Marketing Information
In Sickness And In Health
I recently drove by a business that had a sign out front that read "Closed due to illness".
This meant that the cash flow would stop until the owner was able to return to work.
Marketing on a Budget
A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective.
10 Powerful Marketing Tips
1. Print your best small ad on a postcard and mail it to prospects in your targeted market.
Customer Lifetime Value - The Key To Maximizing Your Profits!
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on their bottomline.
Write Articles WITHOUT Writing!
Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to 199 of my prewritten articles.
Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients
We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries.
Turning The Casual Scanner Into A Buyer
The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy.
Direct Mail
Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600 or £6000, I can show you how it's done effectively time after time after time! So here's what I do when I start working with clients and I would like to offer it to you as a gift now.
Top 10 Marketing Pitfalls
Ten Marketing PitfallsBy Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).
What Does It REALLY Take to Be Making 6-Figures as a Service Professional?
Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area.
Most of the information repeats itself -- same author,different title and packaging or different author repeatingsomeone else's list.
Large One?
Here's a proven, and truly easy way to start increasing your sales, immediately.All you need to do is add these 2 words to your selling system, and you're good to go.
Make More Sells With Colors
How Colors Effect Our Emotions?One of the most interesting things to me is how colors effect the way we think and feel.They effect us whether we are aware of it or not.
The Fine Art of Relationship Marketing
The buzzword these days is "relationship" marketing. Just what is it? And why is it important? Relationship marketing is so much more than "networking.
Focus...a Marketing Strategy
The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus.
Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business
Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)
In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting, Women's World, First for Women, Newsday, Newsweek, Salon, In Touch Weekly--and even The National Enquirer.
In fact, I've been quoted in over 100 prestigious U.
More Resources
| 09/24/2020 05:32 PM |
| Marketing A Business on a Shoestring Budget |
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Using these marketing ideas when you have little to no money will take mostly time, especially if you need to learn how to use the technology. However, putting to work even a couple of these ideas will push your business forward.
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| 09/18/2020 10:50 AM |
| Does EDDM Help in Effective Business Promotion? |
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EDDM is a more effective way of boosting your marketing endeavor. With well researched statistics about the market in the USA, it can be easily proved that EDDM is the option you should go for. Choose a reliable printing house and set the ball rolling.
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| 08/31/2020 06:28 PM |
| How To Market Your Business Website |
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Marketing your business website is an important part of having a business. If you want people to find out about your business, the website is essential.
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| 08/31/2020 06:25 PM |
| 9 Video Marketing Challenges & How to Solve Them |
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Having a video marketing strategy is important to your business success, but while video marketing has many benefits, it also comes with some challenges. If you want to increase brand awareness, improve SEO and boost leads and sales, there are some key factors you need to consider. Here are 9 video marketing challenges, and the solution to each.
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| 08/31/2020 06:19 PM |
| 5 Reasons Content Marketing Is Important To Building Your Brand |
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Content is 'king', therefore content marketing is king. Read this article to discover why content marketing is critical to your business strategy.
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| 08/21/2020 12:28 PM |
| The Importance of Blogs to Increase Engagement |
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No matter what type of small business you have, there are many advantages to having a blog as part of your marketing strategy. Not only do blogs help to increase brand awareness and drive traffic to your website, but there are other advantages as well. Here are some other reasons to have a blog and 6 ways you can increase blog engagement.
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| 08/21/2020 12:24 PM |
| 5 Top Advantages of Promotional Tents for Events |
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Business Can Be Taken To Different Locations Most companies conduct business and engage with potential customers by means of showrooms. However, the problem is, traditional showrooms are rigid and inflexible. If they want to let more people from other places know about their brand, it is best to rent or purchase a marquee tent, which is available at local event companies.
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| 08/17/2020 01:03 PM |
| How to Excel at Engagement-Based Email Marketing |
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Engagement-based email marketing relates to how your subscribers interact with your eNewsletter, getting you leads, sales and social media followers. But email engagement means wowing your potential customers with your content. So here are 8 ways to improve email engagement, from subject lines to segmentation.
