Email Marketing Information


Email Delivery - How to Pass the Mind Filter


The experience shows that the email message content is not the most important thing that prompts ISP anti-spam filters to deliver the message or block it right away. But it could be the reason why the recipients open the message or mark it as spam.

Fight the "Dead Weight" on Your List by Re-engaging Old Subscribers


If you are in the email marketing business and have already built a solid database of subscribers or customers, you are most likely concerned about your email list integrity. It is not a question of bounced emails and unsubscribe requests because dealing with them is not optional but mandatory for a reputable company.

Unsubscribing: Improve the Process


Unsubscribes are the normal phenomenon in the email marketing. You can resign to it. Or, you can improve your opt-out program and learn how you can keep more subscribers around.

Measuring Email Marketing Campaign is Important


As with all marketing campaigns, it is important to measure your email marketing campaign. What do you measure them for and with? Things like open rates and click through rates. What do these measures mean? They mean a lot to some companies.

What is Bulk Email Campaign and How to Start With it


Bulk email, much like the name suggests involves sending out email in bulk for a specific purpose. Usually that purpose is to promote or sell a product. Like all marketing strategies, bulk email campaigns have their advantages and disadvantages.

Creating Better Email Template Design


In today’s e-business world, thousands of newsletters are sent out everyday as a means of attracting customers. Often these newsletters are highly trusted and people buy products advertised in these newsletters.

Email Marketing: Advantages And Dark Sides


Email marketing is one of the premier and highly liked forms of marketing among e-business marketers. There are various reasons for this. Email marketing has advantages as well as dark sides.

Best Practices For Maximizing Email Delivery Rate


According to Emaillabs 2006 audit of best practices, most email marketers follow two of the best practices mentioned. However, they missed many of the best practices that maximize email deliverability rates. Deliverability was defined as an email message in the inbox with all the images intact and complying with CAN-SPAM provisions.

Designing Business Email That Sells


Business people look for emails that give them the important facts and do so quickly and efficiently. They generally do not have the time to leaf through volumes of information. They do not want fluff and spin, just benefits and facts. Keeping all this in mind here are some points when creating business email design that sells.

Tips For Building A Money Making Opt-In List


You decide on your Internet marketing niche, you create a product that you want to sell and you ultimately come to the conclusion that you need a good opt-in list, to which you will offer your product.

Seven Fool-Proof Ways To Boost Your Email Deliverability


You owe an on-line business and broadcast email campaigns at a regular basis to your customers and subscribers. One of the crucial elements of your email marketing strategy should be the measurement of your email campaigns effectiveness.

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issuestargeted at business men and women.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list.

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails.

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers, Increase the ROI of your marketing investments, Significantly reduce your customer acquisition and marketing costs

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.

What's the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal.

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time.

Reach Out and Slap Someone


I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications.


More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Email Marketing Information:

Related Articles


10 Reasons to Outsouce Your Next Email Marketing Campaign
So, why would you want to send your campaigns out using an email service provider(ESP) rather than your standard email program (SEP)? Here are some points to consider??1. An ESP allows you to send the message using MIME technology, which means it sends an HTML (with pictures and colour) version to those who can receive HTML and a text version to those who can't.
Email Etiquette V
Further to my previous issues this subject continues - as per request from a reader.This month I'll share on Setting up Mail groups and creating signatures for your email.
What is Gmail?
Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail.
Its In The List! Thats Where It Is!
Have you noticed the marketing frenzy? Have you felt thegrowing pains? Everyone who has an online business seems tobe getting in the marketing fray, making it a busy and verycompetitive field. If you're one of them, you're probablyon a whirlwind ride.
Six Easy White-Listing Ways... Stop Losing Important Emails!
Are you dead sure about receiving of all the important emails that is sent to you?"The chances are that you are among the 42% of the people who ARE NOT receiving the genuine emails and newsletters that you requested for".Why this is so?Increasingly, ISPs are using filtering systems to try and keep S/p/a/m out of customers' inboxes.
Why You Need a Newsletter
If you're a small business owner you definitely need promotion. And, if you're a freelancer-you ARE the product-so you'll ultimately need self-promotion.
The 8 Biggest Newsletter Marketing Mistakes
Newsletter publishing has always made a lot of sense. It makes sense for firms to target their advertising dollars to clients and prospects that have expressed interest in their products and services.
Email Etiquette IV
Further to my previous issues this subject continues - part IV. This month I'll share on Blind Carbon Copy (BCC) field and the use of backgrounds for your emails.
Kick-Starting E-mail Profits Growth From One Single Shot!
Perhaps the most critical step in guaranteeing the successof your e-mail promotions is to send your messages to atargeted list of opt-in subscribers who have specificallyrequested to receive information on a particular topic fromyou. That's your "in-house" email list.
Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference
At the recent Online Marketing Show, Adestra ran an email clinic. Attendees spent time with an Adestra expert who provided feedback and useful advice about how they could improve their campaigns.
Free Email Accounts - Pros and Cons
Free email accounts are great if you want to hide your identity. They are great to sign up for free stuff.
How to Structure an Email Follow Up Series
Marketers the world over use follow up autoresponders toincrease sales. But, many struggle to write a compellingmessage series.
Dirty Secrets Of Co-Registration Email Lists
Years ago, I listened to Internet marketing "gurus" share that they had lists in the hundreds of thousands, and I wasall ears. Up to that point, I had not managed to get my listsabove 60,000 (after many years of consistently working at it).
Signature Files: The Easy Way To Create More Business
If you do business as an affiliate, then you're constantly concerned with getting your name and your business information out there. You probably send a lot of e-mails, post on message boards, and submit articles to business e-zines.
Successful Advertising
Most folks starting out on the Internet have tried freeclassified ads sites and they usually get hit by peopletrying to sell you stuff. Or, they get into the top twentyresults in the Search Engines, and a week later drop tonumber 164.
How To Create Gold With Email Promotions - Part 1
First make sure that the people you are sending your offer to are actually interested in what you are offering.Often people contact me and ask me to promote their product to my list.
Plain Jane Email Equals Flat Results
Years ago, when email was just emerging as the incredible marketing tool it is today, everything was done in plain text. Since not everyone uses the same email program, and not all of them are compatible with the others, messages often ended up looking like nothing but jumbled pieces of nonsense.
E-mail Whitelist Etiquette
A big-time dilemma is brewing online. In an understandable attempt to bypass all that annoying spam, e-mails that onliners want to receive are getting lost in the shuffle.
RSS vs Email: Its Not An Either-Or Question
If you've been getting caught up in all this talk of RSS versus email, its time to stop wondering.Marketing Sherpa just posted a new report that stirred up the old RSS vs Email debate again.
Email Marketing 2005?Do's & Don'ts
Email Marketing 2005?Do's & Don'ts1. Make sure all your email recipients are opt in or double opt in.