SEO Copywriting: 7 Tips

So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there. The best method is to use an SEO copywriting strategy, which optimizes your web content using popular keywords.

SEO stands for Search Engine Optimization. You want to fill your website with the most commonly searched words within your industry. These words are called keywords. They're what web researchers type into search engine boxes when looking for information. Your job will be to find out what those words are, and then add them to your website content and web theme.

As the top search engines send their spiders out to crawl the web, they'll index your content using the keywords you've placed strategically throughout. If you do this right, you'll rank high in your content category. Even if you don't do it exactly right, you'll still be better off than if you don't do it at all.

Tips on SEO Copywriting: Where do I put those keywords?

1. In your website's title and ALT titles.

Your website's title is what comes up at the top of the internet browser and what someone will read as the description when they bookmark your site. So if you want people to know what you're all about, the title is the place to tell them.

Your ALT title is visible in the source code of each web page. If you vary your ALT titles using keywords to describe what's on each page, your entire site will be indexed categorically.

2. In your website's META tag description.

This is what comes up when web visitors are hunting the search engines and your website comes up in the hit list. Underneath your URL, you can add a brief description of your services and/or offerings, that visitors can read and decide to click on your site from the search engine.

3. In every page header.

Each section of a web page should ideally have a headline or header. Your web sections will go like this: < title > < head > < h1 > < h2 > etc., followed by the < body > and < footer >. By designating your sections and then including keywords in the content of each section, you're ensuring that the web crawlers will index your entire site and not skip over anything.

4. In your hyperlinks.

A well-organized website will be peppered with hyperlinks that lead the viewer from page to page. Each of these hyperlinks should contain a relevant and popular keyword which the search engines will follow along as they index.

5. In your web content.

Today's web crawlers can scan your web content, guided by the hyperlinks and keywords. If you include your most popular keywords in the first few words of each paragraph, and repeat these keywords here and there throughout, you'll ensure that your page will get picked up by the web crawlers.

6. In the navigation bar.

Have you been noticing that more and more people use the same format for their website's navigation bar? Some typical navigation bar labels include: About Us, Services, Free Tips, Contact. These are words that web crawlers now recognize as preserving the continuity of your website. Use them to promote efficient search engine run-through.

7. In the ALT description of your images.

ALT stands for alternate text- what your visitor will see if for some reason your image does not appear when they load your page in their web browser. ALT descriptions help people understand what they might not be seeing; for example, Wordfeeder Copywriting Logo. Include your most popular keywords in your image ALT descriptions.

So: now that you know where to put keywords in your web copy, how are you ever going to make it interesting and compelling to the reader? Well, you could spend hours researching all the right keywords, spend days redesigning your website's format, and spend weeks trying to create hypnotic web copy. Or, you could contact Wordfeeder.com and have them do it for you.

Copyright 2005 Dina Giolitto. All rights reserved.

Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://www.wordfeeder.com for free tips on branding, copywriting, marketing and more.

More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Copywriting Information:

Related Articles

Yale University Researchers Reveal The 12 Most Powerful Words In The Human Language...
In this article, I am going to reveal a dozen words, which could change your life. Why? Because Yale University researches have identified the 12 most powerful words in the human language? proven to attract attention and stir emotion within their readers.
How To Write Headlines That Get Attention
No doubt, the headline is the most important part of any advertisement or sales letter. The reason is very simple.
Do You Make These 5 Mistakes When Writing Sales Copy?
Writing copy has sometimes been compared to an "art." While it does take creative skill to write great copy that generates results, there are some mistakes that you should avoid to make sure that your copy is read and acted upon.
The Secret to Web Copywriting Gurudom
Have you seen those copywriting gurus, working it on the web? How'd they get so darned famous? How can YOU get what THEY have? Here are some creative ideas for you to kick around and use in your copywriting escapades.1.
3 Keys to Better Online Copywriting
Doing the copywriting for your own website without the proper knowledge and tools is pretty much like flying blind in a snowstorm without piloting experience or instruments.It doesn't work too well.
How To Ethically Use A Swipe File For Your Ad Copy
Did you ever wish you could afford to hire one of thoseprofessional copy writers who charge $5000 or more to write asimple sales letter? Or worse, have you laid down yourhard-earned cash for a self-proclaimed "professional" writer, andgotten back something your 3rd grader could have written?If you spend countless hours staring at a blank page trying tocome up with compelling ad copy for that "killer" sales letter(you know, the one that's going to make you rich beyond yourwildest dreams?)..
Its the Headline, Stupid! - Writing Powerful Headlines
"It's the headline, stupid," is the sign that hangs over my computer screen. It reminds me that to write effective articles, press releases, sales letters--whatever I want people to read--I need a powerful, grabber headline or title.
Ten Eye Popping, Jaw Dropping Ad Copy Secrets
In order to make more sales and get more profits for your business, fist of all, you should have a good ad copy. Once you master the knowlege for how to get traffic, you will get a lot of visitors to your site.
10 Tips for Aspiring Freelance Copywriters
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there's no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least.
Sell Anything To Anyone On The Internet With Hypnotic Writing
I imagine you are the type of person who really wants to make your idea a reality. I also think that you fall into one of two groups; the first is a person who WANTS to succeed but does not know how.
Web Writing - Dont Lose Your Visitors Attention!
Did you know that your writing can have a huge impact on how successful your site will be?  If you're trying to sell a product or a service, what you say and how you say it is extremely important because you don't want to lose your visitor's interest before they get to your order form.Here are some tips to help you improve your writing skills in order to keep your visitor's attention.
Killer Ad Copy
Not everyone is a writer. Good copy writing is a science and can be learned over time.
Why You Should Write To Inform And Not To Sell
Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise, enough people will want to see what you have to offer.
Welcome Informed Criticism of Your Work
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.
How To Test The Body Of Your Sales Copy For Weaknesses
Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering.
How to Develop a Killer News Hook
When you are going to write a press release probably the most important thing you can do is create a killer news hook. A press release without a news hook is just blatant advertising, plain and simple.
The Biggest Mistake Copywriters Make
Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down.
So Youve Decided to Hire a Freelance Copywriter - A Guide to the Collaboration Process
Whether you're an executive or a small business owner, chances are you will have to hire a writer somewhere along the line to create your marketing material. Here is some insight into the process, what is expected of you, and how to get the most out of your investment.
Sticky Homepage Copy in 30 Seconds
Yes indeed, that's all you've got, 30 seconds to make your website visitors decide to stick around..
How To Take Your Freelance Writing Chances
Your initial freelance writing assignments are the best way to present yourself to your client for repeated work. If you provide for them a good product, at a good price, they are likely to come back time and time again.