Marketing Information
In Sickness And In Health
I recently drove by a business that had a sign out front that read "Closed due to illness".
This meant that the cash flow would stop until the owner was able to return to work.
Marketing on a Budget
A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective.
10 Powerful Marketing Tips
1. Print your best small ad on a postcard and mail it to prospects in your targeted market.
Customer Lifetime Value - The Key To Maximizing Your Profits!
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on their bottomline.
Write Articles WITHOUT Writing!
Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to 199 of my prewritten articles.
Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients
We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries.
Turning The Casual Scanner Into A Buyer
The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy.
Direct Mail
Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600 or £6000, I can show you how it's done effectively time after time after time! So here's what I do when I start working with clients and I would like to offer it to you as a gift now.
Top 10 Marketing Pitfalls
Ten Marketing PitfallsBy Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).
What Does It REALLY Take to Be Making 6-Figures as a Service Professional?
Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area.
Most of the information repeats itself -- same author,different title and packaging or different author repeatingsomeone else's list.
Large One?
Here's a proven, and truly easy way to start increasing your sales, immediately.All you need to do is add these 2 words to your selling system, and you're good to go.
Make More Sells With Colors
How Colors Effect Our Emotions?One of the most interesting things to me is how colors effect the way we think and feel.They effect us whether we are aware of it or not.
The Fine Art of Relationship Marketing
The buzzword these days is "relationship" marketing. Just what is it? And why is it important? Relationship marketing is so much more than "networking.
Focus...a Marketing Strategy
The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus.
Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business
Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)
In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting, Women's World, First for Women, Newsday, Newsweek, Salon, In Touch Weekly--and even The National Enquirer.
In fact, I've been quoted in over 100 prestigious U.
More Resources
| 05/23/2019 01:57 PM |
| What's the Hardest Part of Marketing Yourself? |
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Your prospects are not looking for perfection from you; they're looking for assistance and value. If you've got that, perfection is virtually irrelevant.
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| 05/23/2019 01:56 PM |
| Website Insights for a Site That Attracts More Clients |
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Virtually all my business over the past 20 years has come from email promotions to those who joined the list on my website. When you don't have a list, you severely limit your marketing possibilities.
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| 05/20/2019 10:45 AM |
| Directory Websites Listings On Google Need Cleaning Up Big Time |
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As a start-up consultant I often find myself putting in a little extra effort when it comes to getting the ball rolling. Why, you ask? It's simple, start-ups only succeed when everyone gives 110% and sometimes even that isn't enough. Anyway, let me tell you of a rather enlightening experience I recently had when helping a new company with their grass-roots marketing campaign. First we sat the team down and explained how we were going to do some cold-calling; phone, person-to-person meetings. Really getting out there and going for it, leaving no stone unturned.
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| 05/17/2019 03:19 PM |
| Fighting Truthiness and Hype in Marketing |
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In 2005, Stephen Colbert, in his TV show, the Colbert Report, coined the word, "truthiness." Truthiness is the belief or assertion that a particular statement is true based on the intuition or perceptions of some individual or individuals, without regard to evidence, logic, intellectual examination, or facts. Truthiness can range from ignorant assertions of falsehoods to deliberate duplicity or propaganda intended to sway opinions.
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| 05/17/2019 03:13 PM |
| How to Use Follow-Up to Renew Old Clients |
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Instead, you want to get into present time and find out about them. And this is definitely the most important part of the call.
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| 05/16/2019 12:00 PM |
| 14 Ways to Improve Your Email Marketing |
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Email marketing is a cost effective way for small business to get their message across to prospective customers. Whether you are trying to increase click through rates (CTR) to your website or ecommerce store, increase your email open rates or boost the number of times an email is shared, there are some things to keep in mind to help you improve your approach. It's a good way to engage with past, present and future customers.
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| 05/16/2019 11:59 AM |
| How to Find Your Marketing Sweet Spot |
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Ever feel you're making a lot of forward progress but don't really know where you're going? Today a client brought this up in an email to me. She's been doing great at attracting new clients but wants to get a different kind of client and is not sure of her direction.
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| 05/16/2019 11:55 AM |
| Why Nobody Is Reading Your Marketing Content |
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Almost every week I'm telling a client that there's a big problem with their marketing content. It's not the subject matter, their writing style, their grammar, or even typos. The problem is that their content is simply hard to read because of the way it's formatted.
