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PR Information
35 Quick Tips for Writing A Press Release
Layout1. 1-2 pages in length.
Smashing the Myth of the Press Release
A musician spends years honing his craft. He writes world-classsongs and performs them in a manner that moves his listeners totears.
10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print publications to sell more books?
Master the art of writing magnetic media releasesthat attract attention of editors and publishers.
A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed to transmit news about books, products, and people.
The Four Seasons of Publicity - Building an All-Year Publicity
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March.
How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention.
Publicity From Thin Air
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage.
In the real world, however, it's not always so easy to generatereal news.
Grandma Says...
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers.
Press Releases for Every Occasion
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait.
Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse.
Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time.
8 Ways to Use Local Publicity to Drive Your Business
While scoring anice story in BusinessWeek or USA Today is something tocelebrate, there are times when you need to grab attention a bitcloser to home.
If your business draws its clientele from a specific town, cityor region, focusing your energy on getting an elusive nationalpublicity hit may be overkill, especially when getting publicitywhere you need it -- in your home town -- is often so mucheasier.
The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health of yourbusiness. You probably also know that e-mail is the way mostpublicity seekers get in touch with reporters to score thatprecious coverage.
Editorial Calendars: A Key to Publicizing Your Business
What is the one thing that all of the best public relationsagencies do every year?
They research and compile editorial calendars from publicationsthat are pertinent to their client's business.
You should too.
Creating Your Online News Room: How To Build a Site The Media Will Love
From time to time, people ask me how public relations has changedduring the two decades in which I've been seeking publicity. Myanswer: technology.
7 Tips to Get More Mileage Out of Your Online or Offline Publicity
You worked hard to get a story on your business in a popularwebsite or your local paper. Don't let your efforts ends there --here are seven tips to help you maximize your online and offlinepublicity:
1) Reprint, Reprint, Reprint!
A favorable article on your company or products is marketing gold- it implies that the publication or website has given itsendorsement.
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MORE RESOURCES:
Business:PR Articles from EzineArticles.com
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12/27/2018 11:19 AM
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Lessons Learned From Nabisco's Free The Animals PR Campaign
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Nabisco opened the cages and the media began to play. In a move that garnered national media attention, Nabisco decided to change its Barnum's Animal Cracker packaging. Several PR lessons can be learned from Nabisco's strategy.
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07/11/2018 02:09 PM
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Creating Intriguing PR Campaigns With the Power of AI and Human Sentiment Analysis
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Artificial Intelligence and machine learning might be the technologies creating sensation across several industries in today's world, but for the communication sector, they aren't alone. It is' the natural language processing (NLP) that is supporting them and has even made their essence relate to the world of Public Relations (PR) and communications.
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05/21/2018 02:41 PM
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How to Conduct an Impactful Media Interview
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While many people want media coverage for positive initiatives, too few people understand the basics behind giving an impactful media interview. Learn some tips and techniques to share your story.
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01/12/2018 02:57 PM
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6 Upcoming PR Trends
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Organizations must produce, own and manage their own digital possessions. By evolving a patented platform, you can shape a library of exclusive and prized content. This will amplify your viewer's engagement, keep them coming back for more and give you noticeable outcomes.
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12/29/2017 10:25 AM
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PR Vs Advertising
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When you need to create some media impression for your newly launched business, you can consider some basic methods such as television advertising, radio, online marketing, and you can also hire professional PR firms to generate press releases for your business or company. But public relation and advertising are not the same things, and you have to understand the difference between public relation and other advertising methods.
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12/05/2017 10:54 AM
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How PR Can Tackle the Fake News
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Fake news had always been there in the picture, but the digital age has boomed its impact up to a severe extent. From fake news sites to unqualified sources of fake stories, all such fraudulent activities are a serious threat to the Public Relations (PR) industry.
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12/05/2017 10:52 AM
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PR Needs to Be More Data-Driven
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Analyzing data and utilizing it is often tied with something tangible like leads, sales, number of likes and hits, etc. It's hard to find how communication and public relations (PR) can be data driven.
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11/28/2017 09:31 AM
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Medical Technology PR Strategies for a Successful Product Launch
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You have produced a medical technology that is a breakthrough in the field of medicine, the next thing to do is to let the world know about it. The best medical technology will be of no use if it is not being noticed by the right people.
