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MLM Survival Guide-Tips, Tricks & Traps Revealed
The purpose of this guide is to provide a step-by-step procedure for starting, operating and optimizing a MLM based business, and to do this without making serous mistakes along the way. There are volumes of books on this subject, so this guide will not attempt to "rehash" the "rose colored" views of these authors. Instead, this guide will show you a "lean, mean, cut-to-the-bone" quick and easy way to succeed in your business based upon the MLM MACHINE program. Also, you will be shown tips to use, tricks to be aware of, and traps to avoid.
Why Most People Fail In MLM
MLM is an explosive growth opportunity and it is here to stay. Like it or not! Let's review some MLM facts.
There appears to be thousands of MLM companies. Some of these MLM companies are well established multimillion dollar companies, while most of them are not. Many people have become wealthy in MLM, but some of the would be MLM'ers never make it! Therefore, before we go blindly into MLM, let's analyze why some of the would-be MLM'ers don't survive. Let's bread down the problem in three categories.
1. MLM'er can't EFFECTIVELY recruit new members. 2. MLM'er can't keep his program going. It runs out of gas and dies a natural death. 3. MLM Company has serious problems. I believe that sums it up. Either the MLM'er can't get his program started, can't keep it going, or the MLM company itself goes "belly up."
Why New MLM'er Can't Effectively Recruit New Members?
1. The MLM Paradox According to Webster, the word "paradox" means, "something with seemingly contradictory qualities or phases." In MLM, there is a paradox that causes major confusion that must be understood and dealt with. Here is the problem. MLM companies by law cannot aggressively "push" the MLM opportunity as the main reason for joining their program. They must emphasize their products and services and explain the MLM opportunity as only a nice extra benefit. If they don't, all kinds of local, state and federal government officials will attack them. Therefore, they must be extremely careful about what their literature, advertising and promotional material states, what they say in meetings, etc. That is why we normally don't mention the MLM company name when we use examples in these reports. We do this just to avoid this kind of problem.
All MLM'ers are aware of the MLM "paradox" problem. Look, everyone knows, including the MLM companies and all the distributors, that the real reason that most people get involved with MLM is for the opportunity! Yet, the MLM literature and the MLM distributor cannot tell you this directly without crossing over the fine line of being illegal. In other words, it is illegal to promote a MLM company if the sole purpose is to earn profits by signing up new distributors with no regard to the usefulness of the product or service.
Where does this leave the new MLM distributor? Well, no one is officially allowed to tell him how to go out and aggressively recruit new members! Instead, he is always taught how to "promote" the product and then "as an after thought" explain the opportunity! All up standing MLM companies will follow this procedure.
TIP: Keep your lead generating methods separate from your MLM promotions. In other words, it is perfectly legal to promote an opportunity any way you want to as long as you don't tie this directly with a MLM company.
That means that you can write your own advertisements, etc. and generate all kinds of leads. But when it comes time to discuss a particular MLM company, then us the official MLM literature, guidelines, etc. when presenting that particular company, products, and opportunities. In that way, you are making a clear distinction between "lead generating" and promoting a particular "MLM company opportunity."
Whey most people are first exposed to their first MLM opportunity, they are over powered by the complexity and newness of MLM concepts and terms. They are confused with all those new terms such as "Network, Downline, Upline, Organization, Levels, etc." Then there is the specific MLM plan that is being presented that is always anything but simple. There is too much to absorb quickly. Then there is much suspicion. Is this a pyramid scheme? Is it legal? They have probably never heard of the MLM company that adds to the problem. They find it hard to believe that they can really make the kind of money being discussed. They probably suspect the MLM distributor. And on and on. Right? So what happens? In most cases, nothing! They simply don't sign up.
I have noticed one thing about all these "good" advice sources. They never seem to ask me what my goals are.
What is it that I want? How in the world can someone give another person advice before he understands that the objectives are? What is it that you really want? When? How much can you afford to spend? How much risk are you willing to take? What MLM programs and products do you like? Before we even think about selecting a MLM company, let's review the real world about MLM companies and opportunities.
Most new MLM companies never make it through their 2nd year. This is because they are not properly financed, don't really have a good offering, or the federal (Fed's ) government shuts them down! The reason that the Fed's shut down some of these companies is that there is a lot of unscrupulous people in MLM, mailorder and in fact, all kinds of business.
