Marketing Information

Marketing Information

Beyond Repair: The Fixed-price Model


Don't get me wrong. I certainly don't think the majority of vendors who use a fixed-price model are trying to rip you off.

Finding Your Niche: What Do You Want To Be Known For?


In my experience, there are two kinds of small business owners: one that knows whom their market niche is and utilize it, and another who tends to waiver or not want to "set in stone" their target market. With the latter group, I always probe for more information: Why don't you want to choose a specific target for your product/service? Time and time again, the response is the same "I don't want to limit my profits by only catering to a few.

Know Thy Competition


BREAK FROM HO-HUM MARKETING ? IT'S TOO BORING!Once you break from ho-hum marketing, and learn to put your deeper beliefs and values into your promotion, a remarkable thing will happen: You will beat your competitors at every turn, attract precisely those clients who really need and appreciate the products or services your company provides, and have a really good time in your business. In other words ? once you know what your clients really value, and how you are different from your competitors then it's an incredibly simple process to promote your company's products or services.

GoogSpy: Business Counter Intelligence for Everyone


So, you want to know what your competitors are up to these days, or maybe you want to research a keyword campaign that will rank you at the top of the heap for whatever product or service you're selling? Meet GoogSpy, a special search engine that not only shows you what Google AdWords your competitors are buying, but it will display all of the search terms that rank them in the top 10, PLUS it even displays their top 25 competitors.What search engine does it base all of its intelligence on? Well, with a name like GOOGspy, there can only be one.

Getting Personal - Innovative Marketing for Small Business Owners


The small business marketing strategy you can't afford to missEveryone loves a story. Even if you don't particularly like reading them chances are you love watching them, either on TV or at the movies.

Effective Marketing for Small Businesses


Effective marketing for the small business begins with market researchIf you don't know who your customers are, how on earth are you going to reach them? The most effective small business marketing strategies are the most highly targeted ones: the ones which are based on a clear understanding of who their target audience is. What's your target age group and income bracket? What publications do they read? What do they do for fun? For it to be truly successful, your marketing should try to address an issue your target market deal with, fulfil a need or answer a problem.

Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes


The highly entertaining Donald Trump's search for an apprentice turned into a hit reality TV show captured attention of millions of Americans and week after week delivered great insights into leadership, business and marketing savvy.In one of the episodes Trump challenged the two opposing teams of apprentice wannabes (Apex and Mosaic) to put together a bridal gown sale.

How to Save Time and Achieve More by Creating High-Leverage Marketing Assets


The single biggest, non-renewable asset you have is your time. There are only three things you can do with it: waste it, sell it, or invest it.

11 Ways to Turnaround a Cash-Strapped Business or Practice


This past weekend I received a disturbing message from a dear friend. His business wasn't generating all the income he needed.

How Architecture Rendering is Part of the Impact


Cartoons have gone from celluloid to digital. Movies have gone from cinematography to computer graphics imaging.

B2B Marketing Tips - Create an Interactive Online Experience for Clients


Business to business communications on the web are as stale as a piece of week old toast.As a marketing director you want to give your company the biggest bang for it's marketing buck.

The Lone Wolf is Blind


When Advertising, it's not always better to be the lone wolf.Before using a certain medium to advertise, consider those that went before you.

Direct Marketing Puts Information In The Buyer's Hands


Direct marketing is advertising from a manufacturer or front-end supplier directed to the ultimate consumer of a product or service. Another way of looking at direct marketing is selling to a consumer directly, whether is from a printed magazine campaign, TV or radio spot, or from a direct mail package.

Increase Sales With Travel Incentives


Today's business environment has changed dramatically over the past 10 years, it can be a tough task to make a sale. Just being aggressive doesn't cut it any longer.

Customizing Booklets By Industry or By Company


Customizing booklets can be done by industry or by company."110 Ideas for Organizing Your Travel Business Office" or "110 Ideas for Organizing Your Beauty Salon" or "110 Ways for Organizing Your Fitness Center" are examples of customizing a generic booklet about organizing your business life according to specific industries.

