PR Information

Pitching the Media - 10 Strategies To Get You Noticed

If you're ready to get serious about press coverage for you or your business, these are ten time-tested tips to follow.

Using Effective Public Relations to Attract Investors

For companies looking to take their enterprise to the next step, the search for investors and/or satisfy venture capitalists requires an in depth understanding of the practice of investor relations.

Corporate Donations, Government Grants and the Public Relations Justification and Ethics in Giving

So often we hear people complain that this person is rich and they did not give enough to that cause or that Corporation is only giving for the Public Relations and they lack ethics.

Corporate Volunteerism, Donations and Public Relations

Many people often condemn Corporations for only giving when it is a trendy issue. For instance every one was ready to help out in the Indonesia Tsunami, Pakistan Earthquake and Hurricane Katrina.

The Power of Applied Public Relations

Especially powerful when business, non-profit, public entity and association managers plan for and create the kind of external stakeholder behavior change that leads directly to achieving their managerial objectives.

Make Public Relations Work for Your Business

The magic word that every consumer loves to hear more than any other is, FREE! Sales promotions offering a free sample or product inducement are always exceedingly popular.

Public Relations Shock and Awe!

You may be a business, non-profit, public entity or association manager who has always viewed public relations through a tactical lens (press releases, broadcast plugs, brochures, plant tours, etcetera).

How to Win Big With Public Relations

Hopefully, as a business, non-profit, public entity or association manager, you will switch from a tactical approach to public relations, to one that emphasizes a strategic plan to achieve your managerial objectives.

The Important Role Of Public Relations

Public relations is fundamentally the art and science of establishing relationships between an organization and its key audiences. Public relations plays a key role in helping business industries create strong relationships with customers.

Public Relations Counselors

The aim of Public Relations is to maximize support and minimize opposition for your enterprise among the various stakeholders and general public. A PR campaign consists of two distinct elements -- strategy and execution, i.e. what to do and how to do it.

Public Relations Firms

When you shortlist a PR firm, you do so on the basis of its sector knowledge, its understanding of your objectives and the pitch it makes.

Public Relations

Though the press release is the most common Public Relations tool, it is just one of the many means to gain free publicity. Here are some other avenues to explore:

Who Needs A Public Relations Specialist?

An organization's reputation, branding, profitability, growth, and future success depend on how effectively they reach and motivate their targeted audiences.

Great Public Relations Keywords To Generate More PR Sales Leads

If you are a public relations professional you know that created a website for your business is easy. Drawing visitors to your site to generate PR leads is the difficult part.

Public Relations - Tips For Starting A Career

In this article we're going to go over some tips for those who are considering a career in public relations.

Introduction to "A Branded World: Adventures in Public Relations and the Creation Of Superbrands"

You'd have to labor to shield yourself from the power of Branding; it's hard to avoid it in today's business and social climate. Even in the backwoods of very, very small-town America, you couldn't emancipate yourself from the in-your- face concepts of Branding messages from all over the world.

Effective Public Relations Essential for Personal Branding

Move over pop star "Posh Spice" Adams and English soccer hero David Beckham, the personal branding power of newly engaged Australian celebrity sports couple Lleyton Hewitt and Rebecca Cartwright could be worth up to $100 million dollars.

Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business

If you own a small business you should consider ways to promote yourself through public relations to compliment you advertising regiment and keeping your name out in the public and in front of your best customers.

Public Relations & Advertising: A Perfect Marriage

Businesses that depend upon advertising should do everything possible to make sure they are spending their dollars wisely.

How to Get the Most From Your Sales Promotions

Free Stuff! You've gotten them, seen them, perhaps even been a little bit annoyed by them, but the key is that you've held onto them.

Things to Consider When Teaming Up With Charities

An old and effective method of marketing has to do with teaming up with a charity of some kind. Businesses do this because it can easily help improve their image, and help them improve their community.

Trade Show Display Tips That Will Have Attendees Swarming Your Booth

Trade show displays are one of the harder marketing materials to design for. Attendees are usually gazing though the crowds of umpteen trade show booths, just waiting for something to catch their eyes. This "something" needs to be you and the display in your booth.

Why exhibit? How your business can benefit from exhibitions

Exhibiting is one of the most effective methods of face-to-face marketing.

I Know What the Media Wants

The media wants stories, but beyond that, not even the media knows what they want. They are constantly searching, trying out new stories, coming up with new ideas.

How to Determine a Reliable Wholesale Distributor?

The number of people who are making a living out of reseller business is increasing significantly these days. There is a sharp increase in the number of people who are now working on an online auction forums such as eBay.

Plans to Increase Their Products & Services for the Upcoming New Year

If your not familiar with the Profit Lance Course, it just might be a fine time to get on the band wagon of new internet marketing techniques to achieve a successful work at home business

Can Becoming a "Thoughtleader" Give You an Edge? Attempts to Quantify Its ROI Say YES

Have you ever thought about or noticed a competitor utilizing "thoughtleading" as a business development strategy?

35 Quick Tips for Writing A Press Release

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Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-classsongs and performs them in a manner that moves his listeners totears.

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed to transmit news about books, products, and people.

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March.

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention.

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news.

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers.

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait.

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse.

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time.

8 Ways to Use Local Publicity to Drive Your Business

While scoring anice story in BusinessWeek or USA Today is something tocelebrate, there are times when you need to grab attention a bitcloser to home. If your business draws its clientele from a specific town, cityor region, focusing your energy on getting an elusive nationalpublicity hit may be overkill, especially when getting publicitywhere you need it -- in your home town -- is often so mucheasier.

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health of your business. You probably also know that e-mail is the way mostpublicity seekers get in touch with reporters to score thatprecious coverage.

Editorial Calendars: A Key to Publicizing Your Business

What is the one thing that all of the best public relationsagencies do every year? They research and compile editorial calendars from publicationsthat are pertinent to their client's business. You should too.

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, people ask me how public relations has changed during the two decades in which I've been seeking publicity. Myanswer: technology.

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business in a popularwebsite or your local paper. Don't let your efforts ends there --here are seven tips to help you maximize your online and offlinepublicity: 1) Reprint, Reprint, Reprint! A favorable article on your company or products is marketing gold- it implies that the publication or website has given itsendorsement.

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