MLM is no different from other companies that frankly have about the same survival length. New companies in any business, MLM or not, have a tough time getting through the first few years. The people that promote MLM companies never seem to get around to explaining the real facts to you. But you need to understand the dark side as well as the "rose colored glasses view." Sound scary? Well, it you were to invest $5,000 to $25,000 like some MLM companies would like you to do, yes it would be scary. The correct word is probably "foolish."
Now let's take these facts and see if there is really a low risk, high potential waiting for you.
So, back to the question, "How do You Select the Right MLM Company?" This is like asking, "What Stock should I buy?" Brokers, advisement firms, and the like will be quick to make their advice. Wouldn't they? And why not - they all earn a fat commission or other fees. do you think any of them really cares about you? And if they really believed in their own "advice", why don't they mortgage their homes and buy in themselves? The fact is,
"No one knows!" And that is true with MLM companies and buying stocks! A standard solution does exit however: diversify! Spread your investment around! Why put all your eggs into one basket?
1. Select your MLM programs from the "Highly Recommended" listing from reliable sources
2. Enroll into at least 2 or 3 MLM programs. There is no guarantee that any MLM program will survive, so let's not be naive about this. Safety is in numbers! They all won't go sour . . . at least at the same time. And in the mean time, you should be making money with the one or two companies that you're in.
3. Build your one core MLM company that is at least five years old and is the best one that you can find. Write for literature on our #1 ranking program. Consider our #2, #3, #4 and #5 "Highly Recommended" for diversification. Since some of these can be promoted easier and faster, you may want to vigorously promote these programs while you are building your slower, but stronger #1 program.
4. Get into MLM companies that you have total confidence in. There is nothing quite as frustrating as trying to promote a product or a company that you don't really believe in. Stick with the winners with a few years of success behind them!
5. Make sure that the MLM company(s) that you select have inexpensive literature that you can send by mail in a cost effective manner. This just makes good mailorder sense!
TRAP: Don't be a "MLM junkie" without a plan. Human nature is to entice you into many different exciting " ground floor" MLM opportunities. These can be fine, but you will lose your shirt if you don't have a coherent plan that makes sense. work this program and its offering to the fullest before you take off in other directions.
Here are a few problems some new MLMers have:
1. No Upline Support Once a person joins a new MLM program, he is vulnerable and needs a lot of help from something or someone. In many cases, his upline is not actively helping him for whatever reason. This happens a lot when the upline person is simply sponsoring as many people as he can with no regard to what happens to them after they get sponsored. In most standard MLM programs, it is important that the new person gets immediate assistance from a local person, meetings or what have you. Otherwise his chances for survival are slim to none.
2. New MLM'er Can't Sell
This is probably the major reason most people don't make it MLM. By using standard MLM techniques, you have "just got to" sell and learn how to speak at opportunity meetings and the like.
3. MLM'er Cannot Generate Good Leads Next to the selling problem, this has to be the next biggest reason most people fail in MLM. Let me paint you a picture of what normally happens. The new person has just signed up in an exciting MLM program. He is taught by the manuals, meetings and so forth, how he should "share" his product with his friends, neighbors and relatives. Normally, he is not comfortable with this, and if he is typical, he will have many sleepless, tossing and turning nights! He just doesn't want to "impose" on his friends! He would feel a lot more comfortable just presenting his opportunity to strangers. But to whom? Unless his upline sponsor can get to him immediately, this guy is sure to be a fatality!
4. There Is No True Duplicative System
If the MLM company must be promoted through expensive methods, this is not feasible. Also, if you must learn how to sell, or to speak and conduct an opportunity meeting - friend, this is just not duplicative. It just isn't! Only a few people can do this. Here again, is a very important reason a lot of would be MLM'ers die on the vine.
TRICK: Follow up with your first level of people. You can do this by letter or phone. If you have signed up someone that is not active, replace him with someone new, but keep all your first level people active.
5. MLM'er Sells By Mail Using Standard MLM Techniques
Traditional way to promote MLM is to sit down fact to face, spend all spare time to call around and travel around to get prospects. A lot of people already have full time job, it is hard to find extra time to travel and make phone calls. MLM'er Can't Keep His Program Going Strong
6. MLM'er Not "Sure" About His MLM Company Or Service
Often a person will "sign up" in a MLM program in a "fit of excitement." After the dust clears, he comes down to earth and reality slowly sets in. He then starts having doubts about the company, the product or service and his own ability to promote it. If he has enrolled in a program that is not well established, he may have some well founded fears. If the company is not at least two years old, things can get very shaky very quickly.
