Is a Blog Right For Your Business?

Lemmings are cute, but dumb. If you tell them to jump off a cliff, they will. Just like the people who start blogs because everyone is doing it. Guess what happens after a little while? The blogs die.

In managing a list of many Web sites, most of which are blogs, I deleted countless sites from the list because the sites and blogs no longer existed. The people ran out of steam or had no reason to start them in the first place.

How do you know when a blog is right for your business? Learn why people start blogs, how they find their niche and how blogging tools can be used for more than blogs.

Some people like to read blogs, others like to read newsletters, still others like to rely on feeds and some read a few or all of them. No matter the method the information is distributed, each medium has one thing in common: content. Having a blog connects your newsletter and your business with all of these readers and delivers important content in a particular style.

I've been blogging since June 2000. If you review my early blog entries in meryl's notes, you'll notice they're more personal. When blogs first hit the scene in the late '90s, they were personal diaries and journals. Like the blog business, my blog has transformed from personal to business speak, although I still add personal notes here and there.

A few bloggers tend to talk about their work, their products and their little world. That might work for celebrities where fans want to know everything about them, but it doesn't work for the average business person. Other business people want information on how to succeed and when a blog spends time hawking products offering information of no value, few people will return. The people whose products sell well are the ones who provide valuable information. Readers already know what kind of information they're getting, so they trust that when they buy something, it will be of the same or better quality. This value must be reflected in their blog. It's much like people who only sign up for a newsletter after first seeing an example.

No one wants to be a lemming (I would hope). How do you decide whether or not to set up a blog? The answer isn't black or white (what did you expect?). Ask these questions:

  • Can you regularly update it - at least five times a week?
  • Do you have something to say other than just linking to others?
  • Do you read other blogs or feeds?
  • Can you provide information of value to others not just to yourself?
  • How large is your newsletter subscriber list?
  • How many unique visitors do you get on an average day, week or month?

The big decider is whether or not you can write in the blog almost daily. The people behind the high traffic blogs post multiple times a day. Though resourceful, merely linking to other sites doesn't give visitors much reason to make the effort to come to yours. Reading other blogs or feeds is a great way to learn how to carry a discussion. Find other blogs covering topics similar to yours and check them out. Disagree with their opinions? Write about it and explain your reasons. Cross-blog discussions are common, and that's where trackback comes in handy.

Trackback is a blog feature. If you decide to comment on another blog posting in your blog instead of in that blog's comments page, then you link to the conversation through the trackback link. Trackback is similar to the permalink, the permanent URL for the blog entry, but it has a different URL for copying and pasting in your blog's trackback box.

Aside from the technical aspects of operating a blog on a daily basis, subscriber list size and Web site traffic are good indicators of what kind of reaction you'll get when opening a blog. Starting from scratch with little traffic means you have a long road ahead and lots of work to do. There is no magic formula anyone can sell you for $97 to make your blog an overnight success. But with some perseverance and ingenuity, your blog can engage many prospects and clients.

Considering there are numerous blogs out there, pick a niche topic when starting a blog for a better shot at attracting and keeping an audience. meryl's notes focuses on three areas: webby, geeky and wordy. In reality, this is too much. What I need to do for my readers is create three separate blog entry points, so those interested in writing, newsletters and Internet marketing get nothing but the wordy entries. Those interested in Web design get the webby stuff and the technophiles receive the geeky content.

I also manage a personal blog separate from meryl's notes. It's about cochlear implants and deafness. This could fall under the geeky category, but it's a personal blog and doesn't belong in meryl's notes. This blog is written for a different audience.

The blogging tools for both of my blogs come with syndication capabilities so those using feed readers or aggregators can read the content through the software. When sending a new issue of a newsletter, comment on it or link to it in the blog, that way the blog and feed readers will get the goods, so all three bases are covered.

Blogging tools aren't just for, well, blogging. Such tools are an excellent way to help you update your Web site more often than you otherwise would. I use it to manage the list of tableless Web sites. Using blogging tools is much easier than the way I managed it before, updating the HTML files by hand. Though using a blog tool, it isn't a blog. In this case, the blog tool has become a content management system (CMS).