More Articles from Marketing Information:
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12/26/2018 02:50 PM
Numbers Can Hurt Your Communications Efforts
Many marketers and communicators make extensive use of numbers when trying to reach people. However, that may be a mistake, because much of their audience may not grasp what's being presented. This article explains the concept of numeracy and why understanding it is important to you.
12/17/2018 11:35 AM
Marketing Examples For An In-Home Care Services Company
When marketing an in-home care service, it's important to reach the family members of those who will be paying for the service on an emotional level. One should use various mediums to do this; Radio talk shows, podcasts, YouTube videos, blog posts, websites, etc. Below are some examples that might help you put together an award winning level marketing strategy.
12/12/2018 02:20 PM
Pay Close Attention to Your Competitors
The analysis of your competitors is critical to your success. You will want to keep in mind that you can learn a lot from your competition and they are an essential part of your professional success. Understanding your competitors' strengths and weaknesses will help you to understand what you need to do with your own business.
11/28/2018 03:18 PM
Marketers Need to Know: Where Are They? Where Are They Not?
When I was a student, I must admit I thought it really didn't relate to my (limited) worldview. Since then, I've found how important geography can be for business use, and the many practical uses of this subject are just as relevant as they were when you and I were in school. Be assured that, in the world of growing a business, geography is very practical as a tool for marketing tasks, delivery and scheduling decisions, and optimizing staffing levels.
11/26/2018 01:25 PM
This Truth About Your Impact May Surprise You
Entrepreneurs and leaders are often depicted as rugged individualists. That depiction doesn't reveal the truth about what it takes for you to have real impact.
11/19/2018 02:14 PM
Breaking Down Sales and Marketing
All too commonly, organizations have made the assumption that all salespeople are skilled at marketing and that all marketers are skilled at sales. As a result, they've treated their talent as "multi-purpose" employees, often combining sales and marketing departments in a futile attempt to conserve resources. Surprisingly, this still happens today. Let's take a look at why this is a foolish practice and how businesses are selling themselves short.
11/19/2018 01:00 PM
10 Reasons Why Impact Is Your Competitive Edge
Even if you have a unique product or service, it's inevitable that your company will be joined by others. Your decision to focus on impact provides a unique value proposition.
10/26/2018 12:15 PM
Some Straight Talk on Affiliate Marketing
My wife and daughter are out of town today so I was going to get caught up on my favorite TV shows: Supergirl, Flash, Supernatural and Legion. I definitely like the superhero shows. I grew up watching Christopher Reeve's Superman films and reading comics.
10/26/2018 10:24 AM
Here Are 6 Simple (Not Easy) Steps to Profitable Internet Marketing
I'm feeling rested because I took the week off from working out. My body has gone through some rigorous training the last couple of months and I just felt exhausted. That's usually a sure sign to just take it easy.
10/26/2018 10:24 AM
7 Powerful Strategies to Implement Before You Start Internet Marketing
My wife, daughter and I were just watching World of Dance when a community warning interrupted our relaxation time. There were toxins released into the water, which freaked out my wife. I wasn't worried, of course, but my wife was getting ready to have me take the 30-minute commute to Eugene and have me buy as much water as I could carry!
10/26/2018 10:23 AM
Here's A Quick and Dirty Guide for Selling On eBay
This week I've made it a goal to sell stuff around the house that I don't use. I have an X-Box 360 that's been sitting in a box for over 2 years along with 4 controllers and a bunch of video games. I also have boxes of books I haven't opened in a while.
10/24/2018 11:19 AM
Components of a B2B or B2C MarTech Stack
Google AdWords is a popular advertising service. In fact a lot of contenders of the Stackies 2018 had Google AdWords in their martech stacks. The right advertising campaign or goals will promote your business and so using the right advertising technology is important for your martech stack.
10/15/2018 10:07 AM
3 Things to Consider While Selecting Your Marketing Automation Tools
