Sales Marketing: 10 High Impact Ways To Improve Your Customer Service

If you want to last a long time in business and succeed, you must learn how to make your customers happy.

You have to know who are your customers, what they want and keep in touch with them and their needs.

Let me suggest to you 10 ways to succeed in doing this.

1. Stay in contact with customers on a regular basis. Offerthem a free e-zine subscription. Ask customers if theywant to be updated by e-mail when you make changes toyour Web site. After every sale, follow-up with thecustomer to see if they are satisfied with their purchase.

2. Create a customer focus group. Invite ten to twenty ofyour most loyal customers to meet regularly. They will giveyou ideas and input on how to improve your customerservice. You could pay them, take them out to dinner orgive them free products.

3. Make it easy for your customers to navigate on yourweb site. Have a "FAQ" page on your Web site to explainanything that might confuse your customers. Ask them tofill out an electronic survey to find out how make your website more customer friendly.

4. Resolve your customers complaints quickly andsuccessfully. Answer all e-mail and phone calls within anhour. If possible, you the owner of the business, personallytake care of the problem. This will show your customersyou really care about them.

5. Make it easy for your customers to contact you.Offer as many contact methods as possible. Allowcustomers to contact you by e-mail. Hyperlink your e-mailaddress so customers won't have to type it. Offer toll freenumbers for phone and fax contacts.

6. Make sure employees know and use your customerservice policy. Give your employees bonuses or incentivesto practice excellent customer service. Tell employees tobe flexible with each individual customer, each one hasdifferent concerns, needs and wants.

7. Give your customers more than they expect. Send thankyou gifts to lifetime customers. E-mail them online greetingcards on holidays or birthdays. Award bonuses to yourcustomers who make a big purchase.

8. Always be polite to your customers. Use the wordsyour welcome, please, and thank you. Be polite to yourcustomers even if they are being irate with you. Alwaysapologize to your customers should you make a mistake.Admit your mistakes quickly and make it up to them in abig way.

9. Reward customers a point for every one dollar theyspend. Let's say customers can get a free computer for 300points. That means customers will spend $300 dollars onyour products and services to get enough points to get thefree computer.

10. Build strong relationships with your customers. Invitethem to company meetings, luncheons, workshops orseminars. Create special events for your customers likeparties, barbecue's, dances etc. This will make them feelimportant when you include them in regular businessoperations and special events.

Warmly,

I-key Benney, CEO

I-key, a Millionaire CEO from New York City is the creator of "Mscsrrr: Millionaire Secret Cash System", home based business, online investment opportunity (http://www.mscsrrr.com) which has helped thousands of ordinary people from all over the world to attain financial security and shining success during the past 2 yrs.

Mscsrrr Millionaire Cash System helps you to generate $1,500+/Week for life, from home or office, part time or full time. No large investment or hassles. Win $1000-$2000 free "cash".

More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Customer Service Information:

Related Articles


CEM Can Improve Customer Loyalty
'A 5 percent increase in customer retention increases profits by 25 to 95 percent.''The greater the loyalty of customers, employees, suppliers, and shareholders, the greater the profits reaped .
What Every Manager Should Know About How to Win the Loyalty of Customers
Dr. Michael LeBoeuf, in his cassette album entitled, Win Customers and Keep Them for Life presents twelve principles that will transform the workplace into a customer-driven, highly motivational team.
Customer First Customer Service
The world of customer service is rapidly changing. Thirty years ago, telephones and mail services were the norm for most companies.
Courting Customers - From First Date to Marriage
Landing a new client is like courting a potential spouse. The first date is usually a make or break situation and if the door is still open, the work has just begun.
Customer Service: Stop Sabotaging Your Customer Relationships
If you've called for customer service recently you're familiar with this recorded message "This call may be recorded or monitored for quality purposes." I immediately think to myself, "Oh great, here comes the game of 20 questions.
Customer Service Has Moved Toward Customer Care
As I waited for an answer to my VCR inquiry from a stereo company, the recording stated a "customer care" representative would be available shortly. At that moment, I realized it's finally catching on everywhere.
Making Your Contacts Work For You
The best way to explain this concept is to tell you a story. While calling for lease purchasing property, I spoke with an older widowed woman.
Marketing as a Spiritual Practice
"Marketing as a spiritual practice." It sounds contradictory - how can sales and promotion possibly be considered spiritual? But the secret is, once you truly understand that marketing isn't all about struggle, jargon, tricks or gimmicks, spiritual practice is the very root of success.
From Disgruntled to Champion - How to Turn an Unhappy Client Into Your Best Customer
It's a salesperson's worst nightmare- the phone call that comes in from a disgruntled customer. Not only does it create extra work for you, but it cuts into your valuable selling time.
All of the World of Business Is a Stage
One of the basics of acting taught to me in grade school was the important principle of "staying in character." Staying in character means holding the image and personality of the character you are assigned to portray without letting your own personality leak through.
Whats The Customer Service Buzz About Your Business?
If you're a regular reader of my column you know that my number one pet peeve is bad customer service. Nothing chaps my backside more than paying hard-earned money for a product or service only to have the provider of said product or service become apathetic, obnoxious or just downright rude after the transactional smoke has cleared.
What Every Employee Should Know About How to Win the Loyalty of Customers
Dr. Michael LeBoeuf, in his cassette album entitled, Win Customers and Keep Them for Life presents twelve principles that will transform the workplace into a customer-driven, highly motivational team.
The Reality of Customer Service in America and Best Efforts in Franchising, We Can Do Better
Yesterday I went to buy a sandwich at a franchised outlet. I thought while driving up would the owner be there to help out and save some money on labor, knowing a holiday weekend is hard to get labor.
Retail Store U-Scan Machines: Self-Serve or Voluntary Part Time Job?
Do many of us realize that we are working an unpaid part time job for the grocery stores and some home appliance stores? We are ringing up our own goods, are not getting any price discount for doing so and are saving these retailers money.Each self-serve lane contains two to three self-serve scanners.
Developing A Customer Complaint System
BackgroundThe company was experiencing an increase in the number of customer complaints and an increase in the cost of processing them and we were hired to analyze the current situation and develop recommendations to increase the effectiveness of the process of administering and resolving the complaints.Identify Customer Requirements A consultant was assigned to the design of customer service systems and complaint processes, and who had done extensive work in QFD (Quality Function Deployment), which is a methodology that analyzes the needs of the customer and integrates them with the company processes to ensure the needs are met.
The death of customer servie
The other day a reporter call to interview me on the "Death of Customer Service". My first reaction was to deny that charge and claim that customer service is very much alive and well.
How To Keep Your Customers Coming Back -- Understanding Customer Retention
Why do some businesses offer points, stamps or every tenth coffee for free?These businesses understand that a customer retention program is a fantastic way to ensure that customers keep coming back. The most recognized customer retention programs are those loyalty programs used by retailers, but this same principal can be applied to any business that wishes to maintain a loyal customer base.
Clients?Do You Really Need Them?
Running a successful business takes a lot of energy and there are so many areas that as a business owner you need to pay attention too.It's not enough to spend heaps of time, money and resources into getting buyers for your goods and services and then leaving those clients/customers to their own devices.
Sorry, No Customer Service After 4:00 P.M.
A few months ago, I wrote about ingenious styles of customer service that every business should know about, mostly because their employees were inflicting them on their customers.For instance, I warned about "in your face customer service" and "run for cover customer service", two equally effective opposites.
Basic Levels of Consumer Integrity that Presently Permeates Society
Reality is not always pretty. But here is a tad bit of it for you today.