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| 05/14/2019 03:42 PM |
| 10 Obsessive Ways You're Undermining Your Business |
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Roger is an independent professional creative, much like you and me. He does his own specialized version of consulting, coaching, and training. Roger is great at what he does and has had many successes, but he often feels unfulfilled and dissatisfied with the progress of his business and marketing.
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| 05/13/2019 01:45 PM |
| How to Make Your Outreach Campaign Work |
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I was speaking to a client last week about her marketing plan. She had developed a somewhat complicated plan to get the attention of her prospective clients. It had to do with networking within an organization, getting attention and credibility and then setting up appointments with those she met.
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| 05/09/2019 03:27 PM |
| Marketing A Business - How To Market A Business On A Small Budget |
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Starting a business takes a huge amount of cash. The more you can save, the better. Here are some alternatives to help you create some buzz for your business on a budget.
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| 05/09/2019 03:27 PM |
| The No Joke System for Attracting Clients |
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A few months ago I re-tooled my system for teaching people to attract new clients. It's a new take on an old approach. I called it ABDO - Attention-Based Direct Outreach.
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| 05/09/2019 09:17 AM |
| The Long Lost Art of Being Discovered |
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One of the most of fascinating Hollywood legends is the discovery of film actress Lana Turner at the soda fountain in Schwab's drug store in Hollywood, by director Mervyn Le Roy in 1936. Wikipedia tells a different story, saying that Turner was discovered by The Hollywood Reporter publisher, William Wilkerson, not at Schwab's, but at the Top Hat Caf?. Nevertheless, this legendary story gave rise to the American myth that "anybody can be discovered, anyone can be successful because of a stroke of luck and the right connections.
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| 05/07/2019 02:10 PM |
| For GOD's Sake, Just Try Something New! |
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I really admire successful people. And over the years, I've studied many of them, read their biographies and books and tried to emulate their strategies. These books have helped me, but it wasn't their strategies that gave me the most valuable insights.
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| 05/07/2019 01:10 PM |
| Is Your Business a "Service" or a "Brand"? |
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New cell phones were no longer compared to wired phones, but to other cell phones. And what was emphasized were all the new features of that cell phone.
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| 05/07/2019 10:59 AM |
| Working Your Business From the Zone of Genius |
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In my experience, there are several more than four. The following are the ones I'm most familiar with, for myself and with client's I've worked with.
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| 05/06/2019 02:57 PM |
| The Amazing Power of Accountability |
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I found myself saying to Keith, "OK, I'll go to the gym 3 times a week, starting on Friday. And since that time, almost three weeks ago, I've gone eight times. I do a one-hour circuit using the gym's weight machines.
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| 05/06/2019 02:52 PM |
| A Guarantee: The Most Powerful Brand for Your Business |
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I'm currently working with a client right now who does high-end sales training. And we're currently working on the messaging for his website. In the course of our conversations he mentioned that 82% of his clients got a 10:1 ROI on their training investment.
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| 04/30/2019 04:09 PM |
| The Genius Formula: Plan, Promise, Schedule |
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The good news is that research has shown exactly what it does take to establish a new positive habit. And it's so simple that most people have missed or disregarded it.
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| 04/30/2019 04:08 PM |
| Stop an Addictive Habit - And Replace It With an Inspiring One |
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If James Clear, doesn't float your boat, just use the search function on Medium to find articles on any topic under the sun. Just avoid the political ones! (However, even on that topic, you'll find more interesting, thought-provoking articles than on most news sites.)
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| 04/30/2019 03:59 PM |
| The Hardest Thing About Being Self-Employed |
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I rarely travel anywhere for business and meet all my clients by phone or video conference. And email is my preferred communication medium. A perfect set-up for an introvert like me.
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| 04/30/2019 03:57 PM |
| ChatBot Marketing With Aritificial Intelligence |
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ChatBot Digital Marketing which makes use of Artificial Intelligence technologies can be used a key component in any company's marketing strategy in terms of guiding customers through a marketing sales funnel. The marketing funnel that would be programmed into the AI ChatBot would be defined in relation to the products and services being offered into the market place from the company in question. Implementation of the particular social media digital marketing strategy may well be devised by a full service digital marketing agency.
