Children's designer clothing; all labels, brands and pressure?


How we bring up our children has always been subject to public scrutiny and never more so than recently with the media hype surrounding childhood obesity and the pressure that children seem to be facing from an increasingly young age with regards to school tests and evaluations. When it comes to how they are dressed, you would think that would be simple - surely you just choose hard wearing, comfortable clothes appropriate for the weather, things they can run around and enjoy life in! However, it seems that even with something as simple as clothing there are more complex issues lurking beneath the surface.

Consumer pressure drives sales

A survey commissioned by the BBC Money Programme in March 2007 identified the key costs of bringing up children as Childcare, Toys, Clothes and helping the child through University. When it came to clothing, the survey revealed that 65% of parents admitted spending more on their children's clothes than on their own. This survey was not alone in its findings. It would appear the increasing obsession with celebrity culture and consumer pressure is driving many parents to give into the 'urge to splurge' and spend more than ever before on designer labels for their children to wear. This is particularly true in our current cash rich, time poor age where parents often spend on their children to alleviate their own feelings of guilt or frustration at not spending the time they would like to with their children.

Parental influence is key

Research undertaken by Vox Pops International into licensing and young children identified that many parents admitted that it was their own tendency to choose merchandised goods that was contributing to their children's desires for licensed toys and branded goods. Many parents even confessed to choosing characterised goods before their children were born, such as products for the nursery, bedding, or the first baby clothes. Undoubtedly the merchandisers have a role to play here with their relentless advertising encouraging consumerism, peer pressure and pester power, but maybe as parents we also need to stop and think about what we are doing and what more we could be doing to avoid this type of consumer pressure or at least help our children understand it.

Encourage independent thinking

As parents we are responsible for our children's development and should encourage independent thinking. Can we make them more aware, and better capable of meeting, the influences that they are exposed to? This may be as simple as avoiding or limiting exposure to commercial television stations. When commercial television is on, or advertising is around, point it out and help children understand that the main goal of advertising is to make them buy things-often things they don't need, and didn't even know they wanted until they've seen the ad in the first place! If you can laugh at how ridiculous this is together you will be on the way to helping them distinguish between what they really need/want, and what they think they need/want. All of this will help encourage non-commercial values in our children by getting them to put shopping into perspective and see it as an activity we undertake when we need something, rather than an engaging pastime or hobby.

Strike a balance

As with everything in life it is, of course, important to strike a sensible balance. So, with children's clothing, is there an alternative to the extremes, on the one hand, of expensive designer clothing which can almost turn your child into a mini adult, a walking bill board or adult accessory, and, on the other hand, of the cheap and often badly manufactured clothing at the other end of the market? The good news is that as a parent you can choose and find quality, design led clothing without the logos which will still leave your child looking as a child and which is available at affordable prices. What is more, if you spend time with your child helping encourage these non-commercial values you can be sure you are giving them what they really want and need - more time with you rather than more consumer goods!


More Resources


04/23/2024
Monroe Co. woman charged with 2nd degree murder in drunken driving crash that killed 2 kids at birthday party
Two children were killed and 13 others were injured in the crash at the Swan Boat Club in Monroe County.


more info


04/23/2024
2024: The year of the demon baby
If I had a nickel for every 2024 movie about a woman giving birth to a suspicious baby, I'd have two nickels.


more info


04/22/2024
David Mamet Calls Hollywood’s DEI Initiatives “Garbage” & Says His Kids Are Not Nepo Babies: “They Earned It By Merit”
David Mamet is against the initiatives in Hollywood to create diversity, equity, and inclusion, referred to as DEI.


more info


04/22/2024
Mom, family members have emotional outburst as couple charged in twins' deaths appear in court
Court paperwork details numerous injuries of 5-week-old twins, which prosecutors say were committed by their parents before the babies were found dead in their apartment.


more info


04/21/2024
Mila Kunis and Ashton Kutcher met babies with their names
In her first red carpet appearance since the Danny Masterson controversy, Mila Kunis shared a sweet story about her and Ashton Kutcher's encounter with a couple of mini-me's


more info


04/21/2024
Babies don’t belong at comedy shows – let’s stop crying about it
OPINION


more info


04/21/2024
UnityPoint Health - St. Luke’s hosts ‘NICU Baby Reunion’
Families of NICU babies came back to St. Luke's to celebrate their kids graduation from the NICU.