Small business owners don't have a need for the fancy and pricey CMSes out there. They find it easier to use blogging software to manage their sites or hire someone to adapt the tool for their site.

Blogs have found a place in businesses and people are finding creative ways to use them. Some companies have a blog on the intranet for communicating project status, jeopardies and metrics. They're used for knowledge management. With information pouring in, blog tools provide a way to share, organize and process the information.

Being a follower can be good or bad. No one wants to walk off a cliff with the lemmings, but everyone wants to succeed. Best practices won't help, since the decision to blog is based on the organization's mission, needs and goals along with its target market's desires and needs. A blog about lemmings? There is one, sort of. Or maybe you'd like to start your own and talk about dumb business moves.

Meryl K. Evans is the Content Maven behind meryl.net who increases conversion rates by writing and editing content so organization can focus on their core business. She is the editor-in-chief of the eNewsletter Journal and Shavlik's The Remediator Security Digest. Visit her Web site at http://www.meryl.net/blog/.

More Resources

Internet and Businesses Online:Blogging Articles from EzineArticles.com
10/01/2019 09:26 AM
Is Blogging A Dying Trend?
No matter what the marketing trend, sooner or later some naysayer tries to convince others that the trend is dying out. Therefore, you may have heard that blogging is a dying trend. But is it?
09/26/2019 03:58 PM
Yes, Blogging Can Help Your Business
A website will market your products and services 24 hours a day, 7 days a week, 365 days a year. A blog, either on its own or as part of your website, can demonstrate that you are an authority in your niche or industry who really knows what you are talking about.
09/12/2019 12:51 PM
Discover How to Write Articles and Make Money Online Without a Website
Article writing is one of the cool ways to make money online without a website if you know the secrets. There are many ways you can make money online with article writing business. However, for you to make money online from article writing business, you must first understand that article writing is a business on its own and a lot of people make money online from it everyday.
09/03/2019 09:27 AM
Top 15 Haunted Places in India
Today, we will talk about the Haunted Place in India, it is from the Haunted Place of India, there are many places in India which are very scary to see, some of them are famous. Who has given you down India is considered to be the land of mystery mostly overlooked. Our India country is fascinated by the mysterious energy in many countries. From religious practices to rituals, these qualities have made India a popular tourist destination.
09/03/2019 09:21 AM
Blog Marketing Tips (Beginners)
Blogs which are also known as Web logs are a new thing on the internet. They are a great way that you can post your thoughts on any subject that you want to. You can use blogging for many things such as, Journaling, Promoting products and or services Writing, Publishing. You can really get creative and use your blog for anything that your heart desires.
08/07/2019 10:14 AM
Are They Cringing At Your Content?
Editing your own content is an important skill which not many writers master. However, one of the easiest writing flaws to spot is using too many words that don't really add to the meaning of the sentence.
08/07/2019 10:14 AM
Increasing the Number of Subscribers to Your Blog
Once you get people to read your blog, your next goal is to start to develop a relationship with them and eventually convert them to clients and get them to share your content with other people. With blog writing, your blog subscribers are extremely important. In fact, it is safe to say that they are critical to the success of your business.
08/05/2019 11:21 AM
Once Upon A Time..? - How To Build Suspense In Your Content
Studies have shown that 100% of readers will read a headline, but only 70% will ever read the first paragraph, and 50% the second paragraph. That is a steep falling off of readership you really can't afford as a professional content creator trying to make money from your website or blog.
07/08/2019 11:59 AM
3 Cutting-Edge Blog Directories With FREE Submission That Can Help Your Blog Travel in SEO Space
A good way to get your blog out there in Search Engine Optimization (SEO) Space is to use blog directories. Blog directories are websites which will categorize your blogs under many different categories. Usually the best blog directories are human edited, meaning that each submitted blog is reviewed by a person, not a robot, who will decides whether our blog belongs in their directory or not.
06/04/2019 10:57 AM
How to Make Money on a Blog in 2019