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| 08/11/2020 11:41 AM |
| How to Create an Email Marketing Campaign Your Audience Will Love |
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Whether you sell a product or service, work from a home office or a corporate one, starting an email campaign can be incredibly beneficial. Here are 4 things you need to do to increase newsletter open rates and create a successful email marketing campaign that will increase your brand visibility and market reach.
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| 08/11/2020 11:35 AM |
| Floor Decals Under the Feet and You're 6-Feet Apart |
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Floor decals ensure physical distancing between customers, spread customer awareness. These are an easy solution for the business community to keep visitors and staff safe.
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| 07/30/2020 02:37 PM |
| How to Keep People on Your Website Longer |
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The more time people spend on your website, the more likely they will convert into a lead or sale. And for the average web user you only have a few seconds to make a great first impression. Here are seven easy eCommerce and business site marketing strategies to help you increase online sales.
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| 07/24/2020 10:32 AM |
| Selling on an ECommerce Site Vs. A Social Media Marketplace |
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While there are some important differences between selling on a social media marketplace or in your own eCommerce store, there are some similarities in how you should approach things. Here are four tips to selling using a third-party platform or on an eCommerce website.
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| 07/21/2020 05:55 PM |
| How to Nail Social Media for ECommerce |
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Having a presence on social media is essential to building and growing your online business. Nail your eCommerce social media marketing with this guide of actionable tips that will help you drive traffic, and sell your products and services.
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| 07/15/2020 08:55 AM |
| How Often Should You Review Your Marketing Plan? |
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The entire point of marketing is to tell your target market that you exist so they can choose your products or services. If you want to be good at getting the message out to the right people, you'll need to evaluate on a regular basis how it is that you spread the word about your products and services.
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| 07/13/2020 09:54 AM |
| Evaluating Marketing Profitability in Your Business |
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| 07/13/2020 08:49 AM |
| How to Improve Your ECommerce Website |
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Now is the prime time to maintain an eCommerce website because consumers are spending more time online. But there are some common problems that often come up when you have an online store. So here are four issues you can face and the solutions to those issues, so you can improve your eCommerce store.
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| 07/06/2020 10:02 AM |
| When To Write A Press Release And How To Get It Published |
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You can draft a press release that gets results if you follow these rules. Write it in the third person, include just the facts, provide contact information, and send it to the right people so that it will get the attention it deserves.
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| 07/03/2020 11:30 AM |
| 5 Steps to Help You Build an ECommerce Store |
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If you have decided to take the plunge and set up a web-based shop, starting an eCommerce business can be a rewarding venture but it can also be a stressful one. Here are 5 steps to starting an online business that will help make the process clearer and less stressful.
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| 07/02/2020 11:38 AM |
| How To The Word Out About Your Home Business |
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Make no mistake, getting the word out about your business is the most important thing you can do to ensure your success. Without a good advertising and marketing plan, your business has no chance.
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| 06/30/2020 06:35 AM |
| 5 Tips to Help You Choose The Right Textile Supplier |
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As a business owner, if you want to ensure a successful supply chain, you must look for the best textile supplier for your brand. Before you go with the supplier, know that there they should be able to satisfy all of your requirements. Given below are some tips from experts that will help you choose the best supplier. Read on.
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| 06/22/2020 08:48 AM |
| 7 Steps To Creating A Successful Business Plan |
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When you answer these 7 questions seriously, you can easily create a workable daily plan of action. Before you know it, you'll be successful because you have a clear plan.
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| 06/19/2020 04:18 PM |
| How To Expand The Lifetime Value of Your Customer |
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Nothing is more important in your business than your customers. The more you can study what they need and find a way to deliver it to them, the longer they'll stick with you.
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| 06/19/2020 04:13 PM |
| How to Use Empathetic Marketing in Your Social Media Strategy |
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As a business owner, it's important to take an empathetic approach in all of your marketing materials, from your website copy to your social media strategy. By empathizing with your customers, you can better serve them. So to help you get-and stay connected-with your customers, here are four ways you can build a social media presence with more empathetic content marketing.
