How Lanyards Are Used in Business and Industry
By Phyllis Chapman
Lanyards have become extremely common nowadays. It is very normal to see ID badges dangling from a person’s neck on a short cord, and on the cord or small rope itself, is printed the name of a company, or a school or an event on it. All these prove the popularity of lanyards in business and industry.
You may well ask why is that? This is because there are several uses that lanyards have found in business and industry.
PUBLICITY AHOY: The most important aspect of lanyards is the promotion aspect. A promotional lanyard is used to deliver a message to the customer. A lanyard that has been custom printed to ensure your company's logo and message are visible to current or potential customers.
These lanyards can give your company a marketing edge, especially as the promotion is free, a lot of good will is generated and at the same time a lot of awareness is being added about your product or company. And all these at minimal costs.
It is very cost effective to buy 500 pieces of lanyard, with your company's name or event printed on it, for as little as $110.00. It can also be as fancy as you'd like it to be. Apart from that lanyards are eye-catching and display your message and they are definitely useful.
Lanyards are ideal for use as a medium for advertising because it is easy to custom-print the name of the company and its logo on the badge of the lanyard. Usually it is found that lanyards made of cotton and nylon can be used conveniently for screen printing the name and logo of an organization.
When using the lanyards in promotional campaigns, they can be fitted with different attachments and accessories including key rings, crocodile clips, snap hooks, mobile phone and bottle openers.
Businesses can use lanyards in corporate events and activities, such as seminars, conferences and conventions. Instead of bring disposed of before the event is even over, lanyards are particularly sought after, and kept for use after the event, as a neck strap for a id tag, or security pass holder. So, the lanyards are actually much sought of items, and serve their promotional purpose very well.
Lanyards, which are custom printed, have found to be popular at events like fundraisers and tradeshows. Increasingly businesses are using lanyards as a way to publicize their name, message or logo by designing customized lanyards. These serve the purpose effectively as they are popular giveaways as items of promotions at trade shows and fairs.
Printed lanyards sometimes serve the purpose of a personalized lanyard when your name and identification is displayed on it at a public event. Business also takes care with their personalized lanyards by specifying the design and color scheme.
With the continuing popularity of mobile phones, lanyards, which can hold a mobile phone around the user’s neck, are particularly relevant to the youth/teen market, with companies often targeting those markets using lanyards as a promotional giveaway at events.
BE SECURE: Lanyards are extremely useful in business for security identification. Major security concerns have dictated the use of lanyards and id holders for the display of ID cards from schools to fortune 500 companies Lanyards are used for visitors’ ID’s, employee ID’s and student ID’s.
They can also be used by the company for id badges for security entrance and employee identification. ID neck lanyards are still increasing in popularity and have become an essential security component of many businesses, schools, medical centers, government agencies, entertainment companies and more for displaying personal identification. Their value cannot be undermined.
As you can see, the innocuous lanyard has a high vale as a promotional and advertising aid for businesses and industries. So make most of it and get the maximum mileage out of your lanyard for your business.