Branding Information

Its Time For Some Steak


Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise.

The Positioning of Success


Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles.

The Brand Called You


The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.

Id Buy That: Getting A Brand Mindset


Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting.

Are You Brand Worthy? Are You Brand Worthy?


Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.

Branding Is Not Selling Out: ITS SELLING IN


Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn't in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about it?Me too!It breaks my heart to know that there are musicians, painters, sculptors, and filmmakers everywhere starving. Starving.

Don't Get Caught In the Trap: The BIG Difference Between Personal and Business Branding


When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few ever flourishing, the topic of branding has become hot, hot, hot. And thanks to experts touting the need for a personal brand in sole proprietor businesses the confusion is growing.

Too Dull? Too Sharp?


You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.

Notable News - The Branding Myth


How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true..

Naming Names... How to Name your Business


Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing".

Brand Building 201: Finding The Ideal Way


The strongest and longest lasting brands branch off of anexisting category. Branching takes patience and time.

12 Ways to Reduce Postage


1. Never send a letter that weighs less than 30 gms.

How to Write Classified Ads that Get Results Now.


SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be used to sell products directly from the ad.This works best for items costing no more thanapproximately $5.

How to Create Your Own Mail Order Products


Pick up almost any book or report on Mailorder Selling andinvariably you will find the same advice. When you select amailorder product, select one which: - appeals to a large segment of the population- is not readily available in stores- is easy to ship by mail- is worthwhile- and a product that lends itself to repeat orders Most mail order writers will also tell you to try to acquireexclusive selling rights to your product.

My First Year In Cyber Space


My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn.