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11/27/2017 08:25 AM
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About Communication And Press Releases
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Communication is a crucial human way of informing and staying connected. There are various communication channels such as news, press releases, writing and blogging among many others. All major companies and organizations rely on media to channel their report and statements to the public and their employees, but, without the great PR and an excellent press release channel this targeted audiences might miss out.
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10/10/2017 10:59 AM
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Getting the Most Out of PR Internships
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It's that time of the year when students whether pass outs or still in their graduation period are running here and there looking for an internship in the best sort PR companies. People tell them to get an internship for the experience but what they don't tell is how to convert these internship opportunities as a chance of grabbing a good paying job in one of the top PR companies. Here are a few steps that will help you in making the most out of your PR internships:
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10/10/2017 10:52 AM
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3 Key Trends That Will Affect the World of Public Relations in 2017
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With technological advancement and digitisation at its pace, the world of many industries including that of Public Relations (PR) is changing rapidly. With this rapid pace of changes taking place here are the 3 main trends that will have an impact on PR professionals, especially those working in Public Relation companies:
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10/10/2017 10:47 AM
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5 Reasons You'll Regret Hiring a PR Firm for Your Startup
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It's better to correct a thing several times and finally deliver it with perfection, instead of wasting the hard earned resources on some petty decisions taken in a hurry that make us regret in the later on period. We know when you start a business all on your own you have loads of pressure and expectations to cater to, but my dear friend only the one who deals with this pressure with calm and composure will lead in a better way.
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10/04/2017 12:58 PM
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Curate and Control Your Online Reputation
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Shakespeare, in Act 2 of his circa 1603 play Othello, said it best: Reputation, reputation, reputation. It is the original personal brand and one of the defining realities of our lives. For Solopreneur consultants and other self-employed professionals, reputation governs the number and quality of projects made available to us and therefore, reputation impacts our income and the kind of life we're able to live. It pays, in more ways than one, to cultivate a peerless reputation and guard it vigorously.
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09/19/2017 10:11 AM
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6 Ways to Make Your Online Public Relations Drive SEO
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If you think PR is dead, then you are missing out big on the brand visibility opportunities that PR in this digital age comes with. Of course, times have changed. The old tactics of traditional public relations that find expression in strategic event coordination, crisis communication, reputations management, trade shows, sponsorship opportunities, outreach, distribution of press releases and leveraging on traditional media (Radio, TV, Newspapers) -- have now given way to more digital approaches.
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09/13/2017 08:48 AM
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How Public Relations Helps A Business To Grow Into A Brand
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The importance of 'Business Growth' differs from company to company, some companies focus on sale while other believe in Brand Awareness. Focusing on Brand Awareness is always a long term solution for Business Sustenance and Reputation.
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08/08/2017 02:51 PM
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Customer Service: How to Do It Badly
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What happens when you get bad PR. The Goat Cafe case study.
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06/01/2017 12:12 PM
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The New Revolution of Public Relations and Your Brand
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Public Relations (PR) has been around for a very long time. However, the face of PR is not the same as it used to be when it comes to your brand. That doesn't mean that the concepts of PR, as they have always been, don't apply any longer. They still do and they can still help your brand tremendously.
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05/22/2017 04:10 PM
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Why Do So Many Spokespeople Get Into Trouble With Media Interviews?
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So many business leaders get into trouble during media interviews because they treat them like presentations. Talking to journalists requires a completely different skills set.
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05/18/2017 12:50 PM
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Star Wars Special: PR Lessons From The Jedi Masters
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While many look to the film franchise for childhood reminiscence and heart-racing plot build-ups, some of us discovered enlightening public relations advice from Yoda and Obi-Wan Kenobi. Here are some of them.
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05/04/2017 09:29 AM
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Social Media Influencers: A Skin-Deep Industry?
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An advertisement by local micro-influencers agency, Faves Asia infuriated many for a few reasons but none of the offences were as great as misrepresenting the influencer industry as an easy road to fame and wealth. The video was taken off within days after overwhelming lash backs.
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05/04/2017 09:29 AM
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How To Get Your Press Release Published By The Media
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While some argue that press releases no longer work in the context of modern digital communications as the world takes to citizen journalism, we disagree. This is how we work magic.
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05/04/2017 09:26 AM
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What Does It Take To Excel In Hospitality Public Relations?
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If you think media connection is all it takes to excel in hospitality public relations, think again. It is one thing to generate press releases and garner publicity, and another to ace in hospitality PR. Reputation management in the hospitality industry is an ever-ongoing process of ensuring excellent guest experience every single time. This requires a PR practitioner to not only be efficient but hospitable. While the term hospitable can be rather vague for most, we have outlined the three E's of what it means to be hospitable.