The slightest amount of financial problems or bad press can crater this company over night. Therefore, it is of utmost importance for the new MLM'er to align himself with a solid company with unquestionable products and services!
TIP: Pick an established, financially sound MLM company that is at least two years old with unquestionable products or services. That way, you can feel good about the company and products that you are promoting. There is nothing quite like being able to "tell the complete truth" to your prospective customers.
TRICK: Don't select a MLM just because you are "in love" with the product. Put your emphasis on the business, the money making potential.
7. New MLM'er Doesn't Stick With It Long Enough
TIP: Starting any company takes time, and this is true with MLM as well. By the time you study the program, write and receive literature: study this and sign up; get the literature; etc. - it takes time! And then you have to generate your leads and so on. Also, there is a lead time before you get your first check. And then your organization has to take time to grow. And on and on. The point is, it will take several months before you can expect much of anything to start to happen. You should set in your mind that you are going to stick with this for at least one year! That just makes good business sense.
TRICK: Use some other promotions to earn money during the interim time. That way, you are earning extra profits and generating a lot of surplus leads to help your downline.
TRAP: Don't spend all your initial promotional money on one thing and all at once. Do a little testing. Spread it out and find out what works best for you. If you "blow it" all in one big shot, and it doesn't work, then what?
MLM COMPANY IN SERIOUS TROUBLE
Your MLM Company Gets into Serious Trouble
Here is something that can happen, so you had better be prepared for it. As I have mentioned before, there are some excellent MLM companies, and some not so good. But any company can get into serious trouble, and a lot of MLM companies certainly do. they can get into financial problems, or get bad "press," management problems, etc. Anything can happen, and if you are one of the unlucky ones to be promoting this company, you could quickly become another MLM fatality. Particularly if you are promoting only this one MLM company.
TIP: Diversify. Look, we both know that MLM offers many wonderful opportunities. We also know that this is a volatile industry. That doesn't mean we should not participate. If you had to invest several thousand dollars in one MLM company, then I would be worried. But that is not the case here. You can partake in several MLM companies for less than $200 a month, and still enjoy the benefits. Can't you? Let's face it. Although the companies that are listed "Highly Recommended" in the our site are excellent, solid companies, they may not be perfect. In fact, some may go "belly up." But not all at once! Worst case, you will be in a MLM company at least a few months or years before they get into trouble. Now tell me you won't have made a profit even with that company!
TRICK: Sponsor your first level quickly. That way, your income will more than cover your costs. With the Internet's help, this can be done with just a little extra effort. Then show your first level how to do the same. That way, you earn profits quickly and stay ahead of the game.
TRAP: Don't be a MLM "junkie" without a plan. diversifying with a good coherent plan is one thing, but just buying into a lot of MLM companies is a "no-no." But yet, did you know that there are many people that buy into dozens of MLM programs without promoting any of them?
* MORE How To Build A Secure Income
TIP: When you can afford it, buy into more MLM programs. Re-invest some of your profits and round out your MLM companies to at least three. Start promoting MLM programs so you can recruit members into your new MLM programs. When you do this, you will generate surplus leads for your original MLM programs. At this point, you can either feed these leads to your existing downline, or start to build a second organization.
TRICK: Consider forming a co-op advertising group made up of your downline. You can advertise locally or nationally. You simply put the advertising package together, and your downline pays you so much for a block of this advertising. That way, they get tons of leads, and your downline builds automatically.
TRAP: Don't forget the method that you used to succeed. After you become successful, you will want to work closer with the individual MLM companies that you are promoting. All these companies have "grand" ways that they want you to use and teach. Beware! Stick to the system that worked for you.
With Internet's help, you can do a lot of research before you jump to anynetwork marketing company. Plus, you can use Internet to recruit new prospects at low cost with search engine's help.
How To Buy MLM Leads
You may wish to buy MLM leads from a reputable source when your business had out grown the standard friends and family network. There are hundreds of companies that want you to buy MLM leads from them.
Why 95% of MLM or Network Marketing People Fail with Their Home Based Business
Every MLM or network marketing operation offers the same promises for their home based business of being easy to operate, no real skills required, huge earnings potential, retire on a rising passive income in as little as 5 years and have a greater quality of life with more time available for your family by having a home based business. Do the promises live up to the expectations? Yes but for only 5% of the candidates - 95% normally fail - WHY IS THIS? Here we debate some of the controversial reasons for this phenomenon.
