Marketing Information
In Sickness And In Health
I recently drove by a business that had a sign out front that read "Closed due to illness".
This meant that the cash flow would stop until the owner was able to return to work.
Marketing on a Budget
A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective.
10 Powerful Marketing Tips
1. Print your best small ad on a postcard and mail it to prospects in your targeted market.
Customer Lifetime Value - The Key To Maximizing Your Profits!
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on their bottomline.
Write Articles WITHOUT Writing!
Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to 199 of my prewritten articles.
Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients
We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries.
Turning The Casual Scanner Into A Buyer
The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy.
Direct Mail
Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600 or £6000, I can show you how it's done effectively time after time after time! So here's what I do when I start working with clients and I would like to offer it to you as a gift now.
Top 10 Marketing Pitfalls
Ten Marketing PitfallsBy Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).
What Does It REALLY Take to Be Making 6-Figures as a Service Professional?
Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area.
Most of the information repeats itself -- same author,different title and packaging or different author repeatingsomeone else's list.
Large One?
Here's a proven, and truly easy way to start increasing your sales, immediately.All you need to do is add these 2 words to your selling system, and you're good to go.
Make More Sells With Colors
How Colors Effect Our Emotions?One of the most interesting things to me is how colors effect the way we think and feel.They effect us whether we are aware of it or not.
The Fine Art of Relationship Marketing
The buzzword these days is "relationship" marketing. Just what is it? And why is it important? Relationship marketing is so much more than "networking.
Focus...a Marketing Strategy
The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus.
Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business
Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)
In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting, Women's World, First for Women, Newsday, Newsweek, Salon, In Touch Weekly--and even The National Enquirer.
In fact, I've been quoted in over 100 prestigious U.
More Resources
| 10/01/2019 09:28 AM |
| Repairing Your Offices After Water Damage |
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There is nothing worse than coming in to work on a Monday only to discover that you have had a water leak from a busted pipe or from a leaking ceiling after a storm. The sight of all that water, the musty smell from the carpet and even the damage to precious equipment and inventory is something that will bring a tear to your eyes. When you discover this and are in need of flood restoration, making the right decisions from the start will be a priority.
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| 09/16/2019 09:24 AM |
| How To Start Marketing Your Business |
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In order to keep moving forward, we need to market our businesses constantly. Here are some simple things you can do to help your business grow.
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| 09/12/2019 12:52 PM |
| What Makes A Great Business Website? |
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There are a lot of low-quality websites online that don't do their business owners any favours. So what makes a great business website?
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| 09/03/2019 09:41 AM |
| BigLaw: A Long Investor In The Branding Market |
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In our age of competition and connectedness, law firms face an unprecedented challenge of branding, and BigLaw - the world's biggest and most successful law firms - tend to play the long game. For BigLaw to "win", it must continue to enhance its business brand in order to attract and retain its clients and its lawyers. The question is: Are its lawyers playing the same game?
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| 09/03/2019 09:38 AM |
| Best Make Wrap Around Bed Skirt Only You Will Read This Year (in 2018) |
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Some Important things about Bed Skirt:- This Product get better look of the overnight bed the room appears much more set up together, especially if there are stuff under the bed that should be covered up. You can ordinarily discover these are incorporated with bedding set; anyway more often than not they are sold independently. Utilize your shading coordination impulses to pick the best one for your bed.
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| 09/03/2019 09:28 AM |
| How General Contractors Can Win With Blogging |
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Without a budget for ad campaigns and paid ranking opportunities, many businesses feel helpless in the vast sea of large firms "paying to play." Fortunately, there are options. Enter blogging.
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| 08/28/2019 01:58 PM |
| 7 Reasons Why Your Business Needs A Digital Marketing Strategy |
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Having a digital marketing plan means you know where you want to go and have set goals with actions to get you to that goal. It also means that if something is not working, you can change direction because you're paying attention as to what's working or not working.
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| 08/28/2019 01:56 PM |
| Expert Tips for YouTube Video Marketing |
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YouTube marketing is one of the most popular and most effective ways for advertisers to reach their potential audience;however it's effective only if done right. Check out for some great tips to make your video marketing campaign an instant hit.
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| 08/28/2019 11:33 AM |
| Beginner's Guide To Digital Marketing |
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All these types of marketing work together to create a digital marketing strategy that will perform well. Focus on perfecting one type of marketing at a time.