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04/16/2017 03:58 PM
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Why Do Some Publicity Campaigns Have Greater Success?
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In an article published by The Straits Times, Why Some Causes Resonate, Ms Carol Soon, a senior research fellow from the arts, culture and media research cluster of the Institute of Policy Studies, sheds light on the success of Pink Dot. A highly controversial event which began in 2009 with the aim to promote understanding and acceptance for the lesbian, gay, bisexual and transgender (LGBT) community, Pink Dot increased its attendance from 2,500 people in 2009 to an estimated 28,000 in 2015, according to media reports. Publicity for the event...
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04/05/2017 09:39 AM
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Who Really Speaks for Your Company
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Are you in charge of your company's social media image? You might not be!
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03/31/2017 11:40 AM
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How Can Real Estate Benefit From Public Relations?
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The Real Estate industry has evolved immensely, all with the emergence of the online trend. With today'scut-throat competition on the internet, it is paramount for real estate businesses to maintain a strong online presence and build brand reputation. While the different advertising and marketing strategies are important for a business, Public Relations can give you an added push into the market.
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03/01/2017 09:15 AM
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Trending PR Strategies for 2017
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The public relations industry continues to evolve. As visual storytelling, digital and social media all continue to play a larger role, many marketing professionals are looking to incorporate more tools into their PR war chest. Here are some of the hottest trends that could give your business a boost and a heads-up on your competition.
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02/23/2017 10:11 AM
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PR Relations With Celebrities
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Public Relations is the most crucial strategy to stay relevant and maintain a positive image within the people's mind. The film industry's two biggest players - Hollywood and Bollywood, give importance to public relations.
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02/23/2017 08:50 AM
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Tips To Pitch Like a Pro
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An easy-to-follow 3-step guide to successfully pitch ideas to clients, investors, bosses and the media. A pitcher needs to know the audience well enough and around the interest of audience while convincing them with genuine style that derives from the right amount of confidence.
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02/02/2017 08:48 AM
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The Perfect Handout For Doctors & Dentists?
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Let's start by clarifying the word perfect. What am I talking about when I say perfect? Toothbrushes?
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01/17/2017 12:29 PM
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What Media Intelligence Can Do for Your Business
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The quote is enough to explain you the necessity of media intelligence for your business. But we don't want you to exit the page with a lesser knowledge of media intelligence. So, we came out with a deep insight about it.
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12/28/2016 08:53 AM
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5 PR Tactics To Promote Your New Book
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Business authors spend thousands of dollars to write and publish their book. They may self-publish or even have a publisher on-board to help in the process. However the art of promoting it is left up to them. This article provides five public relations techniques to help assist in this process.
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12/16/2016 08:23 AM
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4 Features Of An Ideal Press Release
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There are some people who feel that press releases don't have as much weight as they had before. While there are some people who misuse them, when written properly, the releases still have a great impact on helping you to generate buzz about your products and brands. To help you out, here are the features that you should ensure that your press release has for it to give you the desired results:
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11/23/2016 02:33 PM
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How to Write A Better Email News Headline to Get Better Media Coverage
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Reporters get lots of email. Dozens if not hundreds a day. Imagine what it is like to sort through these all day long, then picking out a few to pursue for print or on-air use.
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11/21/2016 04:15 PM
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Amplifying Your Company Message Through Targeted Internet Marketing
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What is your goal as a business? Regardless of what industry you are in, what services you perform, or products you sell, you want to make money and succeed. In order to do so, you must find the correct clientele and sell more.
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11/16/2016 11:54 AM
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6 Ways Public Relations Can Help Your Business
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It's a fiercely competitive world and every business work on their own creative marketing plan to make their voice heard. Most often, organizations implement Public Relations strategies without realizing the amount of impact it is capable of creating. And on the other hand, small businesses often tilt towards advertising and ignore Public Relations.
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10/25/2016 12:19 PM
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Relationship Between PR and the Media
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PR practitioners consider the media to be the main channel for carrying their clients' messages. In order to bring in the credibility factor and convince their public, PR relies on journalists, newspapers, broadcasters and bloggers to tell their clients' stories in a positive way. Persuading the media to feature their message and maintaining cordial media relations is one of the major roles for PR practitioners.