When you know how to make money on a blog you will find that many different things are used to really make the most profits. It can be important to choose several different ways to make money with your blog. You do not want to become set in one way of marketing this blog, and instead you should strive to learning something new each day that you can apply to expanding and earning even more with a popular blog.
06/04/2019 09:55 AM
6 Tips For Beginners To Make Money Blogging
The blogging scene has changed in recent years. Previously, people used to blog to fulfill their passion. Some found it the perfect solution to remain in touch with near and dear ones globally. With the increased popularity of internet, now everyone wants to make money blogging. In fact, many are making an excellent income blogging right from their home!
06/04/2019 09:55 AM
6 Greats Ways To Make Money Blogging
Blogging has become a popular choice among people. Blogging is also another way of establishing your web presence. Besides, it provides an insight to your life for the entire world. Not everyone resorts to blogging only for these purposes alone. Instead, some prefer to make money blogging. Is it not surprising to see many earning their likelihood as a full-time blogger!
06/04/2019 09:51 AM
Tips for Writing Impressive Web Content
Your web visitors are hunting for information or products. They make quick decisions without thinking.So how can you persuade web visitors to take action if they don't read your text
06/04/2019 09:50 AM
There Is No Spoon
I am a big fan of the movie Matrix. It has an epic scene where Neo sees a kid bending a spoon without even touching it, and he starts to wonder how the fuck did he do that. And so Neo tries to do the same but before he tries: The kid says: "Do not try to bend the spoon - that's impossible. Instead, only try to realize the truth: there is no spoon." I believe the message here is: Nothing that we see and feel is real, and if we truly believe something, it becomes true for us.
06/04/2019 09:37 AM
10 Rapid-Fire Ways To Market Your Blog
When you have a blog you don't need to wait for people to find you. Instead, use ways to put yourself in front of your audience.
04/26/2019 09:17 AM
7 Headline Tips That Improve Lead Generation
Do your headlines entice, inspire and encourage your audience to do more? If not, these 7 headline tips will help.
04/24/2019 12:01 PM
How To Bring Your Blog Up To Date
Too many blogs are full of too many distractions like sidebars, advertisements and an overload of information. This can distract your audience when you're trying to build your list, grow your brand and make more money.
04/24/2019 11:51 AM
Where Friggin' Exactly Are Your Perfect Clients?
Your perfect clients aren't hiding from you. The problem is that it's hard to get their attention, let alone get them to buy from you. And this article will explain exactly why that is and what you need to do.
04/23/2019 10:30 AM
How to Blog Without Breaking the Law
Whether you write about your financial services or your travel destinations, you want current and potential clients or followers to find your website, get all the info they need and choose you over your competitors. Regardless of the size of your audience or the type of information your website provides, you need to stay informed if you want to avoid legal issues for bloggers.
04/23/2019 10:10 AM
Why Your Blog Is Like Goldilocks And The 3 Bears
No matter what niche you are in or what you are writing about, the story of Goldilocks and the 3 Bears is connected to your blog. Find out how in my latest article.
04/23/2019 10:10 AM
5 Ways To Get Your Blog Posts Working Harder
Sometimes, coming up with new blog content ideas is difficult. Fortunately, you are probably sitting on a goldmine of new traffic right now... your old blog posts.
04/23/2019 10:03 AM
A Brief Guide To Blogging For Beginners
Starting a blog for your business, no matter what type of business you have, is one of the best things you can do to get started marketing your business. Blogging adds relevant and interesting content to your website and helps bring more visitors to your site.
04/23/2019 08:52 AM
Top Ways to Increase Website Visitors to Your Blog
When you launch a blog, it is like a single house built in an island. You have to tell others about your blog for them to know it exists and you have to be strategic about it too. There are many ways to increase website visitors to your blog but some are better than others.
04/15/2019 11:17 AM
Taking Your Blogging to the Next Level
It is very important for you to not allow your content to stagnate. Because of that, it is essential that you constantly allow your blogs to evolve so that you can bring your content to the next level effectively.
03/26/2019 12:46 PM
Why Questions Are an Effective Selling Tool
Questions are an excellent tool for your business. They can really get people to think and the discussions that occur as a result can really yield some amazing fruit. You will want to put some thought into your questions so that they have the greatest impact and promote the most lively, valuable discussions possible.
03/25/2019 11:19 AM
Simple Beginners Guide: How to Make Money Online With Drop Shipping