more info


04/21/2024
Sick Men Punish enemies by bombing their women, babies, kids
It is absolutely futile to try & explain to a sentient being from a planet in the Andromeda galaxy, who might be these false idols, Jesus & ...


more info


04/21/2024
Nicole Kidman's 4 Children: Everything She's Said About Parenting
Nicole Kidman shares two children, Bella and Connor, with ex Tom Cruise, and two daughters, Sunday and Faith, with husband Keith Urban. Here's everything to know about Nicole Kidman's kids.


more info


04/21/2024
Horror images show aftermath of fatal children's birthday party wreck
Horrific images captured scattered balloons and party cups laying around the rubble of a boat club, where a suspected drunk driver smashed into a children's birthday party, killing two young siblings.


more info


04/20/2024
Therapist, author devotes channel to help raise healthy babies, children
EMORY, Va. — A local author, musician, and health care professional has created a YouTube channel to help families raise healthy babies and children.


more info


04/20/2024
Houston parents charged in connection to twin baby girls' death Oct. 2023 death, documents say
Police have filed charges against 21-year-old Francisco Vega and Angelina Calderon in connection to their twin girls' death, who were found unresponsive inside their southeast Houston home back in October.


more info


04/20/2024
The Women Who Had Five or More Kids on Purpose Think They Know Something You Don’t
I have one kid. A Harvard Ph.D. with eight kids and a right-wing publisher has some lessons for me.


more info


04/20/2024
Miracle! Pakistani Woman Gives Birth To 6 Babies In An Hour In Rawalpindi; All Infants In Good Health
The woman who has been identified as Zeenat Waheed, who is the wife of Mohammad Waheed, gave birth to the sextuplets at the district hospital on Friday (April 19). Zeenat gave birth to all the six kids one after another in a span of one hour.


more info


04/20/2024
Baby dwarf goats steal the show at Open Farm Day
What could be cuter than a dozen Nigerian Dwarf goat babies? Each weighing only 10 pounds, the 8-week-old babies, or “kids” as farmers call them, pranced about and nibbled on hay as children and adults crowded round to pet and cuddle the miniature...


more info


04/19/2024
"It’s so important for their development and they enjoy it!”
"Even if it takes a bit longer or is a bit messier, it’s so important for their development and they enjoy it!”


more info


04/19/2024
8 Best Baby Humidifiers of 2024, Tested by Experts
These humidifiers are no match for dry winter air.


more info


04/19/2024
Paris Hilton's 2 Children: All About Phoenix and London
Paris Hilton and husband Carter Reum share two kids: Phoenix and London. Here’s everything to know about Paris Hilton's children.


more info


04/19/2024
Paris Hilton shares adorable first photos of daughter London after...


more info


04/19/2024
All About Kurt Russell and Goldie Hawn's 4 Kids
Here's everything to know about Kurt Russell and Goldie Hawn's four children, Boston and Wyatt Russell and Oliver and Kate Hudson.


more info


04/19/2024
Mom Gives Ten-Month-Old Son Household Chores To Show Babies "Are Capable"
One mom shared a video of her ten-month-old son helping with laundry and other household chores.


more info


04/19/2024
Is Taylor Swift’s New Album Appropriate for Tweens? Well, It’s Complicated
Taylor Swift dropped the "The Tortured Poets Department," but there's profanity and overt references to sex. So, is it appropriate for younger kids? Here's one mom's take.


more info


04/19/2024
Videos
Watch for free your favorite PBS KIDS shows like Daniel Tiger's Neighborhood, Wild Kratts, Odd Squad, and Sesame Street.


more info


04/19/2024
H&O Group launches chain stores with a new concept for babies and kids
The first concept store under the H&O kids brand opened at the Azrieli Mall in Modi'in, with an estimated investment of half a million shekels.


more info


04/18/2024
TikToker Nara Smith's ‘Controversial’ Names She Almost Picked for Baby No. 3
TikTok star Nara Smith revealed which ‘controversial’ and ‘unique’ baby names she nearly chose for third child


more info



More Babies & Toddler Information:

