Branding Information


Tips for Creating Brilliant Business Names


Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was christened "Premier Coffees".

What About Me? What You Need To Know About Me-Marketing


What about me? Are you asking yourself this question? If not you should be. Don't wait until you are in crisis mode when you are losing your job or your business before you think "what about me?"Here are a few points to consider.

The Importance of Branding - Can It Really Make a Difference?


As consumers, we don't really think about the importance of branding. We just seem to go with the flow of brand names that have become synonymous with our daily living.

Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2)


Make A Bold Promise Then Back It Up With An Awesome GuaranteeWe finished the last article with a mnemonic..

Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)


Make A Bold Promise Then Back It Up With An Awesome GuaranteeOnce you know what problem you, your service or your business can solve or what genuine benefit you can deliver then guarantee it!A bold promise backed up with an awesome guarantee:* Enables You To Significantly Raise Your Price* Gives You A Genuine Differentiator* Increases Sales and Commitment* Demonstrates Rock-Solid Certainty In Your Abilities - People Find This Confidence Very AttractiveIf you don't currently guarantee what you do then I bet it's down to one of these three things..

Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused


Yes, yes, we've heard it all before..

Intelligent Design comes from Brand & Account Planners


I've been reminded recently, rather forcefully, that not all reality hackers are anti-neoconservatives. Bush endorses teaching 'intelligent design'.

Logo Design Tips


Logos can be described as visual icons that provide a unique identification element to a business or product. Logos provide quick visual recognition of a Company which in-turn builds branding.

Top Eight Mistakes to Avoid When Naming Your Business


Naming a business is like laying the cornerstone of a building. Once it's in place, the entire foundation and structure is aligned to that original stone.

Branding: All My Exs Live In...


...my senses. I know, you were thinking 'Texas'.

Branding Article: Pepsis Missed Brand Opportunity


I love Pepsi. It's that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it's not Coke.

Branding 101: Why Its Critical to Business Success and How to Do It Right


What's Your Brand?A brand is a product/company personality that helps distinguish it from the competition. It evolves out of the product essence.

How a Great Tagline can Help your Business


"Just do it." "We try harder.

Articles: The Perfect Branding Tool


If you own a web-based business, you're probably aware of the need for things like link exchanges, lead-purchasing, SEO copy, banner ads and all of the "traditional" ways to get exposure on the World Wide Web.But did you know that article marketing is by far the best way to build your brand while at the same time increasing your exposure?Web articles.

Branding: You are the Brand


What's in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Steven Spielberg, Dell and GM. Did you notice that brands can be things, replicas of people and actual people? Brands are the public perception of a thing or person.


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