Dont Use Web Audio The Wrong Way

Have you ever wrestled with a set of instructions, but then got so frustrated with it all that you threw them aside in a fluster and tried to figure out how to do it? yourself?

Resulting in?Making a great big mess of it all?

Similarly, if you really want to use Web Audio the right way, the way that WORKS, then you need to know what DOESN'T work.

Here's what many people do, pretty systematically? to hinder their marketing and audio responses:

1. Speaking into the microphone without a care for what they're saying, how they're saying it and, without any regard to who's listening! That's pretty scary. Mumbling along without paying any attention to the small details. It's what could sink the hopes of many? FAST!

SIMPLE SOLUTION - Write out a little script. Then, rehearse it. After that, record it several times. Finally, choose the best of the lot and use it. See, I told you it was pretty simple.

2. Some feel that hiring a 'PROFESSIONAL' or 'DJ', to record the voice audio, is the way to go. Now, for some, that may seem a reasonable way out, but what's likely to happen is that the websites' PERSONALITY loses its authenticity. Somehow, most of us can detect when things seem out of sync. When things seem a little too? SLICK!

SIMPLE SOLUTION - If you really want to get someone else to do the voice audio for you, then make sure they've got a warm, natural personality that shines through in their voice. It'll win people over.

3. Sending the recorded audio message to your website, and then? FORGETTING ABOUT IT! Have you ever dialled a phone number, got an answer machine message that was either way out of date or just plain irrelevant? What an unprofessional image to portray. Well, that's why NOT attending to what's on your messages, could cripple you more than you'd know!

SIMPLE SOLUTION - Keep your audio updated! I'm not saying that you have to micro-manage it and change it every other day. But, keeping your messages fresh, alive and full of valuable, useful and usable information that addresses the needs of your audience? is what'll keep them loyal, attentive and eager to receive your future messages!

4. Leaving your audience mentally floating, not knowing what to do next. Have you ever experienced a scenario similar to this one: Whilst waiting on a train platform, an announcement is made to the waiting passengers as follows,

"due to a fault on the line, please expect further delays".

I'm in no doubt at all that this announcement would have left the passengers feeling concerned, confused and wondering what to do next. What the announcer should have taken the time to add is as follows,

"as we have not received any information from our control centre indicating the expected length of delay, you may like to consider hopping on bus number 19, leaving the bus stop adjacent to the station entrance in 7 minutes time. Otherwise, please continue to listen for further announcements, which we will endeavour to make every five minutes. Please also accept our sincere apologies for the delay and any inconvenience this may have caused you".

SIMPLE SOLUTION: People are silently begging to be told what to do next. If you can lead them to a specific outcome, they'll be putty in your hands! Whether it's instructions to go to a specific toll free number to get more information, or something they have to activate, like a membership number, whatever it is? tell them PRECISELY how to do it.

Web Audio, used correctly, will have a dramatic impact on the way in which your customers respond to you. They'll be so 'stuck' on your website and addicted to your audio messages, that you'll soon be sending out birthday cards to them!

FLASH AUDIO WIZARD has a simple in-built technology that'll give you the website personality you've always dreamed of. It's simple to use. It's easy to get started. Why not get your website 'speaking', today? Just visit www.FlashAudioWizard.com

Copyright 2004 Nick James

About The Author

Nick James is a UK based direct marketer and product developer. During the last 3 years Nick has sold in excess of ?1 Million of products and services. Subscribe to his Free Tip Of The Week at: www.Nick-James.com New Product: www.FlashAudioWizard.com.

