Marketing Information

Marketing Information

Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?


Copywriters that try to be clever, humorous, abstract, or use double entendre with their headlines and ads will normally find that they flop and are thus a waste of both time and money. Many of the Super Bowl ads fall in this category.

Use a Guarantee In Your Headline To Increase Trust


Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader.

PowerPositioning: WillYouAcceptThisRose.com


Positioning is a powerful concept in marketing. To illustrate, have you ever visited a fast food restaurant, and, in a rush to complete your order asked for a coke when you "perhaps" meant to order some other soft drink? The Coke brand and its owners have achieved a top of mind awareness.

What Our CAT Taught Me About Marketing!


Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works!Many of Toby's days are spent perched on the top of my monitor as I work here on my computer.

Marketing Person You Think You Arent


Have you thought about starting your own business? Have you started one and are having challenges with marketing, fear of failure, fear of success?I could go on and on. Has the question, Now what? ever entered your mind? If so, I would like to share my story with you.

How to Use Your Newsletter to Research Your Market


A few decades ago, in the early days of automatic banking terminals, the management at Citibank made a somewhat reluctant decision to introduce automatic tellers. They were anxious to cut costs, but they assumed that customers would rather deal with human tellers, had they the choice.

Eliminate Your Competitors With 2 Simple Steps


In business, having competitors goes with the territory. There's almost always someone selling the same product or service you are selling, or at least trying to solve the same customer problem you solve.

Marketing Lessons From TV's The Apprentice


Can we actually learn a marketing lesson from reality TV? In the case of Donald Trump's "The Apprentice" I'd say we can.Advertising and marketing are creative disciplines.

Does Your Marketing Pass This 10-Point Test?


Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good.

4 Easy Ways to Get Free Marketing Exposure


Are there really ways you can get valuable marketing exposure without spending any money? You bet there are. The trick to uncovering these methods is to think of creative ways you can get your products or services in front of, or in the hands of, your prospects.

Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read


So you've decided to start publishing an e-newsletter, or you'd like to develop a Special Report as an added-value for your customers, or maybe you've even decided to teach a teleclass or a seminar as a way to bring prospects into your business.So now you have to decide what you're going to write or speak about.

How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz


It's crucial to know your prospects if you want to market effectively to them. Take this quick 10-point quiz to see how well you know and understand your prospects.

Are You Sabotaging Your Marketing Success?


What?!? Sabotage your own success? Who would do that? Well, you'd be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat.Yes, they may be running ads that are pulling in leads or customers.

How to Use Business Cards to Network and Market Your Business


You've had one thousand of the finest, most eye-catching business cards printed. Now, what do you do with them?Networking with business cards is one of the most cost effective means of marketing your business--and yourself.

Systems - Marketing Your Business Successfully


Business Systems that work for anyone, are a fundamental necessity for any networking venture. While most people rely upon their own company business system or plan for success, there is always a different option.

More Articles from Marketing Information:
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89