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| 06/01/2020 08:53 AM |
| The Importance of Empathy-Based Marketing |
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As a business owner, you may have had to pivot your marketing strategy during the pandemic by putting yourself in your customers' shoes to better serve them. People want brands to be more empathetic and aware of the long-term impact it will have on their lives. Here are some ways to use empathy to enhance your marketing strategy.
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| 05/26/2020 03:42 PM |
| Why Hiring Digital Marketing Services Is More Important Than Ever |
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Digital marketing is an essential tool for any organization and especially so in times of crisis. Making an investment in digital marketing services is more important than ever and may very well be the deciding factor in your company's survival.
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| 05/26/2020 03:41 PM |
| How to Evolve Your Business Model As Times Change |
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As business owners we want to emerge from the coronavirus pandemic not only in one piece, but as successful entrepreneurs who have learned some valuable lessons. As we enter a "new normal", customer expectations have changed. Now is the time to change your business model to meet your customer needs. Here are a few ways you can pivot your business model to meet these new customer needs.
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| 05/14/2020 09:51 AM |
| The Impact Of COVID-19 On Search Trends And SEO |
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The rapid spread of COVID-19 virus from China, and beyond, has brought the businesses worldwide to a sudden halt. The impact of COVID-19 is shifting daily. So is its effect on the search trends and SEO. Therefore, we decided to help one understand the impact of coronavirus on SEO and search trends.
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| 05/11/2020 07:56 AM |
| Pinterest for Business - Does It Make Sense For Your Niche? |
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Many people overlook Pinterest when it comes to their business. Pinterest is more than just recipes and arts and crafts. Find out if Pinterest makes sense for your business.
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| 05/11/2020 07:54 AM |
| How to Build a Crisis Response Landing Page |
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During this COVID-19 pandemic, visitors to your business website are looking for reassurance and resources, whether it's around health precautions you're taking to prevent the spread of coronavirus or changes to your opening hours. Creating a crisis response landing page is to communicate serious messaging to your customers. Read about the importance of updating your website for COVID-19 and how to do it.
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| 05/05/2020 07:22 PM |
| Nonprofit Videos |
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Learning to produce and post videos can enhance nonprofit organizations' ability to communicate their mission and message. Short videos get more views. Professional assistance is helpful but no longer necessary to produce quality videos.
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| 05/01/2020 06:29 PM |
| How Tour Operators Cope With The COVID-19 Pandemic? |
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Impact of COVID-19 in Hotel and travel Industry. In the wake of the COVID-19 pandemic, many industries have taken a hit but the major brunt was seen and felt almost instantly in the travel and tourism industry.
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| 05/01/2020 06:24 PM |
| Your Guide to Paid Marketing During COVID-19 |
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If you're a business owner, COVID-19 is probably affecting your paid advertising campaigns. Now is the time to create an advertising strategy so you can prepare your business to move forward now and in the future. Here are three tips on managing your pay-per-click advertising during this coronavirus.
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| 04/24/2020 08:15 AM |
| 3 ECommerce Challenges & Solutions for Tough Times |
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There's no arguing that COVID-19 has led to increased internet traffic as people work, socialize, and entertain themselves online. But an increase in internet usage doesn't necessarily translate into increased sales for your small business. Here are 3 eCommerce challenges and solutions to help you maintain and even grow as an entrepreneur during this crisis.
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| 04/20/2020 10:03 AM |
| 17 Strategic Business Pivots to Make in the Time of COVID-19 |
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The coronavirus epidemic has created many challenges for businesses. This means your business needs a plan so you can prepare for future growth and success. Here is a COVID-19 checklist of 17 strategic business pivots you can follow and implement right now to help your business.
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| 04/15/2020 06:50 AM |
| A Quick Look Inside an Online Keyring Business |
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The simple solution to expanding your business. Guaranteed to work for any Business.