Marketing automation is a great approachto connecting with your customers in a highly personalized mannerand to increasing your marketing and sales qualified leads. Before you select the right one for your company, figure out what processes work for you and what's holding you back. If you need help in figuring out what marketing automation tools would be ideal for your business, feel free to give us a call or shoot us a mail, and our senior consultants will be happy guide you
10/03/2018 12:47 PM
Congratulations - You're a Life Coach! Now What?
Starting your own business is exciting; especially entering the field of life coaching. You have recognized your ability to inspire others and have committed to bringing your gift to those who need your help.
09/27/2018 12:40 PM
Features and Benefits - Why Understanding the Difference Is Crucial for Your Business
To say that marketing your company has changed from even ten years ago feels a bit like a clich?. We all know that the marketing landscape has changed - I prefer to look at it as "enhanced" because many traditional marketing channels remain powerful (word of mouth for example).
09/24/2018 10:09 AM
5 Surefire Ways To Optimize Your Book's Sell Sheet
In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book's sell sheet is an excellent tool to do this. The sell sheet is a perfect marketing tool for offline AND online marketing - because it's simple to understand, and gets directly to the point. So, here is a short discussion of five certain ways to make your sell sheet a very powerful marketing tool.
09/13/2018 11:14 AM
Back to School - Back to Business!
I don't know about you, but my social media feed has been filled with back to school photos from family and friends. My kids are older, and back to school has lost the fun it used to have, but I love seeing my friends reach the milestones I did!
08/23/2018 10:56 AM
Jump In! How Creating Content Is Like Swimming
I just dropped my daughter off for swim practice at 6:45am! She is starting high school and has never done competitive swimming before, but she signed up for the swim team in order to meet some people and get some great physical activity. Honestly, I am incredibly proud of her for doing this.
08/22/2018 02:46 PM
How to Sell More to the Clients You Already Have
Generating new leads is tough - you need to be out there hustling, networking, creating, and following up every day. There are amazing tools, such as lead magnets, that can work for you with minimal effort once created.
08/17/2018 12:06 PM
What Is an SSL Certificate and Why Is It Important for Your Business?
SSL stands for Secure Sockets Layer and is essential to the security of your website, as it allows a secure connection between your server and a browser. This connection permits the secure transmission of information, between your website and your client as an example.
08/01/2018 08:17 AM
How Do I Find Out Who My Customers Are?
No matter of how good your products or services might be, they won't appeal to everybody. If you try to get your messages to a wide untargeted audience, you'll spend money that you don't really need to spend, and you won't even get a lot back from it either.
07/30/2018 03:19 PM
Defining Your Market
Defining your target market is critical if you plan on any measure of success in your business. A solid foundation for your business requires that one of the first things - if not THE first thing you need to do is to - DEFINE YOUR TARGET MARKET!
07/29/2018 05:16 PM
How Can We Do Neuromarketing?
Neuromarketing techniques are based on scientific principles about how humans really think and decide, which involves brain processes that our conscious minds aren't aware of. When combined with sound experimental designs and procedures, these new techniques provide insights into consumer decisions and actions that are invisible to traditional market research methodologies.
07/25/2018 12:26 PM
Affiliate Marketing - Building Strong Relationships
The internet has no borders, affiliate marketing is a worldwide business. Anyone can enter the online industry, the only requirement is to have a good internet connection. An essential part of business success is having a strong network.
07/24/2018 11:56 AM
5 Important Questions to Ask Your Trade Show Organiser Before Exhibiting
Exhibiting at a trade show event involves a lot of planning, investment and efforts. To make the most of your exhibiting experience, it is necessary to ask for information about the trade show and cross-check the facts before your book the space. In this blog post, we've compiled a list of 5 important questions that you must ask your trade show organiser before exhibiting to get maximum ROI.