MORE RESOURCES:
Business:Marketing Articles from EzineArticles.com
08/01/2019 08:34 PM
English Essay
Our essays incorporate writing in English for all controls, for example, brain research, advertising, the humanities, history expositions, and most different fields. All English papers have auxiliary, etymological, and hierarchical likenesses and qualities that influence them to emerge from the rest. When writing your paper, you should adhere to the appointed subject.
08/01/2019 08:25 PM
Simple, Yet Effective Ways to Achieve Inventory Control
Goospares We believe that every scarce resource has a value to find a potential application than to be used as a scrap. Goospares would be a dedicated virtual marketplace for business units to trade their excess,unused and obsolete inventory. Inventory control can be defined as the coordination and continuous supervision of the supply, storage, distribution, and recording of inventory to maintain quantities, adequate for current needs of the customer without tying up excessive working capital in inventory.
08/01/2019 08:24 PM
How to Create Effective Website Content?
Content really works if written properly. Making outstanding content is possible with continuous practice and efforts. Some people say "content is kind", but I would say, content is oxygen for your business. Create valuable content and use it effectively, you can definitely make a big success in your business.
08/01/2019 08:22 PM
Las Vegas SEO
SEO is a process by which website information is manipulated in order to increase rankings positions on search engines. The process is used by businesses to increase exposure to potential customers. Local SEO is the inclusion of an area into the SEO process.
08/01/2019 08:00 PM
How to Use Inbound Vs Outbound Marketing [Complete Guide]
Combining inbound methodologies and outbound marketing techniques in your marketing mix is not always easy, but is usually worth it. By defining the correct balance between the pull techniques of inbound and the push techniques of outbound, you can combine both to create an optimized lead nurturing and conversion process. It all depends on how well you know your target audience, and how willing you are to make the effort to cater to their needs along the journey down the funnel.
08/01/2019 07:33 PM
Why Digital Marketing Is a Must for Your Gold Coast Business
Digital marketing, also known as online or internet marketing, is fast becoming the number one way to advertise your business to potential customers. If you have a small or medium-sized business located on the Gold Coast, the rewards for investing in digital marketing are enormous. In a recent online survey, 75% of small business owners stated that internet marketing had proven very effective at attracting new customers.
08/01/2019 07:33 PM
The Need for a Gold Coast Digital Marketing Agency
A Gold Coast online marketing agency helps you strengthen your online presence and attract customers living in and around your locality. How?
08/01/2019 07:33 PM
Effective Digital Marketing Strategies
Is SEO the only type of digital marketing? Have a look at the alternatives which can increase your marketing strategy.
08/01/2019 06:49 PM
Marketing Opportunities Knock When Grocers Cease Plastic Bagging
As retailers become more environmentally conscious and prohibit the use of plastic bags, an opportunity arises for business to take the lead and give away non-disposable, vinyl or biodegradable market bags to promote their products and services. Recently Sobeys grocery conglomerate unveiled its new policy of not packing groceries in plastic. The program will extend to other chains under its umbrella. Consumers have begun to seek alternatives, and giving them market bags with company advertising, helps the environment, and perhaps just as importantly, the bottom line of those willing to pay for market bag production.
07/25/2019 12:19 PM
How to Optimise Your Small Business Sales Funnels
Many small business owners in the UK struggle with adding people to their digital sales funnels. They are unable to use the tools and software they use, and are afraid of implementing a system. Below you will find out how to improve your small business sales funnel conversions.
07/18/2019 11:28 AM
Customers: Love Your BRAND
Customers are looking for companies they can keep purchasing from and brands they can become advocates of. In other words..
07/08/2019 12:46 PM
Won't Turn Pink In The Can
There's an apocryphal story about a tuna cannery at the turn of the 20th century. How do you position tuna against the much more popular canned salmon? You tell the truth, and create a position statement.
06/06/2019 03:08 PM
4 Reasons Why Digital Marketing Is Important for Small Businesses
83% of SMBs (small businesses) believe digital marketing (DM) is crucial for their businesses. Can you beat that? A simple "No".
06/06/2019 03:00 PM
Where Refrigerators Go to Die
We are constantly told if we don't keep up with technology our businesses will fall behind. Where early innovators are quick to embrace the latest labor-saving equipment or software, others still trail the field, hanging on to the last breath until they themselves run the risk of becoming obsolete.
06/04/2019 10:54 AM
Impact of Shift to Polymeric Cables on DC and AC Cable Accessories
In the arena of power transmission, there has been a continual shift from paper cable technology to polymeric-insulated cable technology. However, technicians are still not very certain when it comes to making a right choice between the two of them for their application.