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| 08/26/2019 01:54 PM |
| How To Clean Up Your Social Media Presence and Avoid The Phantoms! |
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Are you using Social Media as your primary marketing/branding strategy? Well you are not alone. It is a proven profitable method for many small and home-based business owners if used correctly. But at what price? Keeping social media active and in front of people daily is the issue that many people are attempting to conquer but don't understand how. There are pitfalls. Spending too many hours keeping the media sites current and interesting limits focus on the selling your of goods and services. Social Media Networking can become addictive. Beware of the hidden dangers.
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| 08/01/2019 08:34 PM |
| English Essay |
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Our essays incorporate writing in English for all controls, for example, brain research, advertising, the humanities, history expositions, and most different fields. All English papers have auxiliary, etymological, and hierarchical likenesses and qualities that influence them to emerge from the rest. When writing your paper, you should adhere to the appointed subject.
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| 08/01/2019 08:25 PM |
| Simple, Yet Effective Ways to Achieve Inventory Control |
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Goospares We believe that every scarce resource has a value to find a potential application than to be used as a scrap. Goospares would be a dedicated virtual marketplace for business units to trade their excess,unused and obsolete inventory. Inventory control can be defined as the coordination and continuous supervision of the supply, storage, distribution, and recording of inventory to maintain quantities, adequate for current needs of the customer without tying up excessive working capital in inventory.
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| 08/01/2019 08:24 PM |
| How to Create Effective Website Content? |
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Content really works if written properly. Making outstanding content is possible with continuous practice and efforts. Some people say "content is kind", but I would say, content is oxygen for your business. Create valuable content and use it effectively, you can definitely make a big success in your business.
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| 08/01/2019 08:22 PM |
| Las Vegas SEO |
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SEO is a process by which website information is manipulated in order to increase rankings positions on search engines. The process is used by businesses to increase exposure to potential customers. Local SEO is the inclusion of an area into the SEO process.
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| 08/01/2019 08:00 PM |
| How to Use Inbound Vs Outbound Marketing [Complete Guide] |
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Combining inbound methodologies and outbound marketing techniques in your marketing mix is not always easy, but is usually worth it. By defining the correct balance between the pull techniques of inbound and the push techniques of outbound, you can combine both to create an optimized lead nurturing and conversion process. It all depends on how well you know your target audience, and how willing you are to make the effort to cater to their needs along the journey down the funnel.
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| 08/01/2019 07:33 PM |
| Why Digital Marketing Is a Must for Your Gold Coast Business |
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Digital marketing, also known as online or internet marketing, is fast becoming the number one way to advertise your business to potential customers. If you have a small or medium-sized business located on the Gold Coast, the rewards for investing in digital marketing are enormous. In a recent online survey, 75% of small business owners stated that internet marketing had proven very effective at attracting new customers.
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| 08/01/2019 07:33 PM |
| The Need for a Gold Coast Digital Marketing Agency |
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A Gold Coast online marketing agency helps you strengthen your online presence and attract customers living in and around your locality. How?
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| 08/01/2019 07:33 PM |
| Effective Digital Marketing Strategies |
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Is SEO the only type of digital marketing? Have a look at the alternatives which can increase your marketing strategy.
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| 08/01/2019 06:49 PM |
| Marketing Opportunities Knock When Grocers Cease Plastic Bagging |
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As retailers become more environmentally conscious and prohibit the use of plastic bags, an opportunity arises for business to take the lead and give away non-disposable, vinyl or biodegradable market bags to promote their products and services. Recently Sobeys grocery conglomerate unveiled its new policy of not packing groceries in plastic. The program will extend to other chains under its umbrella. Consumers have begun to seek alternatives, and giving them market bags with company advertising, helps the environment, and perhaps just as importantly, the bottom line of those willing to pay for market bag production.
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| 07/25/2019 12:19 PM |
| How to Optimise Your Small Business Sales Funnels |
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Many small business owners in the UK struggle with adding people to their digital sales funnels. They are unable to use the tools and software they use, and are afraid of implementing a system. Below you will find out how to improve your small business sales funnel conversions.
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| 07/18/2019 11:28 AM |
| Customers: Love Your BRAND |
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Customers are looking for companies they can keep purchasing from and brands they can become advocates of. In other words..
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| 07/08/2019 12:46 PM |
| Won't Turn Pink In The Can |
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There's an apocryphal story about a tuna cannery at the turn of the 20th century. How do you position tuna against the much more popular canned salmon? You tell the truth, and create a position statement.
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| 06/06/2019 03:08 PM |
| 4 Reasons Why Digital Marketing Is Important for Small Businesses |
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83% of SMBs (small businesses) believe digital marketing (DM) is crucial for their businesses. Can you beat that? A simple "No".