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| 04/30/2019 03:55 PM |
| Why Most Online Marketing Is a Waste of Time - What Works Instead |
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These days, when it comes to growing your business, all you hear about is online marketing. And it's what everyone would like to use to attract more of their ideal clients. After all, if more prospective clients simply found your website online, you'd get more business, right?
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| 04/26/2019 09:15 AM |
| How to Get More Email Response |
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One of the most successful participants was a career coach who worked with doctors and had also been a practicing doctor herself. She contacted past colleagues by email and phone and was successful in doubling her practice in about three months.
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| 04/24/2019 12:04 PM |
| 3 Steps to Influence Your Personal Brand & Become a Thought Leader |
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Thought leadership is not just about being known - it's being known to make a difference. Here are 3 steps you can take to gain credibility, influence your industry, and be recognized as a thought leader.
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| 04/24/2019 11:55 AM |
| How to Successfully Meet the Three Biggest Marketing Challenges |
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One way to zero in on the value of your service is to define the top three attributes your service possesses. One or two is not enough; five or six tends to dilute your message.
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| 04/24/2019 11:53 AM |
| How to Select the Right Marketing Strategy for Your Business |
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I've probably had more conversations about this topic with clients than any other: What marketing strategies should I use to market my professional services? These days, there are more options to market yourself than ever before. And you may have a tendency to look for something quick and easy that will generate a never-ending stream of new prospective clients.
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| 04/24/2019 11:51 AM |
| Nail Your Marketing Message in Your LinkedIn Profile |
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First of all, the Summary has limitations. You can't use bold or colored or large size type. But you can use all caps for the headings for each paragraph that makes your summary sections pop out, increasing readability.
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| 04/24/2019 11:50 AM |
| How to Turn Intangible Concepts Into Tangible Services |
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You accomplish this is by "writing a service or program into existence." This pure act of creation transforms the intangible into the tangible. And now you really have something to sell.
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| 04/24/2019 11:48 AM |
| A Different Approach to Goal Setting |
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We all know that it's important to set goals. Unfortunately, the way we think about goals tends to reduce the chance that we'll achieve them or that they'll fulfill us. This is the first of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.
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| 04/24/2019 11:47 AM |
| The Five Pillars of Marketing Success |
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Does the following give a pretty good picture of your current marketing activity? You have a website but you're not really satisfied with it. You go to networking events once in awhile.
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| 04/24/2019 11:44 AM |
| Habits - The Big Secret to Marketing Success |
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Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.
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| 04/24/2019 11:42 AM |
| Fearlessness Is About Being, Not Doing23 |
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It's the recognition that being without fear is essential to who we are. It's as normal and as natural as breathing. It's how we were all born. And we can literally come back to fearlessness with every breath. Look, right now you are aware. You are also here and now in this moment.
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| 04/24/2019 11:37 AM |
| The Fearless Landing |
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Yes, it may take some time to do these things well and effectively, but they are not inherently fear-inducing. They are things you can learn to do and ultimately apply to attract new clients to your business.
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| 04/23/2019 03:25 PM |
| Why Is Writing Funny So Hard? |
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However, if you are determined to maintain your staid, cool demeanor, be my guest. But I'm afraid your emails won't be getting a lot of attention.
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| 04/23/2019 03:25 PM |
| Marketing Writing: From My Dog's Perspective |
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1. I've been writing in my business for 35 years. And pretty much regularly, once a week for 22 years. 2. I own two very adorable, wonderful dogs, Dylan and Meera.
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| 04/23/2019 02:41 PM |
| Marketing Theory Without Execution: An Idea With No Follow-Through |
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An ongoing debate exists in the marketing industry that begs the following question: Is it more important to devise a marketing strategy or to execute actions to achieve your goal? There are good arguments all the way around this debate, but when it comes down to it, the answer is really... neither. You simply can't be successful without either one.
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| 04/23/2019 02:27 PM |
| What Is Forex and How To Get Better at Forex Trading |
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What is Forex? There is a lot of talk about Forex in financial circles, but it has also infiltrated into the mainstream discussion in the past few years. In simple terms, Forex is a way of referring to the foreign exchange market, where various currencies are traded.
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| 04/23/2019 10:26 AM |
| Getting a Return on Investment (ROI) From Your Business |
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There is no doubt that you would work very hard to make a success of your brand and your business and that you will at some point be able to bring your business to the next level. However, does all of your hard work, time, and energy yield monetary results as well as your ability to build meaningful relationships, etc.?