06/04/2019 09:41 AM
Nine Ways to Make Your Business Visible
Imagine that you woke up one morning and discovered you were completely invisible. And nobody could hear you either. If you sent an email, nobody would even see it.
06/04/2019 09:38 AM
Marketing With Logic and Emotion
A couple days ago our refrigerator conked out. A repairman showed up today to take a look. The verdict?
06/04/2019 09:36 AM
What a Sasquatch Can Teach You About Attracting Clients
"Nobody likes sleeping on a plastic bag! Other protectors turn your bed crinkly or stiff and they make your mattress noisy, hot and uncomfortable - like a Nickleback concert - or the first year of my marriage!
05/30/2019 10:37 AM
Law 1 - YOU Are the Killer App
This article is the second in an eight-article series on the Seven Laws of Marketing. See the first article at this link.
05/29/2019 05:25 PM
Myths and Truths About Marketing to Millennials
When it comes to marketing tactics and what supposedly works and what doesn't, it can be hard to cut through the myths to get to the facts. If you're trying to market to millennials, here are some important truths you need to keep in mind when creating your campaigns.
05/28/2019 09:22 AM
The 7 Laws of Attracting Your Ideal Clients
A good story has three parts: 1. The original situation of the client, 2. What you did to help them, 3. The results the client realized from working with you.
05/27/2019 04:02 PM
Money - Increase Your Sales by Adding Bonuses
In a practice known as the "baker's dozen" a baker throws in an extra muffin or cinnamon roll when you buy 12. We all love to receive some kind of bonus when we buy a product. But we tend to underestimate how powerful this tool can be to increasing sales.
05/24/2019 12:45 PM
Money - Discovering Your True Value
Today's article is the second in a multi-part series on making more money in your business. The main reason I'm writing this series on making more money is that, in my experience, most independent professionals are simply undercharging for their services. Last week I talked about how limiting beliefs about money may be holding you back.
05/24/2019 12:44 PM
Money - And How to Make More of It
I don't know many independent professionals who wouldn't like to make more money. It seems so simple. Ultimately there are only four ways to make more money in your business: 1.
05/23/2019 01:57 PM
What's the Hardest Part of Marketing Yourself?
Your prospects are not looking for perfection from you; they're looking for assistance and value. If you've got that, perfection is virtually irrelevant.
05/23/2019 01:56 PM
Website Insights for a Site That Attracts More Clients
Virtually all my business over the past 20 years has come from email promotions to those who joined the list on my website. When you don't have a list, you severely limit your marketing possibilities.
05/20/2019 10:45 AM
Directory Websites Listings On Google Need Cleaning Up Big Time
As a start-up consultant I often find myself putting in a little extra effort when it comes to getting the ball rolling. Why, you ask? It's simple, start-ups only succeed when everyone gives 110% and sometimes even that isn't enough. Anyway, let me tell you of a rather enlightening experience I recently had when helping a new company with their grass-roots marketing campaign. First we sat the team down and explained how we were going to do some cold-calling; phone, person-to-person meetings. Really getting out there and going for it, leaving no stone unturned.
05/17/2019 03:19 PM
Fighting Truthiness and Hype in Marketing
In 2005, Stephen Colbert, in his TV show, the Colbert Report, coined the word, "truthiness." Truthiness is the belief or assertion that a particular statement is true based on the intuition or perceptions of some individual or individuals, without regard to evidence, logic, intellectual examination, or facts. Truthiness can range from ignorant assertions of falsehoods to deliberate duplicity or propaganda intended to sway opinions.
05/17/2019 03:13 PM
How to Use Follow-Up to Renew Old Clients
Instead, you want to get into present time and find out about them. And this is definitely the most important part of the call.
05/16/2019 12:00 PM
14 Ways to Improve Your Email Marketing
Email marketing is a cost effective way for small business to get their message across to prospective customers. Whether you are trying to increase click through rates (CTR) to your website or ecommerce store, increase your email open rates or boost the number of times an email is shared, there are some things to keep in mind to help you improve your approach. It's a good way to engage with past, present and future customers.
05/16/2019 11:59 AM
How to Find Your Marketing Sweet Spot
Ever feel you're making a lot of forward progress but don't really know where you're going? Today a client brought this up in an email to me. She's been doing great at attracting new clients but wants to get a different kind of client and is not sure of her direction.
05/16/2019 11:55 AM
Why Nobody Is Reading Your Marketing Content
Almost every week I'm telling a client that there's a big problem with their marketing content. It's not the subject matter, their writing style, their grammar, or even typos. The problem is that their content is simply hard to read because of the way it's formatted.
05/14/2019 03:42 PM
10 Obsessive Ways You're Undermining Your Business
Roger is an independent professional creative, much like you and me. He does his own specialized version of consulting, coaching, and training. Roger is great at what he does and has had many successes, but he often feels unfulfilled and dissatisfied with the progress of his business and marketing.