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| 06/06/2019 03:00 PM |
| Where Refrigerators Go to Die |
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We are constantly told if we don't keep up with technology our businesses will fall behind. Where early innovators are quick to embrace the latest labor-saving equipment or software, others still trail the field, hanging on to the last breath until they themselves run the risk of becoming obsolete.
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| 06/04/2019 10:54 AM |
| Impact of Shift to Polymeric Cables on DC and AC Cable Accessories |
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In the arena of power transmission, there has been a continual shift from paper cable technology to polymeric-insulated cable technology. However, technicians are still not very certain when it comes to making a right choice between the two of them for their application.
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| 06/04/2019 09:41 AM |
| Nine Ways to Make Your Business Visible |
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Imagine that you woke up one morning and discovered you were completely invisible. And nobody could hear you either. If you sent an email, nobody would even see it.
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| 06/04/2019 09:38 AM |
| Marketing With Logic and Emotion |
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A couple days ago our refrigerator conked out. A repairman showed up today to take a look. The verdict?
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| 06/04/2019 09:36 AM |
| What a Sasquatch Can Teach You About Attracting Clients |
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"Nobody likes sleeping on a plastic bag! Other protectors turn your bed crinkly or stiff and they make your mattress noisy, hot and uncomfortable - like a Nickleback concert - or the first year of my marriage!
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| 05/30/2019 10:37 AM |
| Law 1 - YOU Are the Killer App |
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This article is the second in an eight-article series on the Seven Laws of Marketing. See the first article at this link.
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| 05/29/2019 05:25 PM |
| Myths and Truths About Marketing to Millennials |
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When it comes to marketing tactics and what supposedly works and what doesn't, it can be hard to cut through the myths to get to the facts. If you're trying to market to millennials, here are some important truths you need to keep in mind when creating your campaigns.
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| 05/28/2019 09:22 AM |
| The 7 Laws of Attracting Your Ideal Clients |
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A good story has three parts: 1. The original situation of the client, 2. What you did to help them, 3. The results the client realized from working with you.
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| 05/27/2019 04:02 PM |
| Money - Increase Your Sales by Adding Bonuses |
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In a practice known as the "baker's dozen" a baker throws in an extra muffin or cinnamon roll when you buy 12. We all love to receive some kind of bonus when we buy a product. But we tend to underestimate how powerful this tool can be to increasing sales.
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| 05/24/2019 12:45 PM |
| Money - Discovering Your True Value |
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Today's article is the second in a multi-part series on making more money in your business. The main reason I'm writing this series on making more money is that, in my experience, most independent professionals are simply undercharging for their services. Last week I talked about how limiting beliefs about money may be holding you back.
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| 05/24/2019 12:44 PM |
| Money - And How to Make More of It |
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I don't know many independent professionals who wouldn't like to make more money. It seems so simple. Ultimately there are only four ways to make more money in your business: 1.
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| 05/23/2019 01:57 PM |
| What's the Hardest Part of Marketing Yourself? |
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Your prospects are not looking for perfection from you; they're looking for assistance and value. If you've got that, perfection is virtually irrelevant.
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| 05/23/2019 01:56 PM |
| Website Insights for a Site That Attracts More Clients |
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Virtually all my business over the past 20 years has come from email promotions to those who joined the list on my website. When you don't have a list, you severely limit your marketing possibilities.
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| 05/20/2019 10:45 AM |
| Directory Websites Listings On Google Need Cleaning Up Big Time |
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As a start-up consultant I often find myself putting in a little extra effort when it comes to getting the ball rolling. Why, you ask? It's simple, start-ups only succeed when everyone gives 110% and sometimes even that isn't enough. Anyway, let me tell you of a rather enlightening experience I recently had when helping a new company with their grass-roots marketing campaign. First we sat the team down and explained how we were going to do some cold-calling; phone, person-to-person meetings. Really getting out there and going for it, leaving no stone unturned.
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| 05/17/2019 03:19 PM |
| Fighting Truthiness and Hype in Marketing |
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In 2005, Stephen Colbert, in his TV show, the Colbert Report, coined the word, "truthiness." Truthiness is the belief or assertion that a particular statement is true based on the intuition or perceptions of some individual or individuals, without regard to evidence, logic, intellectual examination, or facts. Truthiness can range from ignorant assertions of falsehoods to deliberate duplicity or propaganda intended to sway opinions.
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| 05/17/2019 03:13 PM |
| How to Use Follow-Up to Renew Old Clients |
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Instead, you want to get into present time and find out about them. And this is definitely the most important part of the call.