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| 04/23/2019 10:23 AM |
| The Key to Make Your Marketing Message Stand Out |
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Whether you're delivering your elevator pitch at a networking event, introducing yourself at a business reception, answering the question at a cocktail party, or promoting your services in print, you need to clearly articulate what it is that you do... and make it interesting.
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| 04/23/2019 10:15 AM |
| Digital Marketing As A Subset Of Business Development Strategies |
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The paths used to reach clients are classified as channels; with that said it is plain to see that there are multiple channels that may be employed in order to reach chosen target market segments. One such marketing channel the digital path which can be further segmented into sub channels [video marketing, social media etc etc].
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| 04/23/2019 10:02 AM |
| Direct From Website Audio Recording & Digital Marketing |
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Content on the internet and in the world of digital marketing is created and shared in different formats. Audio is one of the principle means of digital marketing communications and the ability for businesses to be able to capture the full sentiments of their customers through voice is on the rise.
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| 04/23/2019 09:36 AM |
| How to Make a Cold Call |
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Thousands of articles and a few books have been written on the topic of cold-calling. I've read my share and am not impressed. That's because many scripts are canned or just plain corny. Others are too long, too 'sellzy,' or just too much. I want to show you what really works. It's 56 words and 15 seconds that I use with 99.9 percent success rate. I know that sounds like an over-hyped promise, but it's not. When practiced and delivered in a natural, calm, and confident voice tone -- this simple script pays dividends. Here's the thing: People want - and need - your product or service. The problem lies in what you're saying, and how you're saying it. I don't know of a more easier, effective, quicker, and annoyance-free way to solve this problem and make the connection than these 56 words.
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| 04/08/2019 09:37 AM |
| Running a Successful Business in the Digital Age |
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Running a successful business in the digital age comes with its own set of challenges, although, in many ways, you probably have an easier time achieving your business' goals now than you would have before. Nowadays, you have a lot of tools at your fingertips that can really make a positive difference to your business.
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| 04/08/2019 09:36 AM |
| Running a Successful Business in the Digital Age |
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Running a successful business in the digital age comes with its own set of challenges, although, in many ways, you probably have an easier time achieving your business' goals now than you would have before. Nowadays, you have a lot of tools at your fingertips that can really make a positive difference to your business.
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| 04/03/2019 09:26 AM |
| Your Market Is a Moving Target! Your Marketing Needs to Move Also! |
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One of the first tasks of marketing is to define your targeted market. Unless you have a good description and understanding of the market(s) you want to attract, your marketing efforts will not hit the target... because you don't know who or what the target is.
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| 04/01/2019 11:29 AM |
| Affiliate Marketing for Beginners: A Step by Step Guide |
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Everyday, millions of dollars are spent on online purchases. The Internet is a goldmine and the bandwagon isn't full. There are hundreds of thousands of e-commerce websites out there. And although there are 7 billion people in the planet, there is little likelihood that someone is going to find your online business unless you spend money on advertising. And this is where Affiliate Marketing comes in.
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| 03/29/2019 04:41 PM |
| Working Effectively With Millennials |
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Millennials are a generation of people who feel that the world is theirs. However, with that in mind, they are also willing to work hard to ensure that the world in which they live is the best that it can possibly be for everyone who lives in it. Millennials embrace change as it comes about. They are also open-minded about accepting new ideas.
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| 03/27/2019 02:50 PM |
| Marketing Wisdom Outlasts Fads and Fashions |
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Each new marketing channel brings claims that it has rendered everything that came before old-fashioned or obsolete. The reality is that hard-earned wisdom about marketing will outperform the day's trends. This article explains why.
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| 03/26/2019 02:17 PM |
| Study Election and Learn Marketing Techniques |
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From now until the elections in November, you and I will become inundated with campaign 2018 from candidates for local, regional, state, and national offices (from U.S. Senator to local school boards). We will be receiving many thousands of marketing messages to attract votes and funding. Our mailboxes will start overflowing with campaign literature. Our inboxes will get clogged with emails from candidates and their supporters. Social media will be filled with "Likes" from our "Friends." News stories on TV, radio, and newspapers will crowd out less important news. Media advertising will explode. Observing the process is like taking a master's class on business strategy and tactics.
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