|Small Business Information|
Starting Your Small Business
Where do you find more customers?
How do you compete with bigger businesses?
Answer. Build loyalty and rewards.
You may not have the money tospend on advertising like your competitors do but youdon't need it. What you need is added exposure,added exposure that costs little or none.
One of the best ways is referrals. Getting referrals from yourcustomers reinforces new customers that theyshould choose you because they can trust you and they willbe satisfied. A good way to track your referrals is to build a list and rank it. You can develop a database of your most loyal customers and the products they buy. How many are repeat customers? How many times per month/year are they repeat customers. Assemble this information and rank it to ensure you are spending your time wisely with your best customers.
Join local events. Get involved in your community.Being involved in one event may spell the differencebetween increased cash flow or stagnation.
You must remember that you are one of many businesses thatthe customer can chose. You must give them anincentive. Once you give them an incentive, rewardthem and reinforce that they have made the rightdecision. Actively pursing them to give you leads ofother people with the same problem or people thatmay be in their industry and simply contacting themwill be a great start! Until next month.
Mr. Des Marais has operated small businesses for over 20 years. He has been a consultant and held positions in some of the fastest growing companies in Canada. He has held past management positions in retail, tourism, hospitality and sales for a variety of companies. He has increased sales by 200% in 2 months for an herbal doctor; increased sales by 30% in 4 months for a major Canadian Big Box Retailer and helped several entrepreneurs develop and sell their business. His expertise is in the area of growth and business development. He has also been involved in developing business chapters in cities across Western Canada. In terms of charities he has been involved with several groups including Habitat for Humanity, United Way and local city soup kitchens. In terms of Business Development and mentoring Mr. Des Marais has volunteered with S.E.E.D.S mentorship review committee, ACE, YEA and university alumni and speaking events. He has given presentations at the University of Victoria and Simon Fraser University.
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Pressure Washing at Golf Courses
There are many potential niches for pressure washing companies that often go unchecked. Some are quite lucrative and are worth investigation if you own a pressure washing business.
7 Cash Flow Secrets Your Accountant Never Told You
Looking for ways to boost your cash flow? As a small business consultant, I make these recommendations to my cash strapped small business clients:1. Shoeboxes are for shoes, not business records.
Comparing Boston Area for a mobile car wash business
The Boston suburbs seem to be rich with possible locations to wash cars and a mobile car wash would be well served in that market. The customers have good jobs, high paying salaries and indeed demand such personal car washing services.
How to Prepare for Your Start-Up Venture!
When you awoke this morning, you found yourself buzzing with a fantastic idea for starting a new business and you hadn't a doubt in your mind that you could turn it into a huge success. But now what? All those great ideas floating around in your head and you're excited about making them happen, but at the moment you don't know where to begin.
Explode Your Consulting Income
Here are just a few ways to increase and diversify your income from your consulting business.1.
Using Business Broker In the Franchising Industry for Franchise Sales
Franchising companies often use Business Broker to help attain sales goals. Here is an interesting fact.
Keeping your Business Alive
As long as you eat and breathe you will stay alive. But is that really living? In a crisis that may be enough.
How to Curb Antique Shop Theft Inexpensively
If you have ever had your antique shop or mall ripped off, you understand that it's very hard to detect. There are simply so many items to keep track of, and an item can be missing literally for months and you may not realize it.
Look Like Sizzle, Be The Steak
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service.
Not Listening Can Hurt Your Small Business
Most small business owners seek advisors who can help them improve their businesses. They want advice from those who have the experience and really know what they're talking about.
City Wide Garage Sales: Hidden Riches!
Most of us remember going to at least one garage sale in our lives. It may have been called a yard sale, garage sale or flea market.
Implementing an Internship Program
CONSIDERING COMPANY NEEDS: In identifying your needs for the internship, you need to examine the chief responsibilities of the position. And the broader they are, the more flexibility you will be giving yourself and the intern.
FTC Report on Franchise Rule Making; What Purpose?
The Federal Trade Commission out of the blue decide in November of 2004 that they wanted to revamp the franchise and business opportunity rule; specifically addressing franchising. Now then, why now? To prove to the masses that the Federal Trade Commission is in control? After all it is nearly 10 years after the Federal Trade Commission considered revising the rule, before this report has surfaced again.
How to Remove Stress from Owning a Business... Forever!
I meet and talk to hundreds and hundreds of business owners every year and do you know what I've discovered? Virtually all of them are regularly suffering from stress.It dawned on me while running a seminar one day.
Small Business Security No Passing Fad
How careful are you with the data you collect from your customers? How about the handling of money in your business. And passwords? What controls have you put in place to protect computer data?We don't often think about the security of our businesses, but we should.
How to Handle Rejection When You Start an Office Cleaning Business
"If at first you don't succeed, then skydiving definitely isn't for you."Thank goodness starting an office cleaning business isn't anything like skydiving! If you fall flat on your face, there's no chance that it's going to hurt that bad.
Secrets to Washing Fleets of Trucks from a Nationwide Fleet Washing Service
Washing the exterior of a truck. Sounds easy right? Well, it's not really.
Bogus Investor and Consumer Complaints and Consumer Misrepresentation
Like most regulatory bodies in the United States, the Federal Trade Commission gets investor and consumer complaints. But how much of these are actually real? These agencies then act on such complaints and increase regulations.
Creating a Power Plan
Part of the power plan is making sure you have all the necessary contact information within a company. It is one thing to have the CEO's information, as he is the decision-maker, but it is quite another to have the information on others that you may be working with directly.
Breaking The Chains!
Everyday, customers and business owners are bombarded with billboards, logos, print and electronic ads from huge corporations. With annual ad budgets that are more than our businesses' SALES in an entire year, our small independent businesses are getting squeezed out of consumers minds (and wallets) more and more each year.
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