More Resources

What The Muscle Power of Audio Can Do for Your Site
How Audio can Influence SalesAudio can enhance your website by letting your visitor listen to your voice, which is the next closest form of marketing besides a face to face meeting.Who can use Audio?Anyone can use audio, it all depends how knowledgeable you are when it comes to designing your site.
MP3 Audio File Format - A New Format for Storing Sounds
What is a MP3? Do you know what MP3 stands for? Here is some basic information about MP3?s and a resource link for everything you need to know about MP3 players.
Eight Reasons Why You Must Add Audio to Your Website
NUMBER 1 : INTERNET USERS REMEMBER WHAT THEY HEARDid you know that Internet users remember only 20% of what they read while remembering an amazing 70% of what they hear? Audio on your website will help your message stay with fresh your visitors for longer.NUMBER 2 : AUDIO INCREASES SUBSCRIPTION RATESUsing audio to convey a personal message to entice visitors to subscribe to your newsletter will result in up to 400% more subscribers than using traditional subscription marketing methods.
How to Use Your Computer as a Recording Studio
A few years ago there was a revolution in recording technology. As computers became more powerful, they started to replace traditional tape recorders that were the heart of most recording studios.
Dont Use Web Audio The Wrong Way
Have you ever wrestled with a set of instructions, but then got so frustrated with it all that you threw them aside in a fluster and tried to figure out how to do it? yourself?Resulting in?Making a great big mess of it all?Similarly, if you really want to use Web Audio the right way, the way that WORKS, then you need to know what DOESN'T work.Here's what many people do, pretty systematically? to hinder their marketing and audio responses:1.
Five Tips to Become a Soundbite Genius
1. Speak in soundbites to everyone.
Alternatives to MP3
Although MP3 is the most popular format for encoding music, it is by no means the only one. There are two basic methods for compressing audio - lossless and lossy, and for each of these methods there are many formats.
Teleseminars, Audio Downloads, Podcasts: Listen Up So You'll Learn and Earn More
Internet Marketers love audio. You can't blame them.
Get Personal by Adding Your Voice to Your Site
Many customers in today's online business world are shopping around online for a reason; either they are too lazy to go to stores, do not like the masses of people, or they might just want to shop in the comfort of their home. What ever the reason might be, we can conclude that they are not in a store, but rather they are on your site.
Add Audio to Your Web Site and Increase Your Sales up to 35%!
Ok, you've got your site built, you have traffic coming to it, agood product at a reasonable price..
Streaming Audio Recorders
1. i-Sound WMA MP3 Recorder 6.
Why Arent You Using Audio?
As use of the Internet continues to grow geometrically, we see an increased demand for information to be provided by a variety of media. Viewing options can range from simple text to PDF documents to video clips.
WAV; Useful Applications; Recording Your Tapes or L.P.s to CD
My first article about digital recording that I have had published in various places on the net for some time, talks about the two main audio formats midi. and wav.
Transmit Clean Digital Audio with Digital Coaxial Cables
In the world of digital audio, there are two types of cable to choose from; optical cables which use light to transmit signal and digital coaxial cable. These audio cables will enable your home theater system to transmit digital data between components.
DVD Audio: An Introduction
DVD Audio is a music format that is designed to offer improved audio performance over CD. The new audio format can be used to provide listeners with Advanced Resolution stereo and/or multi-channel (up to a maximum of six channels) music.
Why I Hate Flash Audio and What I Did About It
I love spoken-word audio. I've been listening to seminars, lectures, and books on tape for years.
Audio Websites -- Web Developers: Make Money Now
Are you a website developer looking to establish a long-term relationship with a web content provider that could make money over the long-term for both of you? Have you considered becoming an expert in the providing of website audio content -- in webcasting and podcasting? Knowing how to present web audio and how to manage such a site can be your key to making money over the web.It is hard to pick up a periodical about the web these days without coming upon an article about the ever increasing use of substantive audio content in websites.
Internet Radio: A Sanctuary in the Rubbish Tip
The internet, it's a whole world of information and entertainment, but every day it fills up just that extra bit more with complete trash. At every corner, popups, banner ads, viruses, spyware, the list goes on, well I've had enough and I'm sure you share my opinion.
MP3 vs. WMA
There are just a few audio compression formats out there, just like there are only a few image compression formats (you may have heard of them: JPG, GIF, BMP). Two of the most popular audio formats are WMA, or Windows Media Audio, and MP3 (Short for MPEG, Moving Pictures Experts Group, Audio Layer 3).
The Ten Commandments of Using Streaming Audio On Your Website
When it comes to placing audio on your website there are Ten Commandments you absolutely must follow. Break one of these Commandments and you can watch your website drive visitors away faster than the speed of sound.