Ethical MLM, Network Marketing Work From Home Business Opportunity
What do you do to find an honest, ethical and "real" home based business with an affordable startup cost and a realistic chance of success?I figured that if I had this problem, then there must be millions of other people out there who were in the same situation. In order to satisfy that demand, Russell Gain formed the complete 60 minute money home franchise system that I am part of today.
Building Large Volume of Potentiel Customers is Critical
How many opportunities to expose people to your business do you miss everyday? Do the people you come in contact with regularly or randomly in your daily routine know about your business? If not, you're missing MANY golden opportunities to "fill your pipeline".Every successful business is familiar with the concept of "filling the pipeline".
MLM Lead Generation
In Multi-level marketing (MLM), or network marketing, the business owner recruits other independent distributors into his or her network. These prospects are known as MLM leads because they have shown some interest in the business opportunity.
Opt-In MLM Leads Are Good Prospects To Grow Your Business
Opt-in MLM leads are one of the best ways to attract new customers or sign up new members in your multi-level marketing plan. What are opt-in leads, you ask? That is a lead that had to fill out a questionnaire over the Internet and respond to an e-mail so that the lead generating company could email them for confirmation.
Is Email Marketing Still An Effective Option For Network Marketing?
With email filters, blockers, and simply tons of unsolicited email, is email marketing still a viable option to build and grow your network marketing business? The answer to this question, in my opinion is "Yes, but."Let's deal with the "Yes" first, then we'll deal with the "But.
To Be Successful in Network Marketing Requires One Thing, Success in Life!
Most people want to be successful in life. There are goals set and then the hard work begins to reach those goals.
I Was Loosing a Lot of Money with MLM... What I Changed to Keep that Money in My Pocket!
Hello everyone,I've been around in network marketing for a few years now? I was always trying to figure out new ways to keep money into my pockets using the Internet. Yes that's right, KEEP money? The reason why I'm saying this is because I did make my share of money in the MLM industry, but I did lost a bit too.
Network Marketing, Multi Million Dollar Business or Just a Spam?
Network marketing or sometimes known as Multi Level Marketing (MLM) is actually a good business. The market for this business is so big and the prospect is good.
MLM Network Marketing - Why Failure Rate Is so High?
In recent years people are increasingly looking for extra source of income. They are prepared to utilize their spare hours and work at home to pursue their cherished dream of financial freedom.
MLM Survival Guide-Tips, Tricks & Traps Revealed
The purpose of this guide is to provide a step-by-step procedure for starting, operating and optimizing a MLM based business, and to do this without making serous mistakes along the way. There are volumes of books on this subject, so this guide will not attempt to "rehash" the "rose colored" views of these authors.
The Power of the A-Z Presentation
When someone asked me, 'John, what is the #1 reason why people fail in their own Network Marketing business?', I said with 110% confidence, "It is because they customize their presentations to each person assuming what their prospect will find exciting." This mindset will definitely set you up for failure!Let me repeat myself?the decision to customize your presentation for each individual prospect will demolish your possibility of creating the results that you desire through your business.
5 Tips to Prepare Your Home Party Hostess
One of the most important things to remember to have a successful home party is to make sure your Hostess is prepared. Well preparedness of your hostess is essential in having your home party run smoothly.
Is Network Marketing the Right Business for You?
I have often wondered why people get involved in Network Marketing businesses only to jump from one business to another. For most people, the reason for having his or her own business is to allow themselves more flexibility to do the things that owning a business permits.
Ten Tips for Success in MLM, Network Marketing
MLM, Network marketing is the ordinary person's best opportunity to make extraordinary income. Well known author, Robert Kiyosaki, says that most ethical MLM, network marketing businesses are like business schools.
The Why Factor In Network Marketing Success
In the popular Reality TV show, "Fear Factor", contestants recruited from across the USA compete in both physically and mentally challenging stunts for the grand prize of $50,000. These brave hearts dive through underwater mazes, jump from helicopters, and eat the most disgusting dishes served up with maggots, rotting cheese, pig's eyes and such.
Network Marketing and Other Business Models
Before we move on to the definition of network marketing we must understand what are the ways one can make money. There are only three traditional ways you can make money.
Tips For Finding A Work At Home MLM Business Opportunity
If you wish to start a work at home MLM business opportunity, you might consider starting out on a part time basis. The jump into self-employment can be tricky, especially if you have been working at the same job for a number of years.
Downline Swaps and Guaranteed Downline
If you have ever had a hard time getting a downline for your business I suggest you try a downline swap or a guaranteed downline. There is so many business on the internet today and downlines are very hard to get for someone new in the business.
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