Related Articles


Breast Feeding Basics For Your Newborn Baby
It is a myth that bottle-feeds and breast-feeding is equally good. Mother's milk is the best for proper growth of the child.
Special Considerations for the Premature Baby
Every parent hopes and prays that their newborn will be healthy and safe. Normally a pregnancy lasts nine months.
Wheres My Mother of The Year Award?
With orange juice spilled over the kitchen table, Playdough in the cracks of the hardwood floor and a pacifier floating in the toilet, I wanted to scream phrases like, "How much more of this can I take?" and "I am not a maid!" and most of all, as the characters in Peanuts do, the long and profound, "AAUGH!" As I wiped the kitchen table, dug out the Playdough and retrieved the pacifier, I muttered, "Surely I deserve an award for mother of the year."When I decided to become a mother, I envisioned days of cuddling my newborn and bathing her as serene music filled the air.
Best Baby Shower Invitation Ideas
The best baby shower invitation ideas help everyone to have fun without adding stress on the expectant mother. Planning for a newborn can be overwhelming to each family member, so providing the best baby shower invitation ideas with fun and little effort on Mom helps to give the baby shower lasting feelings of friendship and love.
Baby Showers To Remember
Every mother wants an enchanting baby shower for her new baby ranging from shower decorations to invitation. These baby showers are a mere cakewalk essential for the baby care by both the parents.
Quick Tips for a Successful Baby Shower
Here are guidelines or quick baby shower tips for hosting a successful baby shower party. Come and explore these quick tips.
The Personality Traits of a Pisces Baby
Your Pisces Baby..
Tips and Tricks for Introducing Solids to Your Baby
Helping your child move from breast breast milk or formula to solids is a milestone for both you and your baby. However, it can be challenging for some parents.
Five Reasons For Preparing Your Own Baby Food
Are you unsure whether you should make your own baby food at home or just buy it from the store? If so, then take a look at these five good reasons for doing it yourself - they may help you make up your mind..
Stroller Facts And Tips
Did you know the first strollers appeared during the early 1700s? During this time having a stroller meant you enjoyed a comfortable lifestyle. Most citizens then used their stroller or 'buggy' to carry around and show off the newest member of their family.
How To Stop Toddlers From Biting
It is an unfortunate fact of life but, unfortunately, toddlers and biting frequently go together. It is a painful time for both the toddler and their parents and trying to stop the toddler from biting can be quite a challenge.
The Personality Traits Of An Aries Baby
Your Aries Baby..
How Can I Teach My Toddler to Share?
Helping your child move from breast breast milk or formula to solids is a milestone for both you and your baby. However, it can be challenging for some parents.
Gift Giving For Baby
Since they are you friends or relatives, chances are you know their lifestyle. Do they like to travel or like taking day trips to the amusement parks or zoos? If yes, backpack diaper bag is a good idea.
To Invite or not to Invite the Dad to the Shower?
Do you invite dad to the baby shower? As per the old tradition, the baby showers are "ladies only" celebrations and generally the dad did not attend them. However, he would arrive at the end of the baby shower to greet and thank all the baby shower guests and the hostess.
Theory of Child Cognitive Development
Jean Piaget has allowed us many insights into child cognitive development and his valuable research made great inroads concerning brain functioning in general. According to Piaget and his theories on child cognitive development, children are born with a great desire to interact with and understand the world around them.
Baby Shower Centerpieces That Double as a Gift!
Here you will learn how to make and where to purchase your baby shower centerpieces. As the centerpiece is the focal point of the baby shower, it is very important for you to design or purchase the right one.
Teach Your Baby To Read English
If your child's first language is not English, he or she canstill become an excellent English reader and writer. Yourbaby is on the way to successful English reading if she isbeginning to learn many words and is interested in learningto read in her first language.
Baby Gift Registry
A furniture gift registry helps us streamline to the best choice. Through an online gift registry, parents can find out exactly what is required for their baby.
Why Convertible Cribs Make Sense
Who doesn't love cool gadgets that morph into dozens of tools with a twist of the wrist. Finding baby equipment that grows with your child is like hitting the jackpot - particularly when it involves big ticket items.