Branding Information


Personal Branding: Characteristics of a Strong Personal Brand


How many times have you been at a networking function and been lost for words when asked "what do you do"?We all have. But do you see this as a threat or an opportunity?Developing a Personal Branding Statement or PBS can be a powerful way to help market yourself to prospects, clients or potential employers.

Business Branding - How Character Affects Customers and Your Business Image


The public buys far more than just your products, services and so-called image promotions. Whenever they interact with anyone or anything associated with your business, they are automatically branded emotionally, good or bad, by the totality of your business character.

Jan Verhoeff: Brand Your Market


Marketing potential of any product is based on recognition and quality. Name based recognition happens with a variety of products.

Putting You and Your Company in Position to Own Your Market


Americans have always liked their coffee hot. But then Starbucksmade hot coffee desirable, in demand, and extraordinarilyprofitable.

Brand to Sell Well


Branding is an application of appropriate marketing techniques in the right proportion to a product. Brand management is to manage the forces in a market suitably to win favors for the product.

Your Brand is Your Promise! (So What Are You Promising?)


When people mention the word "brand" they usually mean a well known, well defined company. That's why consumers frequently mention names such as Target, Rolex, Apple, BMW and others who have done an excellent job in crafting an image and sticking with it.

Create a Niche: Stoke Your Market With Affiliate Branding


Propose success, demand performance, and brand your market with appeal. In a world of costly business start-ups, expensive design tools, and rugged competition you can still beat the system.

New Uniforms Could be the Gold Charm for the Golden Arches


New designer uniforms could be the gold charm McDonald's needs to connect their new hip marketing campaign to their fast-food restaurants. This possible gold charm for the fast-food chain has the ability to let the actual fast-food restaurants reflect the image they are portraying in their advertisement campaign.

Branding Yourself To Increased Profitability


Successful Realtors know the importance of branding their identities into the consciousness of the communities in which they live, like the big boys; Pepsi, McDonald's, Burger King, and other companies we know and have come to trust.Why is branding important? Think about it! When you want a soda do you buy an unknown off-brand just because it's cheap?Or, do you reach for a Coke? I'm a Pepsi guy myself, but you get my drift!And why do you do that? Because there's comfort in familiarity and you know what you're getting when you buy it.

Im Just Starting, Why Do I Need a Logo Design?


Businesses eager to open often give little thought to their identity.With so much to get done, designing an appropriate logo hardly seemslike a top priority.

All About Branding


In this article i will explain how you can make your brand an succes.Corporate branding.

Power Your Word for Profit


Discovering and owning a powerful word that reflects you and your business is the true key of successful branding.Some organisations invest fortunes in this endeavour but there's nothing stopping any of us from doing the same at a fraction of the cost.

Corporate Branding - Dont Forget Your CDs!


Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years.

How A Crazy Branding Stunt Can Bring Results For Years


As a beginner, you would be forgiven for thinking that marketing is simply advertising your product or service, how wrong you are.Marketing is the art of allowing people to know that your business exists.

Your Business Logo and Color Scheme


My business logo and color scheme started one lovely spring day in my office, after two years of working with words and images. I purchased some rubber stamps and played with them.


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