Be That Copywriter Everyone Wants to Work With

So many copywriters think that it's enough to be a stellar writer and grammatical genius. Oh, but this is so far from true. One of the most important aspects of copywriting is project management. When you're tight and together, you can deliver a perfect draft BEFORE the anticipated deadline, that the client can easily decipher and that whomever is designing the project will absolutely love you for.

As a polished copywriting professional, your writing drafts should include:

- Copy that's contextually structured in a logical fashion
- Copy that's emotionally geared to the audience in tone and message
- Copy that's non-repetitive or redundant
- Copy that conforms to the grammatical and stylistic rules within its unique category
- Copy that's structured to the medium in which it shall be presented; i.e. web, print, radio, TV etc.

Your client is entrusting his projects to you, and therefore you are the Keeper of the Order.

As someone who has signed a contract that commits you to be responsible for someone else's content, you owe that paying client:

- Copy that can be easily transferred from text to a graphic design or web format
- Project draft documents and emails that are consistent in their naming convention
- Text files that contain necessary headers and page numbers
- Fonts that are uniform in size, easy to read and used consistently
- Seach Engine Optimized copy (as it's requested) delivered in a standard document format

While creativity is a beautiful thing, the copy draft is the last place where we want to wow our customer with distracting graphics, multiple sized fonts, and inconsistency. Your designer will be working from one document set at one font face and size that he can copy and paste from. Make that document clean and consistent. Categorize everything so the client can tell "what goes where."

An example of what not to do: Send a long copy block via email and "html format" your fonts to "make it pretty."

First, a long copy block that's picked up from an email will inevitably contain those dreaded

More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Copywriting Information:

Related Articles

Content is King
IntroductionA pencil. Yes, a pencil.
Its Not What You Say But How You Say It
Copy is all about words. Or is it?Copy is about using words to describe the benefits of your offer.
The Formulas Freelance Copywriters Employ When Creating Web Content
What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. There's not a lot more information about the process.
Is Your Content Provider Selling You Ripped Content?
Ripped content: well the term itself is self explanatory. Content that has been copied from some other site, without any official authority to do so.
8 Reasons to Outsource Your Copywriting
Thinking of hiring a staff writer? Think again. Below, I will give you eight geat reasons to reconsider and outsource instead.
Five Steps To Online Copywriting Success
One of the most important priorities of evey online business should be their copywriting. Online copywriting skills are a "must have" for anyone who is thinking about real success with their online business.
Copywriter Trick Unveiled: How to Write Better Copy Faster
"Talent alone cannot make a writer. There must be a man behind the book.
10 Tips for Writing Web Copy
One of the most important aspects of a website today is the webcopy - sometimes called the sales letter.In days gone bye, banners and graphics were all important but now it's the words that do the selling.
5 Deadly Copywriting Mistakes That Kill Sales
Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and your profits.
Headlines That Pull, Persuade and Propel!
When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline.
Stop Chasing Away Customers! Bad Copy is Your Worst Enemy
Every day, more and more of us begin new online businessventures, hoping to make a better living or just a little extraon the side. And every day, more and more of us fail.
3 Keys to Better Online Copywriting
Doing the copywriting for your own website without the proper knowledge and tools is pretty much like flying blind in a snowstorm without piloting experience or instruments.It doesn't work too well.
How To Write Headlines That Get Attention
No doubt, the headline is the most important part of any advertisement or sales letter. The reason is very simple.
Five Keys To Leaner and Meaner Copywriting
Grab 'em and don't lose 'em. Every marketer knows that one.
How To Make A Career Out Of Copyediting And Proofreading
Do you possess the qualities of a good proof reader? Are you good with details, spotting errors in spelling, grammar, and the flow of a piece and putting together quality work? If so, you may be able to make a career out of copyediting or proofreading. For those looking to get in to this field of copywriting, they may be stuck looking in if they do not know where or how to get established.
How to Write Carrot-Wielding Copy!
A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three elements (it must be):Captivating (it captures the reader's attention)Riveting (it pulls her into reading further)Engaging (it calls her to act)How can you incorporate those three vital elements? If I were to answer that question adequately it would likely take me an entire book the size of an encyclopedia! But for now, let me give you a succinct explanation.
Yale University Researchers Reveal The 12 Most Powerful Words In The Human Language...
In this article, I am going to reveal a dozen words, which could change your life. Why? Because Yale University researches have identified the 12 most powerful words in the human language? proven to attract attention and stir emotion within their readers.
On Copying and Stealing Designs
The notion on the great artist, Pablo Picasso's quote, "Bad artists copy. Good artists steal" is lost on many.
A Writers Secrets
Every person has secrets that only he or she knows, secrets that are not shared with anyone, not even the most intimate friends, partners, even soul mates. These secrets may be righteous or sinister, yet for reasons, often unknown, they are never revealed to any other person.
Website Promotion: 10 Secret Motivational Triggers That Make People Buy
Unless you know the secret motivational secretsthat make people buy, your efforts in websitepromotion may not be fruitful.Here are some website promotion triggers to help you:1.