Making money online may seem like an elusive animal at times, but in all actuality, there are plenty of people enjoying their internet income from the beach. In this article, I am going to show you how to make money online with drop shipping.
03/13/2019 11:18 AM
Making the Most of Your Blog Post for Marketing
However, are you actually getting the most out of each blog post that you share with other people? There are actually ways to take that one blog post and turn it into a powerful marketing tool for your brand.
12/12/2018 04:51 PM
Got Writer's Block For Your Website Content?
You want your prospects and customers to read the content on your website. But some days the ideas just don't come. You stare at a blank screen and struggle for ideas to write content for your website.
09/04/2018 09:05 AM
Sales Funnel Strategies - Getting Traffic To Your Site
Drawing organic traffic by terms and phrases entered into one of the major search engine bars is what's called an evergreen strategy that will bring a steady flow of viewers to a website. There are a number of strategies that can be used to not only grow your traffic but also grow your list and conversions. All traffic visits the website which is the top of the funnel and only the most interested viewers that are ready to convert will do as recommended and sign up or purchase a product.
08/16/2018 03:05 PM
8 Tips To Make Your Career Change A Successful One
Many have successfully changed their careers and greatly improved the quality of their lives and you can too. There's some good news in that we all have the ability to learn and it's never been easier to successfully change careers due to the enormous amount of research that can be done on the internet on just about any topic. Because I've followed the steps below I know that you can too. I'm writing this article, to encourage you to not let anything keep you from moving forward and bettering your life situation.
07/29/2018 05:24 PM
How To Curate Content For A Blog
When you curate content that provides real value, it can position you as an expert in your niche. It gives you an air of authority and expertise that will keep your audience coming back for more.
07/26/2018 03:03 PM
6 Tips For Bloggers To Leverage Digital Marketing
Digital Marketing is not a new concept now. Still, a lot of companies and experts lack the actual understanding of the subject. There are still many dark areas to explore for many. Actually, every blogger also needs it. So, here are my 6 tips for bloggers to leverage digital marketing. It is easy if you apply common sense and go for it with a proper strategy. In fact, it doesn't require you to pay to somebody else for it. If you just acquire some basic understanding, you can do it yourself. So, let us try to take a deep dive into the subject to understand it better. The Internet has been a revolution in everybody's life. In fact, technology gets a new meaning with it. Similarly, marketing has become easier and faster. Definitely, for businesses and entrepreneurs, it might become important to hire an agency or an expert.
07/26/2018 12:17 PM
Amazing Tips to Create Pillar Content for Your Blog
Pillar content can be used to create interactive content on your blog to attract visitors. These are the two pillar content articles that you can use to create your initial blogs. These are definitely going to work.
07/26/2018 12:16 PM
5 Remarkable Tips That Will Amplify Traffic On Your Blogs
Creating a blog and then maintaining and running it is not easy. There are many things that you will have to implement. Be creative and follow your instincts, by doing this you are certainly going to enhance more and more traffic towards your blogs.
07/16/2018 03:45 PM
Blog Best Practices
A blog is an opportunity to showcase a company's culture and personality while shedding some light on the products they offer. The goal of blogging is establishing authority through content that adds value to your industry, which in turn will, ultimately position your company as an industry leader. The following are a few best practices to keep in mind when creating content for a blog.
07/16/2018 02:57 PM
How to Use Google Trends As a Reference Source for Creating a Blog Post
This article describes in brief how one can brainstorm ideas for their blog post by using Google Trends and various tools it provides to use as a reference source. Google Trends is a user friendly platform which indicates how hot or cold a current topic is. It gives you an overview about the topics this world is searching for.
07/12/2018 08:20 AM
10 Proven Ways to Make Money With Your Own Blog
A number of people own blogs but they do not know how to make money out of them. This is mainly because they do not realize how to create attention and attraction for prospective clients to fund their blogs. A well planned and managed blog can actually offer you freedom and control over your financial future.
07/01/2018 05:51 PM
How To Grow Your Blog Audience
