a world within that only you and I can explore! Let's start writing and see what we can find."As you travel deeper within you will start to find a world of emotion and thoughts that you never imagined you had, whether you are delving into those dark corners of pain or dancing into the lightness of your being.
SoulCollage - Combining Collage Fun with Spiritual Practice
SoulCollage? is a unique blend of spiritual practice and the fun of collage. Using our intuition and imagination, we create a deck of collaged cards where each card reflects a different aspect of who we are.
Macrovision
These days it's all about breaking things down into manageable pieces in order to be able to reach a goal and track your process/progress, and keep yourself from going insane because there's not a lot of time to breathe.And I'm a firm believer in this approach, in, as I've heard it termed: 'microvision.
>