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| 05/16/2019 12:00 PM |
| 14 Ways to Improve Your Email Marketing |
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Email marketing is a cost effective way for small business to get their message across to prospective customers. Whether you are trying to increase click through rates (CTR) to your website or ecommerce store, increase your email open rates or boost the number of times an email is shared, there are some things to keep in mind to help you improve your approach. It's a good way to engage with past, present and future customers.
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| 05/16/2019 11:59 AM |
| How to Find Your Marketing Sweet Spot |
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Ever feel you're making a lot of forward progress but don't really know where you're going? Today a client brought this up in an email to me. She's been doing great at attracting new clients but wants to get a different kind of client and is not sure of her direction.
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| 05/16/2019 11:55 AM |
| Why Nobody Is Reading Your Marketing Content |
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Almost every week I'm telling a client that there's a big problem with their marketing content. It's not the subject matter, their writing style, their grammar, or even typos. The problem is that their content is simply hard to read because of the way it's formatted.
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| 05/14/2019 03:42 PM |
| 10 Obsessive Ways You're Undermining Your Business |
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Roger is an independent professional creative, much like you and me. He does his own specialized version of consulting, coaching, and training. Roger is great at what he does and has had many successes, but he often feels unfulfilled and dissatisfied with the progress of his business and marketing.
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| 05/13/2019 01:45 PM |
| How to Make Your Outreach Campaign Work |
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I was speaking to a client last week about her marketing plan. She had developed a somewhat complicated plan to get the attention of her prospective clients. It had to do with networking within an organization, getting attention and credibility and then setting up appointments with those she met.
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| 05/09/2019 03:27 PM |
| Marketing A Business - How To Market A Business On A Small Budget |
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Starting a business takes a huge amount of cash. The more you can save, the better. Here are some alternatives to help you create some buzz for your business on a budget.
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| 05/09/2019 03:27 PM |
| The No Joke System for Attracting Clients |
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A few months ago I re-tooled my system for teaching people to attract new clients. It's a new take on an old approach. I called it ABDO - Attention-Based Direct Outreach.
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| 05/09/2019 09:17 AM |
| The Long Lost Art of Being Discovered |
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One of the most of fascinating Hollywood legends is the discovery of film actress Lana Turner at the soda fountain in Schwab's drug store in Hollywood, by director Mervyn Le Roy in 1936. Wikipedia tells a different story, saying that Turner was discovered by The Hollywood Reporter publisher, William Wilkerson, not at Schwab's, but at the Top Hat Caf?. Nevertheless, this legendary story gave rise to the American myth that "anybody can be discovered, anyone can be successful because of a stroke of luck and the right connections.
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| 05/07/2019 02:10 PM |
| For GOD's Sake, Just Try Something New! |
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I really admire successful people. And over the years, I've studied many of them, read their biographies and books and tried to emulate their strategies. These books have helped me, but it wasn't their strategies that gave me the most valuable insights.
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| 05/07/2019 01:10 PM |
| Is Your Business a "Service" or a "Brand"? |
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New cell phones were no longer compared to wired phones, but to other cell phones. And what was emphasized were all the new features of that cell phone.
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| 05/07/2019 10:59 AM |
| Working Your Business From the Zone of Genius |
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In my experience, there are several more than four. The following are the ones I'm most familiar with, for myself and with client's I've worked with.
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Custom Search
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Being in a quandary prevents you from moving forward in developing and marketing your business. When we're in a quandary, we are in a state of perplexity and doubt.
Are You Guilty Of Interruption Marketing?
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It was a real eye-opener to hear the perceptions people have about what it means to market professional services, as well as the anxiety the "m-word" (marketing) conjures up. It reminded me that, just because professional service providers have a lot of expertise in their chosen field, it doesn't mean they have the same level of understanding about the business of growing a practice.
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Testimonials - FREE Quality Advertising FOR YOU!
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Six Essential Principles for Marketing to Women Business Owners
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Supply And Demand And Marketing
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Your Ultimate Competitive Advantage
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Resume Writing Service Marketing
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The 7 Areas of Marketing Waste - Are You Committing These Marketing Sins?
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Flesh Eating Spiders And Other Marketing Horrors
After a friend was bitten by a spider, I decided to do some research to find out more about the spider.I came across a website that decided to create a marketing message that focused on fear based selling and over the top lies.
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The purpose of business is to create and retain a customer.Much has been written about customer orientation, customer relationship management (CRM), Customer Lifetime Value (CLV) metrics, Customer Centric organization models, customer retention, customer care?add any high sounding word with 'customer' preceding or succeeding that word and you have a new model, a new theory.
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