Your online business or blog doesn't have to grow until it becomes a giant multi-national company. But you do have to grow your audience so you can build your brand, grow an email marketing list and make more sales.
06/19/2018 03:22 PM
Easiest Way To Make Amazing Income Online Without Any Capital
Everyone needs to make money; and not just money but Amazing income. You are about to get the hidden formula to start generating amazing income from the internet without any investment, or if you don't have any product or service to offer.
06/14/2018 09:39 AM
The SEO Advantages of Guest Blogging
One of these is the demand of search engines for unique and fresh content. Google and various other search engines give preference to websites that are creative with their content and take advantage of various content marketing strategies including guest blogging.
06/11/2018 03:14 PM
Start Freelance Writing As A Beginner
I have listed a few blogs that pay freelancers fair rates for posts. Even if you're just starting out with only a little background. If you run a check you will find even more genuine blogs on topics that really interest you.
06/11/2018 12:31 PM
5 Tips To Get Your Blog Read
You put a lot of time into writing your blog posts so make sure your efforts aren't wasted. Here are 5 tips to make sure your audience will want to open and read yours.
05/30/2018 08:08 AM
Using A Blog Post Checklist
In this article, I'll show why it's important to be consistent with the process of writing a blog post, from choosing a topic, doing research, checking out the competing sites and more. We'll see what needs to be done before you post your article after you post the article and I'll also give you a checklist to follow with each posting so that you never miss a step.
05/26/2018 10:58 AM
Blog Commenting Benefits
Blog commenting benefits are real but require a lot of research. It also requires much planning and precision and must inspire curiosity. Blog Commenting is part of link building which is part of on-site SEO. But there's more than meets the eye because high quality link building may prove a little more challenging than normally anticipated. Blog Commenting Benefits also include more traffic to your Blog. But that will largely depend on the quality of your comment where spamming is an absolute killer. The links build from blog commenting can increase your blog popularity stats and ultimately boost the ranking capability.
05/25/2018 12:11 PM
How to Use Blogging As an Inbound Marketing Strategy
Inbound marketing is the process of attracting customers through relevant and helpful content which adds value to them. Blogging can be used as an effective inbound marketing strategy.
05/22/2018 04:13 PM
Blogging Tips for Beginner Bloggers
You're about to get started and you need a few tips from an old pro blogger. Here they are. Be sure to follow the links at the bottom for more information about blogging for cash.
05/21/2018 04:32 PM
Blogging Your Way to Wealth and Fame
Blogging your way to wealth and fame will not happen in an instant. Because it requires the most important ingredient of success and it is called time. It is time that will take you all the way to blogging wealth and fame. Along with direction and compelling unique content without which there can be no success. Blogging your way to wealth and fame starts with your profitable niche. And then the target keywords related to that niche.
05/21/2018 11:32 AM
Taking The Fear Out of Content Creation
Overwhelmed by creating content for your website, social media or blog? Here are some simple tips to get you focused on quality vs quantity.
05/18/2018 08:14 AM
How to Get Media Exposure For Your Website Or Blog
There are several ways to get media exposure to your website or blog. Truth is that most of these methods are in fact free methods. They just require a little more time to master. Video is an all time favorite along with plugins and widgets. With video you have the advantage of leveraging seo. YouTube is the second largest web traffic platform on the Planet. Second only to Google itself with over 3.5 Billion unique searches per month. And also covered in this article, the third largest traffic platform, Facebook. Learn to use Google, YouTube and Facebook to get media exposure for your website or blog.
05/15/2018 03:54 PM
How to Make Your Visitors Go 'Wow!'
Make your visitors go wow with an outstanding first impression. Your site home page must focus on the key points mentioned in this article. Not only for SEO but also to inspire a longer visitor stay. Among these key points are things like colour and line psychology upon presentation. Did you know that the human eye follows a rhythm based on perception? Quite interesting really how the tiniest adjustments often result in the monster surprises. To make your visitors go wow you have everything you need right in front of you. Perhaps you've just been looking in the wrong places. Or applying the right tactics in the wrong sequence. It's quite frustrating. But you're not alone in the quest for more web traffic and it all comes down to precision. And the "Secret" ingredient called Time.