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| 04/10/2020 05:37 PM |
| 4 Marketing Strategies for the COVID-19 Crisis |
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The COVID-19 pandemic has left many small business owners uncertain as to how to cope in these strange times. Many find themselves planning for new business challenges related to the coronavirus. If you find yourself having to create a coronavirus crisis management plan for your business, here are a few things to focus on.
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| 04/08/2020 03:40 PM |
| The Almost "Secret Ingredient" to a Highly Profitable Business |
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Recently, I watched probably one of my favorite movies of all time: Kung Fu Panda. Now, before you write this off as a stupid animated movie, there's a GREAT business lesson hidden inside if you're an expert, consultant, or coach. Here's the TL;DR version of the movie: 1) A big fat panda, Po, is "accidentally" picked to become the chosen one 2) His master, Shifu, doesn't want to train him because Shifu believes Po was chosen by accident 3) The great master Oogway, however, tells Shifu that "there...
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| 04/08/2020 03:40 PM |
| How "Repulsion Marketing" Can Attract Your Best Buyers |
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Behold the glorious power of polarizing content. And why I'm all for "repulsion marketing" instead of "attraction marketing." Let me give you the perfect example: Yesterday I wrote a post about why minor spelling mistakes can actually nab you more sales (there are scientific studies that support this).
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| 04/07/2020 08:41 AM |
| Communications Plans Matter |
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Communications are essential during this time. Having a solid communications plan can help to maximize your results. Without a plan, you are just throwing darts in the sky and hoping they land where you want them to.
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| 03/28/2020 07:47 PM |
| SEO Services: Changing the Way You Expand & View Your Business |
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The SEO professionals are highly skilled in their job and with a glance at your website, they will understand what needs to be fixed. As these experts work on various SEO services and optimize numerous websites, they have the experience to work for this industry.
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| 03/28/2020 07:44 PM |
| 7 Ideas to Use "Found Time" During COVID-19 |
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During this COVID-19 pandemic, nothing is as usual. Here are 7 ideas to help you take back a bit of control in your business and prepare for when things get back to a new "normal."
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| 03/28/2020 07:41 PM |
| How to Pivot Your Small Business Strategy During the COVID-19 Crisis |
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Creating a coronavirus crisis management plan for your business allows you to pivot your marketing strategy so you can offer customers help and assurance when they need it most. Here are a few things your business strategy should focus on during this COVID-19 pandemic.
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| 03/23/2020 10:06 AM |
| Should You Stop Marketing During COVID-19? |
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As a small business owner you may be concerned about the impact of the coronavirus has on your business; your revenue, employees, and marketing funnel. Although you shouldn't stop marketing during CONVID-19, there are many ways your marketing approach could go wrong. So here are three ways you can effectively market your small business during the coronavirus outbreak.
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| 03/20/2020 11:45 AM |
| 3 Types of Loyalty Programs for Businesses |
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An introduction to the three main categories of loyalty or membership programs that a business can set up. Almost any business and increase their profit by setting up a loyalty system.
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| 03/17/2020 09:43 AM |
| 6 Tips for Writing Conversational Content |
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Conversational copywriting resonates with your audience. Here are 6 tips to ensure your content sounds like you're having a conversation with a friend - but more compelling.
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| 03/02/2020 08:25 AM |
| Starting Your Model Car Collection With Style |
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It is a human desire to embrace speed and drape themselves in style. When looking at this through the acts of human nature, purchasing luxurious homes, fast cars and wearing bling is what makes us feel we belong. In many homes however, affording the fancy clothes and the fast cars is more of a financial dream than it would be a reality.
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| 02/24/2020 10:12 AM |
| Entrepreneurship Vs Freelancing - Which Is Better? |
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Business is an unpredictable choice It begins with a thought. You consider taking care of a basic issue day and night. You take responsibility for the issue of changing the world with desires for profiting.
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| 02/24/2020 09:13 AM |
| Consumer 3D Printing Market Future By 2023 |
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Americas dominates the Consumer 3D Printing Market, followed by Europe and Asia Pacific. It is expected to reach $2694 million at a CAGR of 19.90% by 2023.