07/24/2018 09:09 AM
Create Your Own Olive Oil Line Through Private Labelling
As media spurs news about the so-called super food, more and more people are becoming aware of its capacity when it comes to cooking and health. Aside from the fact that it smells good and tastes delicious, olive oil has a lot of notable health benefits. For one thing, it has anti-inflammatory properties, prevents stroke, and is rich in antioxidants. It can even alleviate the onset of chronic diseases like cancer, diabetes and prevents heart failures.
07/22/2018 10:48 AM
Confused About Customer Segmentation? Read This
If you are anything like the rest of the world, then you know what it's like to be confronted with terminology for a specific field or industry and have absolutely no clue what is being said. On the whole, this doesn't seem so bad, but if you're in business, you can't simply walk away from industry jargon, especially when it is as important as customer segmentation.
07/22/2018 10:33 AM
Is Your Message Strong Enough?
If you believe that what you offer will help people, how can you keep it from them? Be heard above the din of many marketing messages with your strong message.
07/15/2018 10:42 AM
3 Reasons Why the Amish Were Right About Marketing
If I say the word "Amish" to you, what are the images that come to mind? Perhaps your mind goes to thoughts of horse-drawn carriages, a close-knit community that stays within itself, or no use of modern comforts like electricity or photography. Maybe you think of the clothes Amish people wear or the long hours that they spend working.
07/09/2018 08:09 AM
Eliminate the Ick From Networking
Networking doesn't have to be icky. Here's what to focus on when you attend an event or gathering.
07/06/2018 09:22 AM
Persuading With Emotion
The 7 Secrets Of Persuasion by James C. Crimmins, PhD. has it all. Well, almost all. Crimmins steps through all the rules, or "secrets," of persuading your target audience. It turns out the one big overarching secret is to use emotion, not facts. But what he doesn't quite do is step through the process of putting together your very own persuasive marketing message.
07/05/2018 03:01 PM
How an Outside Event Planner Can Save Your Business Money
When it's time to plan a marketing event for your business, which is the more cost-effective option; hiring an outside event manager or using your internal marketing team? Your first instinct might be to choose the internal marketing team. This article outlines why you may want to think again!
07/05/2018 03:00 PM
How to Qualify Leads at Your Events
A marketing event is an ideal way to interact one-on-one with current and potential customers. In a world saturated by digital, a marketing event creates a valuable personal relationship between your business and your ideal client. In this article, you will find a few tips on deciphering between the types of leads you acquire at your events.
07/05/2018 10:55 AM
Automate EVERYTHING Humanly Possible
Marketing Auotmation is the creme de la creme of everything we do in marketing. And if you don't learn automation, you will...
07/05/2018 10:51 AM
7 Small Business Marketing Trends You Need to Follow in 2018
The way marketing works are essentially changing day by day because of the absolute volume of people using the internet and the depends on new technologies as well. Keeping in mind, here I would like to share the 7 Marketing Trends You Need to Follow in 2018 for your small businesses.
06/27/2018 03:38 PM
Analytics Marketing - Monitoring Your Traffic and Keep Ahead Of The Competition
Are you confused on how Analytics work? With our expertise, we can easily offer you a number of helpful tips that can help you get on top of your game and understand exactly how the world of Analytics and traffic management works.
06/27/2018 03:31 PM
Marketing - 5 Ways to Lower Your Marketing Budget and Still Get Your Business Out There
It's a big wide world of marketing, and getting your business out there can prove to be difficult. With these top tips, you can get ahead of the competition.
06/27/2018 10:43 AM
The Number 1 Split Testing Mistake
This article will show the #1 mistake most marketers make when doing split testing. And also how to correct it.
06/21/2018 12:09 PM
The Philippines Is The Right Country To Outsource Your Company's Business Marketing Projects
High Overhead Costs? Are you paying high overhead costs to maintain an internet marketing group, i.e. salaries, OTs, benefits, perks?
06/21/2018 09:17 AM
7 Ways to Get Maximum Marketing Results at Any Time