More Audio Streaming Information:

Related Articles

Streaming Audio Recorders
1. i-Sound WMA MP3 Recorder 6.
CD/DVD Master Preparation Tips
"CD/DVD Master" is the disc you provide to your CD/DVD vendor for replication or duplication of that media. Here are some helpful tips for creating a high quality master:- Always use high quality media.
Creating Web Content Using Audio Recordings of Expert Interviews
Creating Web Content Using Audio Recordings of Expert Interviews The easiest way to create content for your websites is also one of the best ways to create value for your clients. It's a wonderful technique that when used well can make a big difference to how professionally your work is perceived in the marketplace.
Adding Streaming Audio to Your Website
Adding streaming audio to your web site can help you enhance the message you send to your customers and can serve as a wonderful confidence-building tool. In the past, audio was used primarily as a decorative effect, but advances in technology and the increased use of the internet by consumers have made it easy for you to add streaming audio to your web site and create a personal bond with your clientele.
7 Ways to Use Website Audio in Your Marketing Arsenal
Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability.
Transmit Clean Digital Audio with Digital Coaxial Cables
In the world of digital audio, there are two types of cable to choose from; optical cables which use light to transmit signal and digital coaxial cable. These audio cables will enable your home theater system to transmit digital data between components.
Why I Hate Flash Audio and What I Did About It
I love spoken-word audio. I've been listening to seminars, lectures, and books on tape for years.
Internet Radio: A Sanctuary in the Rubbish Tip
The internet, it's a whole world of information and entertainment, but every day it fills up just that extra bit more with complete trash. At every corner, popups, banner ads, viruses, spyware, the list goes on, well I've had enough and I'm sure you share my opinion.
How To Record Streaming Audio, Internet Radio And
When it comes to music on the Internet, you have two legal choices: you can stream tracks, or you can purchase them as individual downloads.Replay Music can record streamed songs from most applications, break them into individual files (either as WAV or 128- to 320-Kbps MP3 files) and even tag them with the correct song and artist info.
Why Arent You Using Audio?
As use of the Internet continues to grow geometrically, we see an increased demand for information to be provided by a variety of media. Viewing options can range from simple text to PDF documents to video clips.
WAV; Useful Applications; Recording Your Tapes or L.P.s to CD
My first article about digital recording that I have had published in various places on the net for some time, talks about the two main audio formats midi. and wav.
Exponentially Grow Your Business Sharing What You Know - Using Eight Types of Audio Programs
Transform your "quiet time" into profits. Discover audio programs as a passive way to propel exposure and profits to lift your business potential into the next arena. Enjoy the pleasure of a vacation, cup of tea, or yoga while your business propels itself indefinately. The freedom of audio programs is extremely rewarding- all while allowing others access to your business without your presence. Take it from Coco and enjoy your business!
Teleseminars, Audio Downloads, Podcasts: Listen Up So You'll Learn and Earn More
Internet Marketers love audio. You can't blame them.
Get Personal by Adding Your Voice to Your Site
Many customers in today's online business world are shopping around online for a reason; either they are too lazy to go to stores, do not like the masses of people, or they might just want to shop in the comfort of their home. What ever the reason might be, we can conclude that they are not in a store, but rather they are on your site.
Why Publishing MP3 Can Cost You A Fortune
This was news to me. It might be news to you too:MP3 is NOT free to use if you're an online publisher.
Eight Reasons Why You Must Add Audio to Your Website
NUMBER 1 : INTERNET USERS REMEMBER WHAT THEY HEARDid you know that Internet users remember only 20% of what they read while remembering an amazing 70% of what they hear? Audio on your website will help your message stay with fresh your visitors for longer.NUMBER 2 : AUDIO INCREASES SUBSCRIPTION RATESUsing audio to convey a personal message to entice visitors to subscribe to your newsletter will result in up to 400% more subscribers than using traditional subscription marketing methods.
wav; Recording Voice or Instruments
A graduate student in Belfast wrote to me about a project he was doing. It is an inter-active instructional CD on the Tin Whistle.
Dont Use Web Audio The Wrong Way
Have you ever wrestled with a set of instructions, but then got so frustrated with it all that you threw them aside in a fluster and tried to figure out how to do it? yourself?Resulting in?Making a great big mess of it all?Similarly, if you really want to use Web Audio the right way, the way that WORKS, then you need to know what DOESN'T work.Here's what many people do, pretty systematically? to hinder their marketing and audio responses:1.
7 Ways to Use AUDIO to Increase Your Web and E-mail Sales
Thought about adding audio to your Web site yet? You should. While great copy does a good job of selling your services and products, audio will amplify the effect of your words.
Heres Exactly What Makes Web Audio So Powerful
Have you ever tried to communicate with another person using just actions and sign language? It gets pretty frustrating, doesn't it? Especially when you know that if you could just SAY a few words, they'd get the picture, almost instantly.Well, imagine if the website you've put up on show.