Don't Forget The Copywriting

Copywriting And Content Creation

One of the most important, but often overlooked aspects of marketing is copywriting. Businesses afford much attention, time and money, on graphics, mail formats and all of the website bells and whistles. But the copy--what is said about the businesses product--is often left to the end, receiving little focus or refinement.

Whether your marketing plan involves ads, direct mail or a website, you need to ensure that all of your copy is professional and furthers your marketing goals in the most effective ways possible. With all that you invest in each marketing effort, you must ensure that your copy is a help and not a hindrance to your marketing goals. You are undoubtedly very well versed on your product. But you may not know the appropriate angle for each specific medium.

For direct mail, what makes the targeted customer open your letter and continue to read? With print ads, how do you get your point across quickly and memorably? And with your website, how does a prospective customer find you and decide to buy your product? Each marketing medium requires specific copy know how, as the copy must further the different goals of each effort. Valiss has the experience in the marketplace to apply successful and appropriate copy principals for every form of campaign--principals relating to broader copy goals or the more subtle nuances.

What Sophisticated Marketers Know

Sophisticated marketers know that successful print media requires copy that is concise, persuasive and relevant. Don't sabotage your marketing goals with unprofessional, ineffectual copy. Valiss professionals provide copy that enhances and completes any and all marketing campaign efforts.

Ted Prodromou spent over 25 years in the computer industry working for IBM, Digital, and Cellular one. Today he's the owner of Valiss IT, a consulting firm that provides small business coaching and marketing help. He's also a certified personal and professional coach.

Ted has created and led many coaching workshops and today is helping small businesses automate their marketing with his latest coaching program, "Attract Clients While You Sleep". For more information visit http://www.valiss.com/specials

If you would like to download his free report "How To Attract Clients While You Sleep" visit http://www.valiss.com

You are free to distribute this article, providing it remains unchanged and with the resource / bio box attached.

More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Copywriting Information:

Related Articles

Top 3 Rules for Writing Effective Copy
One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product.
Discover Your Creativity
You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal.
Freelance Writing As A Career
Most people would love to make a living from freelance writing. If you tell people that you are a freelance writer, chances are that they will respond by telling you about their own desire to be a freelance writer.
Should You Use Testimonials When You Create A Web Site?
You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not.
How To Find Freelance Copywriting Jobs
Your goal is to land a few nice, secure freelance copywriting jobs, but how do you get them? The most important factor in finding these jobs is that you pursue the job you are looking for with all of your ducks in a row, so to speak. Here are a few things you need to do in order to get the freelance copywriting jobs that you have been looking for.
Its Not What You Say But How You Say It
Copy is all about words. Or is it?Copy is about using words to describe the benefits of your offer.
Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting
Each weekday during my Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce the training I give on weekly phone calls. The drills are illuminating and fun.
Advice for Copywriters: How to Win the Freelance Bidding War
Are you a freelance copywriter working from home? If so, you've probably been on the project bidding war sites, like elance.com.
Designing for a Non-English Audience
Having worked as a digital publishing specialist at a large corporation at my previous job, I did not think being in charge of foreign language typesetting would be too difficult. After all, the layout and the images are already prepared and I only need to flow in the text - how hard could that be? I was sure that a simple Copy and Paste, or text importation, would do everything.
Organizing Your Data to Write Better Copy
Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally recorded.
Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.
How To Find Editing Services Online
Quality is what you need. What you don't have is time.
Are You Asking the Right Questions in Your Copy?
It's a common approach to writing copy. You begin by asking questions.
3 Steps to Great Copy
Nothing irritates me more than being told that there are '3 Secrets' to great copy. Worst still are those marketing promises that say something like, "3 Secrets that the copy gurus don't want you to know".
Web Copy - How Much is Enough?
These days, there's widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it's commonly accepted that web copy is a vital component of any website.
How To Become Qualified As A Proofreader
The field of proofreading is not as easy to get into as you might think. In fact, there are many proof reading qualifications that you must possess in order to qualify.
Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly
When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly.
Writing Benefit-Driven Web Copy - 4 Steps to More Sales
You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?Recently I wrote an article explaining how to identify the benefits you offer your customers (http://www.divinewrite.
Promote Your Business and Get Paid for Doing It!
How can you gain credibility and exposure for you and your business, reach a motivated audience, develop a far-flung network, hone your presentation skills -- and get paid to do it?Many writers, artists, speakers and entrepreneurs have found an answer: they teach classes in adult education programs.Adult education is big business.
Five Sections of Your Copy Guaranteed To Get Read
Only about 20% of your copy is going to get read. The rest will simply be scanned.