More Blogging/RSS Information:

Related Articles

Blogs: The Hidden Ace Up Your Sleeve
If it wasn't for my blog, I wouldn't make any online sales at all.It's true that I have a "regular" website, my so-called "main website," which I first set up to sell my goods, in this case, men's and women's health products.
The Key To Marketing With Blogs
I've spent months answering questions from marketers about blogs and blogging and how they fit into the marketing mix. Still, 99% don't understand the power of blogging.
Top 6 Reasons for Having a RSS Feed - Come and Explore the Possibilities!
Getting traffic to your website can be hard. No one just randomly types in "makelotsofmoneyonlinequicklyandfromhome.
How to Use RSS for Free Targeted Website Traffic
RSS (real simple syndication) is the new rage in communication. Why? Because people are beginning to see the traffic and communication potential of using RSS to boost their business.
RSS Feeds Can Increase Your Sales
RSS feeds are reshaping how we access information online. In the past, when you wanted to know when your favorite information site had some new information on it, you had to go visit the website, wait for it to load, get distracted, etc.
Internet Communication
Email, Instant Messaging, Blogs, RSS, Forums and Listservs: What's Next?How do we keep Internet communication simple? Let's start by taking a look at the different methods used to communicate on the web. It is important to understand the nuances and benefits of the different forms.
Business Blogs and Their Benefits
Blog is a medium for self-expression on web. Blogs are in the form of few paragraph entries.
Should Affiliates Really Use Blogging and Pinging To Get Indexed?
There seems to be a huge craze lately with everyone trying to blog and ping to get their websites indexed into the search engines. Although this can be a great tool, all marketers should first understand exactly what they're getting themselves into before starting.
5 New Internet Marketing Opportunities Through RSS
When it comes to new internet marketing opportunities for your business, RSS just might be the answer you were looking for. Here are just some of the new opportunities it can provide you with ?1.
Blogs: A Fool Proof Way to Attract Visitors
Blogs might seem like an old hat at this time as by now really everyone has one him- and herself. But exactly this fact is what makes them such a valuable promotion tool even for long existing websites (that are no blog and don't have one yet): The wide and large userbase.
Increase Traffic to Your Blog from Search Engines - The Top 5 Tips
Your favorite thing about having a blog may soon be this - they naturally attract search engine traffic.Blogs already have optimized site architecture.
Promoting Your Business Using Blogs
Internet marketing using blogs has quickly gained a lot of popularity as a wonderful way to promote your business.There are many ways that blogging can help in the promotion of your business.
Just Tag It!
Tags - Revolutionary or Just Folly?Just another trend or something else?Trends happen overnight! Some catch on fast and explode very quickly into our every day use.Most of these trends you can ignore as silly follyor at the most fine amusement.
Boost your Search Engine Rankings with an RSS Feed
I'm here to teach you about how RSS Feeds can boost traffic for your website. You may have heard of it, but I guarantee you are not harnessing the full power of the tool.
Blogging Can Improve Your Search Engine Ranking
Search engines are after one thing - providing their users with the most relevant and up to date information to match the search term that was used. Search engine results are no good to users when the information doesn't relate to the search term.
Reachout Throughout - RSS
RSS has been around for more than a decade but until recently "Rss Technology" started penetrating its roots deep inside the soil of the so-called E-world.Using this standard, web publishers provide updates, such as the latest news headlines, special announcements, press releases or weblog postings through their RSS contentReally Simple Syndication (RSS) is a lightweight XML vocabulary for describing metadata about web sites, ideal for news syndication.
Use RSS Feeds to Improve Search Engine Optimization and Ranking
RSS is rapidly becoming a "must have" for a proper search engine optimization. But what exactly is RSS?RSS or Rich Site Syndication (or Really Simple Syndication, depending on who you ask) is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.
Blogging - Whats It All About
A blog usually is a web page that contains brief, discrete hunks of information called posts. These posts are arranged in reverse-chronological order (the most recent come first) and each is uniquely identified by an anchor tag which is marked with a permanent link that can be referred to by others who wish to link to it.
Blogging for Personal Benefits
While there is a lot of debate about blogs replacing emails in the future, I would rather look at blogs in a different perspective. The purpose of all technology is to make life easier for the user.
Why Would You Use Blogs Instead of a Web Site For Your Online Business?
Why would you use Blogs instead of a web site for your online business?What's wrong with using a web site for conducting your online business? How can Blogs help and why should I need one anyway?Combining a website and a Blog however offer a number of superior advantages in terms of traffic generation, marketing and efficiency which a stand-alone website cannot do.(a) Automatic push-button publishing.