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10/24/2016 09:13 AM
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Understanding Targeted Internet Marketing: Halloween-Style
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It's almost Halloween and you know what that means- trick or treating! This holiday is not only a day for kids to get candy and have fun but actually, Halloween is the perfect metaphor to explain a good business strategy for targeted internet marketing. While kids dressing up and going from house to house to get candy may not be the obvious business scenario, you can actually learn a lot from it!
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10/17/2016 03:24 PM
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What Are The Soft Skills A PR Executive Should Have?
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Technical skills are indispensable to the hardware of any job. In a Public Relations firm, soft skills are just as central to PR executives who work in a people-centric environment. The PR industry is founded on the ability to establish trusting relationships with clients and the public.
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10/03/2016 09:55 AM
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Creating Effective Press Releases for Powerful SEO
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Due to the advent of online marketing, especially social media marketing, it's easy to forget about the old tried and true marketing methods that have been used successfully for many years. Believe it or not, the old fashioned press release is still a viable, useful, and successful means of getting traffic to your website as well as information about your business to the masses.
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09/13/2016 09:07 AM
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Essential Skills You Need To Have To Succeed In The Field Of Public Relations
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If you are excited to carve a name in the field of public relations, you have to know that you need to have some essential skills first. In addition, you need to continuously hone and update these skills so that you can truly find success in the field of public relations. Below are some of the important skills you will need to succeed in public relations.
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08/31/2016 04:21 PM
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Good Solid Advice for Business Reputation Management
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Managing your reputation effectively can bring you customers, period. When you have a company with a good reputation, your customers are going to talk about it. You must always try to protect your company's reputation for it to be a success.
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08/25/2016 09:51 AM
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Creativity in PR Takes Centerstage
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Even as persistent overuse and empty application conspire to rob it of all meaning, the transformative impact of genuine business creativity has never been more important. It is the difference between cutting-edge campaigns and humdrum marketing, between genuine innovation and copycat mediocrity. In short, it is the not-so-secret ingredient behind every great public relations and marketing initiative.
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08/19/2016 08:20 AM
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Important Things To Consider When Taking Your Printing Company To The Next Level
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Although many companies and consumers are trying to go paperless in most areas of life, the need for high-quality printed documents continues to exist. Moreover, major printing companies can handle many different types of work including printing for product packaging, phone card, gift cards and many other items. If you own a small print shop and are ready to start operating on a far grander scale, there are a few key concerns you need to review.
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08/15/2016 10:15 AM
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PR Perspective: Get Your Point Across With Your Client... From a Client's Perspective
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A relationship between a PR professional and the client can be a value-added experience for both the client and the PR professional. When done well, the client can see tangible results from the relationship which justifies the PR professional's fees. When done poorly, the client has difficulty understanding why he or she has to do yet another fruitless interview for a target market that doesn't match who the client is trying to reach. The end result can be a disillusioned client who is exasperated with writing yet another check for PR fees which don't provide the value he or she is expecting.
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07/22/2016 07:33 AM
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7 Strategies To Rock Your PR Efforts
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1. Develop a great story. This is crucial.
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07/19/2016 04:14 PM
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How Online PR Helps Companies Build Reputation
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Companies are scrambling to get a foothold in this ever so competitive market. PR managers of organizations and businesses have a herculean task at their hands. Given the constant changing online behaviour of consumers, the PR industry has to be quick in their analysis of the market and swift in the execution of their plans without one shadow of a doubt. Gone are the days of e-mails and phone calls; the need of the hour is a smart and dynamic online PR regime, and the faster the companies accept this, more will their traction increase.
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07/19/2016 03:50 PM
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Public Relations Now and Then - An Overview
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Since change is regarded as the flavour of life, like every form of Marketing, PR has seen a drastic change over the years. From being restricted to the print media, and working with journalists, modern PR practices have evolved to being entirely different to what they used to be a couple of decades ago. With every company having an online presence and with customer engagement growing with every passing day, new forms of community outreach programs have started to come in vogue.
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07/05/2016 01:25 PM
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Why You Let Modesty Weaken Your Popularity Potential?
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Public relations is a great way to get your business news out to the public on a limited budget. No need to spend big time if your business news can make the mainstream news.
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06/22/2016 01:45 PM
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More Great Advice On Absolutely Improving Your Business Reputation
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As a commercial enterprise, it should become essential for you to learn the art of managing your business's reputation. If you aren't, you should seriously consider this, as it could be the difference between the failure and success of your venture.