There are no guarantees when it comes to marketing and advertising. However, here are seven ways you can maximize your budget when promoting your offers - during a recession or at the peak of our economy.
06/19/2018 11:46 AM
Analytics and Big Enterprises Success
What to do with ever-growing volumes of (particularly unstructured) data and the benefits of slice-and-dicing data to gain insight have been on the business radar for some time. What have differed in this time are the solutions that have been pitched to solve the problem. Ten years ago, business intelligence was the panacea to the data analytics debate.
06/19/2018 11:20 AM
How Start Ups Will Be Benefited From Data Analytics
In order to stay competitive in the dynamic business world, startups need to have an unconventional wisdom of marketing. Already struggling with a limited budget for marketing, startups must achieve a high consumer conversion rate. The key differentiator between two startups is pace. Things need to be done at a faster pace for startups to be competitive against large companies. And, in order to react to market conditions and changing consumer trends, startups today rely heavily on data analytics. The power of being able to gather, identify, understand and execute upon patterns of data is critical for long-term success of companies as well as for advancement of humanity. Any organization can leverage the exponential data growth but size is on the side of smaller businesses that are perfectly suited to act on data-derived insights with speed and efficiency, unlike large organizations that are often less nimble and hindered by clunky, legacy IT infrastructure. All that's required is somebody in the business that understands two key fundamentals: data analytics and data science.
06/13/2018 09:51 AM
Colouring Variants to Meet Diverse Market Needs
Colours and their various shades form an important aspect of domestic, commercial and industrial world. It is colours that enhance the aesthetic appeal of clothes, homes, food, offices, automobiles, cosmetics, waxes, paints, etc.
06/11/2018 12:31 PM
What You Need to Know About B2B Versus B2C Marketing
There many different types of businesses, some of them B2B and some of them B2C. B2B and B2C business are unique and face unique challenges. It is important to remember that one distinct difference between the two types of businesses is that one is looking for value (on a broad scale) while the other is looking for a human/emtotional connection.
06/06/2018 11:43 AM
Phantom Burglars Rob Me of Sleep
My alarm was set to go off at 4am this morning, yet I it was 3:08 am and I was wide awake. Why? My dog kept getting up, running to the living room and barking at the top of his canine lungs.
06/05/2018 03:11 PM
Trump's Sonic Boom Method to Attract Readers Who Never Read Your Email
President Trump is quite the character. No matter what your opinion of him is, you can't deny that the man is always saying shocking things. These startling ways of his are always getting him media attention.
06/05/2018 06:28 AM
Where Can High School Graduates Find A Marketing Internship?
One career path that is often overlooked is marketing. There are always lots of jobs in marketing. If the economy is slowing down, companies work to get more sales. When the economy is moving forward, companies are expanding and they need marketing, and it gets hard to find marketing experienced professionals when job markets are tight. A student that wants a job in marketing won't have to look far for an entry level marketing job. Companies are always hiring telemarketing - both, out bound and inbound telemarketers. Retailing companies always need help with their online marketing.
06/04/2018 10:03 AM
Writing to Sell in Eight Steps
This article discusses how to write an effective sales brochure, web page, sales letter, or presentation. A structure is provided to help the writer cover key elements of the sales document.
06/03/2018 06:02 PM
Marketing MiniSeries Part 3: How You Can Turn One Blog Post Into 11 Fresh Content Pieces
You know all that stuff you're supposed to be putting online to promote your business? It seems like a lot of work, doesn't it? Truth: it is!
05/30/2018 04:13 PM
Is Your Site GDPR Compliant?
Normally at the end of the month, we do a wrap up of the past few weeks of blogs, this month however we're changing it up a bit. The biggest news to hit online marketers in a LONG time is the General Data Protection Regulation (aka GDPR); in fact on May 25 (the deadline to be compliant) I was in the airport and miscellaneous strangers were wishing each other a happy GDPR day.


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