05/13/2019 01:45 PM
How to Make Your Outreach Campaign Work
I was speaking to a client last week about her marketing plan. She had developed a somewhat complicated plan to get the attention of her prospective clients. It had to do with networking within an organization, getting attention and credibility and then setting up appointments with those she met.
05/09/2019 03:27 PM
Marketing A Business - How To Market A Business On A Small Budget
Starting a business takes a huge amount of cash. The more you can save, the better. Here are some alternatives to help you create some buzz for your business on a budget.
05/09/2019 03:27 PM
The No Joke System for Attracting Clients
A few months ago I re-tooled my system for teaching people to attract new clients. It's a new take on an old approach. I called it ABDO - Attention-Based Direct Outreach.
05/09/2019 09:17 AM
The Long Lost Art of Being Discovered
One of the most of fascinating Hollywood legends is the discovery of film actress Lana Turner at the soda fountain in Schwab's drug store in Hollywood, by director Mervyn Le Roy in 1936. Wikipedia tells a different story, saying that Turner was discovered by The Hollywood Reporter publisher, William Wilkerson, not at Schwab's, but at the Top Hat Caf?. Nevertheless, this legendary story gave rise to the American myth that "anybody can be discovered, anyone can be successful because of a stroke of luck and the right connections.
05/07/2019 02:10 PM
For GOD's Sake, Just Try Something New!
I really admire successful people. And over the years, I've studied many of them, read their biographies and books and tried to emulate their strategies. These books have helped me, but it wasn't their strategies that gave me the most valuable insights.
05/07/2019 01:10 PM
Is Your Business a "Service" or a "Brand"?
New cell phones were no longer compared to wired phones, but to other cell phones. And what was emphasized were all the new features of that cell phone.
05/07/2019 10:59 AM
Working Your Business From the Zone of Genius
In my experience, there are several more than four. The following are the ones I'm most familiar with, for myself and with client's I've worked with.
05/06/2019 02:57 PM
The Amazing Power of Accountability
I found myself saying to Keith, "OK, I'll go to the gym 3 times a week, starting on Friday. And since that time, almost three weeks ago, I've gone eight times. I do a one-hour circuit using the gym's weight machines.
05/06/2019 02:52 PM
A Guarantee: The Most Powerful Brand for Your Business
I'm currently working with a client right now who does high-end sales training. And we're currently working on the messaging for his website. In the course of our conversations he mentioned that 82% of his clients got a 10:1 ROI on their training investment.
04/30/2019 04:09 PM
The Genius Formula: Plan, Promise, Schedule
The good news is that research has shown exactly what it does take to establish a new positive habit. And it's so simple that most people have missed or disregarded it.
04/30/2019 04:08 PM
Stop an Addictive Habit - And Replace It With an Inspiring One
If James Clear, doesn't float your boat, just use the search function on Medium to find articles on any topic under the sun. Just avoid the political ones! (However, even on that topic, you'll find more interesting, thought-provoking articles than on most news sites.)
04/30/2019 03:59 PM
The Hardest Thing About Being Self-Employed
I rarely travel anywhere for business and meet all my clients by phone or video conference. And email is my preferred communication medium. A perfect set-up for an introvert like me.
04/30/2019 03:57 PM
ChatBot Marketing With Aritificial Intelligence
ChatBot Digital Marketing which makes use of Artificial Intelligence technologies can be used a key component in any company's marketing strategy in terms of guiding customers through a marketing sales funnel. The marketing funnel that would be programmed into the AI ChatBot would be defined in relation to the products and services being offered into the market place from the company in question. Implementation of the particular social media digital marketing strategy may well be devised by a full service digital marketing agency.
04/30/2019 03:55 PM
Why Most Online Marketing Is a Waste of Time - What Works Instead
These days, when it comes to growing your business, all you hear about is online marketing. And it's what everyone would like to use to attract more of their ideal clients. After all, if more prospective clients simply found your website online, you'd get more business, right?
04/26/2019 09:15 AM
How to Get More Email Response
One of the most successful participants was a career coach who worked with doctors and had also been a practicing doctor herself. She contacted past colleagues by email and phone and was successful in doubling her practice in about three months.
04/24/2019 12:04 PM
3 Steps to Influence Your Personal Brand & Become a Thought Leader
Thought leadership is not just about being known - it's being known to make a difference. Here are 3 steps you can take to gain credibility, influence your industry, and be recognized as a thought leader.
04/24/2019 11:55 AM
How to Successfully Meet the Three Biggest Marketing Challenges
One way to zero in on the value of your service is to define the top three attributes your service possesses. One or two is not enough; five or six tends to dilute your message.


home | site map |