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06/22/2016 12:46 PM
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Unsurpassed Expert Advice About Online Reputation Management
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It is a fact that your online business is affected greatly by how others perceive it. Unfortunately, what people say on the Internet is not always true. However, you can take steps to protect your online reputation so that your business can continue to thrive.
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RELATED ARTICLES
Sure-Fire Recipe for a Successful Public Relations Career
Without a solid, well-designed foundation, few buildingssuccessfully withstand the ravages of time and weather. And so it is with public relations, ever-dependent upon how well its practitioners understand the discipline.
What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners
New business owners often miss out on publicity opportunities because they think it's a nuisance to talk to reporters. In fact, publicity can be far more valuable than advertising.
Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity
Unlike some professionals like lawyers and doctors, financial planners aren't required to be members of a professional association.However, if you want to take advantage of a great way to get free publicity, you marketing-minding financial professionals will join an association like the Financial Planning Association or the Society of Financial Service Professionals.
The Press Pack Is Chasing You - Give Them Room
There's good news for public relations execs, marketingprofessionals and even one-man-band entrepreneurs: journalistsare surfing your sites looking for news.It's true - while some PR people spend months trying to win overcynical reporters in order to wrangle a company profile or CEOinterview (and get nowhere), an army of journalists areproactively hunting for facts, figures and interview candidates.
Get PR Off the Bench
Something that results in your most important outside audiences doing what you need them to do should not be warming the bench.But that's exactly what's happening at organizations that allow their public relations people to play games with tactics like newsletters, press releases and brochures instead of aggressively pursuing the major benefits PR can provide.
3 Reasons to Tap into the Power of Publicity
Publicity is obtaining editorial coverage or features for your business. Publicity is getting your business reported as news.
Competition in the News Creates Spin
In larger cities with many outlets they are competing for more news that other outlets cannot get as fast. "THE SCOOP" and also the spin, this spin thing is so that articles can cater to the readership or so they say.
Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough money for retirement, reporters fear getting their facts wrong in print.Inaccuracy isn't tolerated in newspapers or magazines.
5 Critical Tests Every Press Release Must Pass
You've heard "them" say it, haven't you?By "them" I mean the experts. The teachers.
Publicity: A Financial Planners Best Marketing Friend
There's an old African proverb:"If you think you are too small to make a difference, try sleeping in a closed room with a mosquito."There's a message here for financial planners who want to get free publicity exposure, and use it as a smart marketing tool to grow their practice.
Rise of the Creative Class
The fast changing dynamics of the world economy is forcing organizations to fundamentally rethink the manner in which they have been communicating with their constituent communities and decision-makers. It is constantly being proven that conventional communication approaches that are designed to raise public awareness may often have the opposite effects of those intended.
How To Use PR To Build Your Business
Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations.
How To Get Zero Cost Publicity For Your Business Part 2
This is the ending to my previous article, How to get no cost publicity for your business. Some other options include signature files, joint ventures, free for all links, informational articles, webrings, and giveaways.
Dont Pay for Radio Interviews
It used to be that all you had to do was pitch a great idea with a clever hook, and you'd be booked as a guest on a half-hour radio show.These days, however, hang onto your wallet.
The Story The Media Really Wants
If you're like most of my clients, you're probably interested in getting the media to cover the success of your business. These "business success stories" can be used for future marketing efforts -- including reprints of the story in your marketing materials or on your Web site, or framing the article and hanging it in your office.
Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis
Prior to launching a new public relations campaign, evaluate the media coverage you've gained and dig deep into the coverage your competition has received.One of the first steps in defining a public relations strategy is to understand how you and your competition stack up in terms of media coverage.
Achieve Media Attention for Your Business
Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting, Women's World, First for Women, Newsday, Newsweek, Salon, In Touch Weekly--and even The National Enquirer.In fact, I've been quoted in over 100 prestigious U.
All You Need to Know About Press Release Writing and Distribution
Before you even think about writing a press release, there are a few things you need to know about the media. Here's the first - and most important - of them:1.
Mastering the Media
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch have in common? Media exposure. They were ordinary people who became household names.
Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries
Only two media in Spanish speaking countries offer RSS: the Spanish newspaper El Mundo and the Argentine Clarín. Although the blogs are becoming more visible in the media and are becoming a research topic, still they are something of small "evangelist groups", who promote its use? but this can change in little time.
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