Internet Marketing 102: Copy What Works

Internet Marketing- Forget the experts, latest software program or even that book that someone is selling to get on the "best seller list" and the 200 free ebooks they are offering you. Here is what REALLY works, and it's something that you learned in kindergarden.

Although less than 2% of you reading this will ever "get it", every once in awhile we like to step into the lime-light if you will and provide you with where the real money is being made on the internet... if that's anything you'd be interested in.

To sum it all up... It's copy. Now we are not saying copy someone's website word-for-word. Never do that. But what we are saying, is copy their business model. Copy their key words. Copy where they have incoming links. Copy their adwords campaigns. Research. Copy. Research. Copy.

There are enough free tools on the internet today that will allow you to find all of the above information and a lot more on any given website on the planet. Sure all of the guru's want to tell you that you need to purchase their latest course, CD set, DVD set, or even ebooks. Let's face it, they make their money selling products. They are Information Marketers, and one of their target markets is YOU. The person that doesn't know what they are doing.

Don't get me wrong, a lot of these guru's have good stuff out there, and it's how I obtained a lot of what I now know today. But once you understand the basics, it's really not that hard to generate a lot of money on the interent each day.

First, figure out the market that you would like to go after. Research the types of products they are buying, and if you have your own products, great. If not, find somoene that does have them and see if you can become a reseller or an Affiliate.

Then do some keyword research on Overture to find out what some of the common things people are typing in, while searching for your product or service.

Go to Yahoo, Google, and MSN and type in these phrases. Document who is in the top 10 in each search engine. Find 2 or 3 sites that are listed in all three. Then spend a lot of time learning their key words, their pages, their incoming links, and on and on. Know them like you know your own hand. Some may take you a few days... others weeks. And yet, for the kicker here... some even over a month. (This is even before you have the word "home" typed on your website.)

Now... Copy them.

Write your own copy or hire someone to do it for you. Keep the site design somewhat like whom you are copying. Once you have copied their pages, outline, etc. begin your attack. Start adding related pages to your site. Get more links. Advertise more. Write more. Beat them over and over again. They will think you came out of nowhere and wonder what happened.

Before you know it, you'll be ranking on the top 10 in any given market (within reason, as some markets have thousands and thousands of people doing the same thing). But in most niche markets- this works and will always work.

Why?

Because people are lazy.

This has to be done by hand. It takes a lot of time. There is NO easy way out. Most people will give up after about a week of research... actually, most a lot sooner.

This way takes the most time, but gives you the most results by far. Why do I share one of my biggest secrets? Because even if I gave everyone step-by-step instuctions, less than 2% of the general "internet marketing" public would take action. So for the last few years and for the many years to come, I'll be one of the very few people out there doing this.

Now you know how the REAL marketers do it. We're not interested in selling information products or speaking all over the country. Many of the REAL marketers earn more in a day than some of the "gurus" earn in a year. It's just not talked about out there. People wouldn't believe it. So who are we?

Call us a secret club that holds the Internet's Biggest Secret. And I'll share it with you right here:

There are no secrets. All it is, is hard work. Long hours. Many cups of coffee. An understanding husband or wife that will bring you food every once in awhile, while you pound away on the keys. "They" want you to think that there are secrets or easier ways. Sometimes they are right- other times they are not and their "new" way gets banned from the search engines quickly.

I'd much rather work one month out of the year to get another website up and be on the water the rest of the time.

See you next year.

Ron Howard

Just a guy who makes a little money on the internet each day.

More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Copywriting Information:

Related Articles

12 Copywriting Tips to Make Your Advertising More Profitable
Year after year people make the same mistakes in direct-response copy and advertising. You can avoidthe most common and costly blunders by following these profit-enhancing tips.
16 Golden Rules of Master Copywriting
You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor planed copy. You shouldn't be amazed by the fact that huge corporations all over the world do that mistake and waste millions of dollars on false advertisement campaigns.
Its Time To Start That Swipe File
Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills.
Do You Make These 5 Mistakes When Writing Sales Copy?
Writing copy has sometimes been compared to an "art." While it does take creative skill to write great copy that generates results, there are some mistakes that you should avoid to make sure that your copy is read and acted upon.
A Quick Free n Easy Content Writing Course
I do not pretend that a one-stop shop solution to content writing exists, but my experience has taught me, that working toward a 100% effective writing formula isn't a complete waste of time.At my firm (a content writing business), we find it particularly useful to go through a number of steps before we put pen to paper.
How Not to Write a Press Release
Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn't want me writing for him anymore.
Traffics Nice... But Whos Driving?
In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive a value in shopping from you any greater than from anyone else.
Writing Online In Two Syllables or Less
About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.
Top 3 Rules for Writing Effective Copy
One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product.
7 Easy Tips on How to Improve Your Sales Letter Instantly
Would you like to get more sales from your online sales letter? Here are 7 easy tips that you can improve on your ad copy instantly and generate more revenue:1. Have a Strong Call to Action.
10 Tips for Aspiring Freelance Copywriters
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there's no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least.
How To Write Powerful Headlines
I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use.
3 Steps To Better Sales Copywriting
Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:You're nothing more than a salesperson.There's an old saying in the "business" that, "a copywriter is a salesperson sitting in front of a typewriter.
Segmenting Your Target Audience Through Your Copywriting
Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you "Know Thy Target Audience." In order to write effectively you have to know this one group of people and know them well.
Ad Copy - Your 12 Point Inspection!
You're ready to launch that new product or promotion, & you're really counting on a piece of advertising copy to come through for you.You're looking for stellar results! And, you're determined to do everything in your power to get them.
A Copywriters Rant: Either You Get it, Or You Dont
Today I am having a rant inside of my own head. Woo hoo, the copywriter is losing it again! Maybe.
Yale University Researchers Reveal The 12 Most Powerful Words In The Human Language...
In this article, I am going to reveal a dozen words, which could change your life. Why? Because Yale University researches have identified the 12 most powerful words in the human language? proven to attract attention and stir emotion within their readers.
Should You Use Testimonials When You Create A Web Site?
You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not.
Getting Over Copy Shock
A few weeks ago I wrote some copy for a business owner "Marvin." My copy was hard-hitting but honest and down-to-earth.
How to Get Instant Attention
Most of us have seen a heckler at a baseball game. Sure, he's likely to draw attention, both positive and negative.