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| 02/24/2020 09:12 AM |
| Are Chatbots an Effective Tool for Entrepreneurs? |
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Asking whether chatbots are right for your business is like asking if social media marketing is right for you. If they haven't made it to your industry yet, bots are well on their way. Messaging apps are becoming the next big thing in marketing. Social media is still king, but messaging apps are slowly taking over. The way to capitalize on this is through bots.
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| 02/24/2020 09:09 AM |
| Why Goop Is to Wellness What Trump Is to America - An Aberration and a Disgrace |
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Most think of intelligence as something approximately like the IQ test, which takes account of human capacity to manage puzzles, math, pattern recognition, vocabulary and visual searches.Critical thinking (CT) is quite different from raw intelligence. Cognitive CT skills enable and promote rationally and reliance on evidence. Critical thinkers are skeptics, flexible thinkers who use doubt and independent judgment to detect fallacious schemes to persuade them. Critical thinking means overcoming mental frailities, such as superstition, confirmation bias and other tools of the film flam artists.
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The internet of course brings a huge arena of marketing opportunities for you. The ability to do business with people around the world has now been made readily available through a web site and email.
Are You Sabotaging Your Marketing Success?
What?!? Sabotage your own success? Who would do that? Well, you'd be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat.Yes, they may be running ads that are pulling in leads or customers.
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Why would you use an email or online survey when you could simply call your clients and customers and ask for their input?Lots of reasons.- standardization- easy to get large numbers of responses- easy to tabulate, analyze- easy (and often fun) for your clients and customers- inexpensive- non-intrusive- time-efficient (for you, and for your clients and customers)- protect your customers' anonymity (if important)- professional- no "cold calls"- no answering machines!And have you figured out how long it would take to have 100 fifteen-minute conversations instead? (I don't have to do the math to know that it's WAY too long!)So in this article, I'm going to talk surveys.
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Are you suffering from feelings of indifference or a lack of concern when it comes to marketing your business? Do you lack the passion that's necessary to attract customers to your business?Marketing apathy, characterized by feelings of passiveness, disregard, and a lack of interest is widespread among today's businesses. This attitude is like putting a roadblock between you and your success.
Keep Costs Down and Keep the Marketing Strategy Simple
One of the biggest mistakes we could make as business owners is spending too much money on marketing our service or product without knowing how to market it correctly. I've seen plenty of money wasted on marketing that did not produce any sales and most home based business don't have too much money to waste when ramping up.
Image is Key to Your Marketing Success
In virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to potential customers or clients.
Stretch Your Marketing Reach
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Postcard Direct Mail Marketing: 15 Ways To Grab Attention
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Attracting Clients With Incremental Marketing
Do you ask prospective clients to go too far?Must your new clients take a "leap of faith" when they engage you?Or do you gradually draw them closer using a series of pre-planned contacts designed to address their concerns and build their trust in you.Too many service providers wait for potential clients to take that leap of faith.
Laws of Marketing - The 10 Immutable
Most marketers believe that anything is achievable if you are energetic, creative or determined enough. But laws of marketing follow laws of business, and if you violate them, you risk your marketing dollars.
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Marketing And Patience
"Get your positioning and your programs implemented properly, and the numbers will come. But you've got to have some patience.
Postcards - Picture Perfect Promotion
There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your message out, promote, let people know you are there, advertise, write to people, call people, e-mail people and generally communicate to existing or potential clients.It isn't a fact that registers easily and it almost takes faith to follow this dictum until you have seen it work over and over in all sorts of different businesses and organizations (as I have).
Logo Facts
What makes one logo better than another?Simplicity.A good logo works in the simplest form.
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Here are 5 high-impact marketing tips you can use to boost your sales quickly. All are simple to implement and they involve little or no new expense.
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Tips on writing great copy for your marketing efforts.It's just four steps that I call the Writing Path1.
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Having difficulty knowing what to offer people online? Worried that your prospects are too bombarded by sales pitches to pick yours out from the hundreds they get every day?Try something different - an event!Events have a number of benefits over standard marketing approaches. Some of these benefits include:Events are perceived as informational and are often more accepted than sales pitches.