How to Attract the Best Candidates for Your Business


(StatePoint) As most business owners know, one of the most valuable assets your enterprise needs to thrive is top-notch talent.

With one in four U.S. adults currently looking for a new job, the right people are out there, it’s just a matter of connecting with them. According to CareerBuilder, here’s how to make your company attractive to job seekers and how to leverage tools to find them:

• Make room for growth: A recent survey from CareerBuilder and Morning Consult finds that when it comes to what’s most important to job seekers, it’s “good salary/benefits and interesting work.”

Give potential employees confidence that working for you will allow them to take care of their finances, provide for their families and do work that they are proud of.

Before posting the position, first seek out industry insights to ensure your compensation package is competitive.

Also ensure that you’re offering a clear path for growth. During the interview process, let candidates know that if they are hired, you will invest the time and energy in seeing them develop professionally.

“Employers must get creative in their approach to skill development and training as a way to fill the existing skills gap and accelerate promotions,” says Kristin Kelley, chief marketing officer, CareerBuilder.

• Find your purpose: A people-oriented, purpose-driven work culture can help you not only attract great job candidates, but retain employees.

“Companies with a powerful mission, who also value their employees will stand the test of time. Creating an environment where people can thrive is equally important,” says Kelley.

• Be flexible: If the nature of your business allows for it, consider embracing new technologies that allow you to implement flexible work experiences, such as remote or hybrid work. Giving your employees the option to work from home is a key benefit that will attract talent, plus it could potentially broaden your pool nationwide or even internationally.

• Turn to easy-to-use hiring platforms: Finding the best fit for a given position can be extremely labor-intensive and time-consuming. However, hiring software featuring industry-leading technology can make the process much smoother and more efficient. For example, CareerBuilder offers recruiting solutions that allow you to target your ideal job seekers with custom campaigns, build your talent pipeline, and source and screen candidates in a fraction of the time. The platform allows employers to quickly create highly visible job postings in one central hub where 140 million resumes and social profiles reside, search for job candidates 50% faster and reduce the overall hiring time by more than 30%. For more information, visit hiring.careerbuilder.com.

Talent acquisition is just one of a business owner’s many priorities. With the right mindset, strategies and tools, you can attract the best candidates for your business and bring them on board quickly.

PHOTO SOURCE: (c) dragana991 / iStock via Getty Images Plus


More Resources

Is Your Small Business Name Important?
You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do.
11 Things Small Business Owners Can Learn From Rudy Giuliani
1. Leadership Is Learned - While many people appear to have an innate ability to lead, most learn from their life and business experiences, then put these lessons into practice.
Common Mistakes When Planning Your Medical Spa
Everything starts with a business plan: If you don't have one. Write it.
Tracking Revenue For MORE Profits
The revenue history is a vital piece of your power page and you need to record that information. Keeping track of client revenues should not be done in a paper format, it should be recorded electronically.
Specialty Advertising in C-Stores
It appears the mini-blimp indoor theme and concept is making significant headway. We have seen them in the halls of Congress sniffing for anthrax.
The Most Important Decision of Your Massage Business Career
Don't you find that there are so many decisions you need to make each and every day regarding the direction of your massage practice. Especially if you are a solo-preneur or own your own massage business.
Starting an Aircraft Washing Service
To wash an airplane there are many items you will need to keep in mind. The first is safety while working on the tarmac of an airfield.
Where To Get Money For a Franchise Idea
How often have you thumbed through a business opportunity magazine, noticed a franchise opportunity advertisement, and felt you'd really like to get in on that..
The Wrap on Ag Plastic
While driving through Pennsylvania farmland, you have probably noticed an increased amount of white plastic bundles stacked in lines or piles along farm buildings or edges of farm fields. Sometimes referred to as "marshmallows" or "long white tubes", etc.
6 Ways Small Businesses Can Survive In A Crazy Economy
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps.Provide spectacular customer service -- every time.
3.5 Million People And A Possible UK Home Business Opportunity
Has this ever happened to you..
Business Owner--Educate Thyself!
Remember the training programs, seminars, and workshops you had to attend when you were on the corporate side of the table? You were expected to complete course after course for professional development and skill enhancement. Well, where do you get your training now that you are on your own? Do you learn from your clients? Are they the best teachers? What about your competitors?Here are six ways to educate yourself and keep your professional edge:Learn from your clients.
20 Great Ways to Market Your Business Locally
Whether your target audience is in your neighborhood or across the world, you can use your local resources to get the word out about your business. Your local community is easily accessible and provides dozens of opportunities for building a buzz about your product or service.
Mobile Car and Truck Washing Vehicle Placement
To maximum potential profits and dollars in a mobile washing business it pays to set up in your mind in advance the best and most strategic place to park, before stopping to wash. You will obviously want to park your rig in a location that allows you to do as many cars as possible without moving the vehicle.
Franchising and Royalty Payments
If you are thinking of turning your current into a franchising company you will need to determine a fair and equitable franchise royalty fee. There are a number of questions you will need to ask yourself in determining this fee such as what services you will provide to your franchisee team and what that will cost.
Small Business Opportunities Magazine Business
A Small Business Opportunities Magazine is one of the new small business opportunities opening up everyday. More and more companies are looking to outsource for basic services, cutting their budgets in the process and increasing profits.
How to Write a Credit Policy for Your Business
The book, "Become the Squeaky Wheel," by New Hampshire author Michelle Dunn, says the different ways people use and extend credit makes or breaks your credit policy and bottom line, which could result in less or more sales and money for your business."Business owners all have different types of businesses but can all extend credit," explains Michelle Dunn.
Business Reviews that Work
What is the satisfaction & expectation review of the business history to date?You have spent a lot of time and effort gathering information about your clients and potential customers. You have kept track of everything that you need to know and have followed-up with precision.
Franchises: How to Find the Best Franchise Opportunity for You
If you are looking for a franchise opportunity, the choice is mind boggling. There are literally hundreds if not thousands of different types of franchise available for you to invest in, with the same variety in cost.
Secrets Revealed To Having The Most Professional Staff On The Telephone!
Do you have all the customers your business can use?The seemingly simple task of taking phone calls is a hidden liability for not just some, but most businesses. You've invested precious dollars in advertising and marketing.

