Effective Email Marketing


I've been sending out email camapigns for clients for over 6 years, and in that time I've seen variations in clickthrough ranging from 3% to 84%!

Some of this is due to the product, or the professionalism of the website, but a great part of it is down to the message that is sent.

So how can you maximise the chances of getting adecent response from your first email campaign?

Follow these simple rules and your email camapaign should be successful right from the beginning.

1) Know What you WantBefore you sit down and write your email, think about what you wan tot achieve from it. more visitors to your website? More sales for a hard to sell product? More signups to your newsletter? Or something completely different? Whatever the aim, keep it in mind while writing your email

2) Spell It Write!!There's nothing worse than receiving a marketing email with poor spelling and grammar. If you can't spell and your email doesn't sound right, how can you expect people to buy from you? A marketing writer such as Angela Sherman of Content Creation can help you with this.

3) Not Too LongKeep paragraphs short and punchy - you have very little time to grab people's attetion, and text on a screen is notoriously difficult to read once a paragraph hits more than 4 lines. Stick to simple words, short phrases and paragraphs consisting of just 1-3 short sentences.

4) DON'T SHOUT!USING ALL CAPITALS IS DIFFICULT TO READ AND LOOKS AS IF YOU ARE SHOUTING. DON'T DO IT!

Occasional use of capital letters to emphasise a word is ok, but be aware that some spam filters delete email messages with words all in capitals.

5) Call To ActionThe first two sentences of your email should identify a possible problem the recipient may have, tell them who you are, and what you want them to do.

So sentences such as: "Fed up with not appearing in search engine listings? NikkiPilkington.com offer guaranteed top listings in most major search engines. Click here for your free report" get the message across quickly and easily. Then you can use the rest of the email to expand on your products and services.

6) Conclude & PSIf you have a fairly long email, don't forget to repeat the call to action at the end, and in a PS to remind the reader once again what they should do.

7) Sense of UrgencyCreate a sense of urgency by using phrases such as 'First 50 to apply' or 'Only valid until' - fear of missing out on something always generates a good click through - guaranteed


More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Email Marketing Information:

Related Articles

Autoresponder Services that Boost Your Business
In the world of ecommerce, millions of sites are fiercely competing with each other to gain new clients. For any ecommerce site to succeed, it must capture the interest and the trust of its visitors.
Grab Those Emails! - 11 Key Ways to Get Your Visitors to Hand Over Their Email Address
If you are trying to get an opt-in email list going for you website, you might be wondering where to start. The most important rule to understand is that you must persuade your website visitors to let you have their, oftentimes guarded and protected, email addresses.
EMail Newsletter Marketing Essentials
If Gutenberg were alive today he would be in publishing heaven! Forget the printing press, the web has fast-forwarded self-publishing in ways that are evolving so rapidly it's becoming difficult to integrate technology and process to leverage the opportunities. Any company, regardless of their size and marketing resources should be publishing an opt-in e-mail newsletter - it's a very low cost way to build community with customers, keep suppliers/partners/other informed and generate new business.
Email Hosting - Learn How To Use eMail To Grow Your Business
Email is a wonderful thing. It costs next to nothing and can be sent almost anywhere in the world in a few minutes.
Keep Your Work From Home Newsletter From Being A Spam Filter Casualty
It's hard to get your email through to clients, friends and family with all the Spam Filtering going on these days. If you are a Home Based Business owner that sends out a newsletter regularly you'll want to keep the following tips in mind to make certain your Work At Home Newsletter is getting through all the Spam Filters.
Dont Be Viewed as Rude!
All too often otherwise nice folks come off as terse or plain old rude when it comes to their e-mail habits. They don't intentionally set out to be viewed as rude, well I guess some do, but for the most part I prefer to believe the majority do not.
Just Because You Can...
Just because you can communicate with hundreds of people virtually via email, doesn't mean you should. The phone still exists because it's a valuable tool -- especially for small business owners.
Add Email To Your Marketing Mix
If you are serious about adding email to your marketing mix, you should take email seriously enough to develop a plan for it. Too many organizations launch a half-baked email program and then are disappointed when it doesn't live up to expectations.
A Guide To Using an Automatic Responder
It's unbelievable..
10 Essential Steps to Developing a Successful E-Mail Marketing Campaign
Developing and executing a successful e-mail marketing campaign is becoming more challenging. The SPAM problem isn't improving and laws are tightening their grip on e-mail marketing.
How to Develop the Email Marketing Mindset and Earn Thousands Every Month with Your Lists
Any business today, be it online or off needs a solid foundation, without one a business will topple.Think of your business as a skyscraper, each level or floor is a different function within your business.
Effective Email Marketing
I've been sending out email camapigns for clients for over 6 years, and in that time I've seen variations in clickthrough ranging from 3% to 84%!Some of this is due to the product, or the professionalism of the website, but a great part of it is down to the message that is sent.So how can you maximise the chances of getting adecent response from your first email campaign?Follow these simple rules and your email camapaign should be successful right from the beginning.
Seven Tips To A Perfect Email Ads
Everyone at some point in their Internet experience hasreceived an email ad that was simply to difficult to reador it's text was so badly broken up that it was impossibleto understand.Most of the time when I receive an email of this kind (andit's far to often) I do what everyone else does, I simplyhit the delete and move on to the next email.
Lost: 200 emails gone missing. Last seen on the 25.10.2003
Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".
Why You Need a Newsletter
If you're a small business owner you definitely need promotion. And, if you're a freelancer-you ARE the product-so you'll ultimately need self-promotion.
Choose Your Email Marketing Software Wisely
Successful online business can't be led without email marketing. Many people know that it is very important to have a web site but having a web site is only one step in creating successful online presence.
Five of the Most Powerful Elements In Opt-in Marketing
Lack of trust is the biggest problem marketershave on the internet, or better yet, the biggestopportunity.The power in this lies in the fact that affiliateprograms have given us easy access to a hugevariety of products and services that we canpresent to potential buyers, opening up an endlessnumber of possibilities.
What is Email Marketing?
There are many avenues available for marketing online products. Radios, TV advertisements, newspaper and magazine advertisements, and that big sign on the highway are examples of the traditional marketing approach.
12 Tips For Writing Winning E-mail
Learning to write more effective e-mail is a valuable skill when you are trying to build an online business. Here are a few tips to get you started.
Turn Your Old Articles Into Profitable E-mail Courses
If you've written numerous articles, you can use them to further promote yourself and your business, e-zine or web site.You can re-use your old articles by transforming them into another form of promotional tool.