More Small Business Information:

Related Articles

Definition of Security: Small Business Owner
Yes, that IS security when nobody can downsize you because you OWN that small business of yours! But preserving that special advantage is a never-ending job. In fact, do you know what needs to be preserved more than anything else?Well, since they hold the future of your business in their hands, I believe that an outside group of people whose behaviors can effect your business' survival more than any other, deserves your rapt attention.
Deciding Which State To Incorporate Your Small Business In
Once you've decided to incorporate your small business the next step is deciding which state to incorporate in. A common misconception is that businesses must incorporate in their state of operation.
7 Card Tricks That Improve Your Personal Networking Power
CARD SHARK7 Card Tricks That Improve Your Personal Networking PowerThe humble business card has been a mainstay of business and industry for years. But despite it's small size and cost, it's one of the most powerful marketing tools you will ever possess.
An Example of Business Automation - eCards with pizazz
The last time I spoke and went into a bit of detail on business automation. Today I would like to give you some details of how I actually used it personally so you get to see first-hand what I wanted, how I went about doing it and finally executing it.
Comparing Boston Area for a mobile car wash business
The Boston suburbs seem to be rich with possible locations to wash cars and a mobile car wash would be well served in that market. The customers have good jobs, high paying salaries and indeed demand such personal car washing services.
Starting a Small Business: Balancing Risk and Reward
In a perfect world, starting a small business would be risk free, but just as with everything else; the degree of risk determines the value of the reward.According to the National Commission on Entrepreneurship, at any given time, 6% to 9% of the United States adult population is involved in planning for a new business.
Job Costing - Do You Know How?
What's your job profitability? I meet with business owners every day that are unsure of their profitability at a company or job level. They "think" they are making money because they have a few dollars in their checking account.
Three Big Barriers To Small Business Marketing Success
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.
Racing the Competition
What is the Big Race all about when it comes to creating relationships?The big race is simply the ability to win the deal on a consistent basis. You will need to perfect your message, be able to state it clearly and precisely, and follow up relentlessly.
Virtual Assistant - Questions Answered
What is a Virtual Assistant?A Virtual Assistant is a person or persons with whom businesses and individuals outsource administrative and technical tasks. Virtual Assistants work from their home office.
Pressure Washing Market Niche
Those who are in the pressure washer business should not neglect the Hotel exterior cleaning niche. Many five-star hotels spend significant dollars in making sure that their grounds are meticulously cleaned.
Analyzing Customers in Your Business Plan
The Customer Analysis section of the business plan assesses the customer segments that the company serves. In it, the company must 1) identify its target customers, 2) convey the needs of these customers, and 3) show how its products and services satisfy these needs.
Packing Material Thats Cheap!
Shipping materials can be expensive! Even the styrofoam "peanuts" can cost a great deal. Here's a great idea for packing paterial that is bio-digradable, easy, and best of all.
Excuses Franchisees Make; When They Violate Exclusive Territory Agreements
One of the biggest excuses franchisees of home based and serviced based franchises make when violating their exclusive franchise agreement with their franchisor and fellow franchisees is: My Family Works There. As a franchisor, I cannot believe how many times neighboring franchisees steal each others clientele or work outside their exclusive franchise area.
Cashing In Your Chips & Pastures New
No, I'm not talking about gambling or dairy cows - although business is often referred to as a gamble, I'm referring to your exit strategy. That time when you decide to 'play no more' and go off and practise your golf swing.
Top 10 Mistakes to Avoid When Joining a Professional Association
I'll be the first to admit that I went a little nuts when I moved I moved recently in terms of going all-out to participate in a variety of professional associations. I had some experience with most of the groups that I visited in other places I had lived, or had clients who had positive experiences with certain groups.
Small Business - Is The Accounting Profession Ripping Them Off?
My 16 year-old daughter said, "Gee Dad! You look just like an accountant" And she wasn't being complimentary. Accountants are perceived to be boring, stodgy and conservative.
Why Do Franchisors have Exclusive Territories
The reason we Franchisors call it an exclusive territory is because we will not sell that area again to another franchisee. That is your area to market and to conquer and to generally obtain as much market penetration as possible.
Should I Franchise or Not?
A reader of one of my online sessions asked should he franchise his business or not. He had set up a service business and was getting ready to expand and wanted to know if franchising was a good potential strategy for this.
Leverage The Power of Publicity For Your Small Business
Your business is only as good as the number of people who knows about it. For your venture to grow, you need to start spreading the word about your business.