More Resources

Business:Branding Articles from EzineArticles.com
07/24/2018 10:58 AM
A Comprehensive Guide on How to Define Your Brand Online
Brands are not just for big companies with massive marketing campaigns, they are equally important for anyone with an online presence no matter how small, if they want to grow and expand. Having your own personal brand invites many opportunities you otherwise would have missed.
07/20/2018 10:56 AM
Here's How To Use A Website For Business Branding
Lots of techniques are being used by businesses these days to utilise the glorifying digital space and embark their presence online. This article attempts to help them with some proven measures on how to run a website for branding. Read it on.
07/18/2018 10:32 AM
The Truth About Kylie Jenner's $800m Cosmetics Empire
With the latest Forbes magazine gracing an image of Ms Jenner on the cover, attention / focus was directed squarely onto her burgeoning cosmetics empire. With claims that it was worth over $800m, questions began to circulate as to where it got its wealth and market. This article looks to explore the answers.
07/16/2018 02:53 PM
Don't Think You Need to Brand Your School? Think Again
Quick. Name India's most valued and trusted brand. Since its inception in 1858, the Tata Group has established itself as India's most valuable brand across independent surveys by Interbrand and Brand Finance. It is virtually impossible to spend a day without being exposed to ads or messages from a Tata Group company. Be it Jaguar, Land Rover, Taj Hotels, Titan, Fastrack, Tanishq, Tata Sky or its many other brands, Tata is everywhere.
07/11/2018 09:11 AM
Helpful Tips For Calendar Printing
As I am writing this it is only mid-year and you might think it is way too early to start talking about printing calendars for the new year, right? Doing the groundwork, the planning, the design and the costing for the printing require time and you don't want to end up with a half-done job because you ran out of time. Start your planning now. Here are a few things you need to consider to get it just right.
07/09/2018 03:45 PM
Fixing Personal Branding Errors
Getting your personal brand in the shape that you want it to be will take time and work but it will be well worth it for you. You should keep in mind that your personal brand will take you very far in business.
06/13/2018 09:53 AM
Short Brief on Dyes & Pigments
Colour of materials is taken so much for granted by us today that we rarely give a thought to how it originates, how it is perceived and how it affects us and the world around us. The versatility of colour remains undisputed though; it is powerful enough to make a statement, generate an atmosphere or demand a response.
06/13/2018 09:31 AM
How to Create a Brand Professional That People Want to Get Behind
In case you desire to generate a significant impact as a business online, having a blog and a social media account is definitely not enough. What is crucial is to be aware that there has to be a brand behind that blog and social media account. There have to be something that make people feel is a whole, not just a bunch of posts and comments that are not tied together. Having a logo doesn't automatically makes your site a brand. To have a real brand you have to comprehend what's behind all the text you can write, it's like the essence that is deep of your whole platform, it is that little something that makes it special. Once you have a brand you'll have fans, in order to achieve that you need to create yourself and image, that image you create needs to get exposure.
06/12/2018 10:48 AM
Lose Your Mind - Find Clarity
In my humble opinion, what's missing on the way to clarity - and why so many business owners struggle to have it - will surprise you. You must lose your mind.
06/06/2018 12:30 PM
The Importance of Consistent Branding
Its becoming increasing common for your customers to evaluate, and make, buying decisions online. Just look at your own buying habits - how often have you reviewed the competition before even walking into a store (if you even go into a store and not buy online!
06/06/2018 08:54 AM
6 Hacks to Keep Your Web Design Forever Young for Corporate Branding
This article talks about the importance of a revamped website and how web design and development teams can improvise its different aspects to keep it young and productive. So, get ready to read all these crucial key points that you never know before.
06/05/2018 11:35 AM
Festive Ads - The More the Merrier
Come festivals and celebrations marketers hijack print, television and digital media with all that they have got. Be it major Indian festivals including, diwali, holi or celebration of special days viz, Independence day, women's day, children's day etc, every brand wants to do 'something different' to promote themselves.
05/30/2018 10:51 AM
Why Are Brand Guidelines Necessary?
Brand Guidelines have always been perceived as textbooks, which are more often than not considered irrelevant and its utility is often questioned. There is a general perception that brand guidelines are extremely restraining and an obstacle in the path of creativity. Even with these odds against it, brand guidelines are created and religiously followed by successful brands across the globe. Ever wondered what makes them so essential?
05/29/2018 08:18 AM
9 Ways Photographers Can Grow Their Business
Every picture clicked is a memory! Photographs capture moments and events that make life beautiful. Behind the lens we have the ability to freeze moments in time and share them. And the choices are endless in showcasing your talent to the world.
05/23/2018 12:33 PM
Upgrade To A Branded Elevator Pitch
Your elevator pitch and your personal brand are co-dependent. The two share a mission-critical objective, to create a positive and memorable first impression of you and your enterprise when you meet personal and professional contacts. The all-important self-introduction known as the elevator pitch is, while brief and simple, nevertheless your most important marketing tool, because it's often how people first get to know you and your business. From the opening line to the final sentence, your elevator pitch is Step One in communicating your personal brand.
05/17/2018 04:06 PM
The Incongruity Police Are Watching
The dictionary defines congruity as meaning: agreement, harmony, or fitness. That definition can also be used to define the ideal business, one where all parts of the business are in agreement, harmony, and / or fitness.
05/09/2018 03:32 PM
Add Value To Your LinkedIn Profile
Like many of us, I gradually allowed myself to ignore LinkedIn and undervalue that free and beneficial resource. After a nearly two year absence, I was happy to log in and discover new profile enhancements that showcase ambitious professionals and highlight our expertise in ways that make us look very capable to prospective clients and employers. If you're job hunting, or a Solopreneur in search of project work, these features can be a real plus. It's time to take another look at LinkedIn.
05/09/2018 03:25 PM
How Corporate Apparel Can Strengthen Your Business
It's 2018 and if you wish for your business to stand out from the competition, then a cold and bland approach just isn't going to cut it. In order to get your target audience hyped about your service or product, you need to build an eye-catching, warm-blooded and unforgettable brand. Besides traditional advertising, there is so much you can do to put your brand's name on everybody's lips.
05/09/2018 09:11 AM
Brand Marketing In A Nutshell - People > Product
Branding is the art of cultivating a "brand". Sounds simple but it's not. A brand - done properly - is like a big oak tree. It takes a long time to grow & cultivate, doesn't "do" very much - but provides shelter from winds & rain (bad market conditions) as well as providing a rich home for many smaller creatures (squirrels etc). The point is that most people neglect "brands" in the pursuit of quick cash. Whilst there's nothing wrong with this, it leaves them completely exposed to changes in market trends, an ultimately the growth that so many people yearn for.
05/08/2018 11:54 AM
What Is Design Thinking And Why Is It So Important?
Deign thinking is not a new entrant in the long list of buzzwords that is either being used loosely by newbies or discussed fervently amongst design purists these days. Nor it's the property of designers. As a matter of fact, it has long been practiced by stalwarts of music, literature, science, engineering and business. Design thinking is a problem solving, iterative process. It can not only be adopted by designers, but by anyone with a penchant for solving problems. At its heart is the intention to improve products by scrutinizing how users interact with them in different environments. It offers stakeholders the means for digging deeper for ways of enhancing user experience.
05/02/2018 03:45 PM
The Strategic Plan For Your Brand
Solopreneurs and small business owners rise and fall on the marketplace perception of their brand, also known as one's professional reputation. For that reason, the brand merits ongoing monitoring, enhancement and promotion as a component of strategies designed to support new business acquisition and encourage repeat business. The objective is to build and maintain a good client list. A useful way to review and evaluate your brand is with what many experts consider the gold standard of strategic planning, the SWOT Analysis.
05/02/2018 11:07 AM
How the Spring Season Affects How People View Your Brand
This article focuses on how the psychology of spring impacts how customers engage with your brand. It is proven that consumers subconciously change behavior in the spring and this can be used to your advantage.
05/01/2018 04:09 PM
Stop Keeping Your Business a Secret
Demonstrate your value and get on the radar of potential clients. Your business shouldn't be a secret. It's time to STOP hiding! If you don't let people know your exist, who will?
04/25/2018 08:03 AM
Finding Professionals to Create Your Exhibition Materials
You can't assume all exhibition stand contractors offer the same value or will go the distance for your business. It takes time to find a professional you can trust and you can fully communicate with. You have to be able to trust them to help you create an idea and bring it to life! They have to be able to do so in a timely manner and for a price that fits well in your budget.
04/18/2018 09:17 PM
In a Saturated Marketplace? 7 Steps to Great Business Ideas
The difference in business ideas can be compared to the difference between mediocre and exceptional and between boredom and passion. You're an expert at making your clients stand out from the crowd. Now it's about making you stand out from the crowd in a saturated marketplace.
04/06/2018 09:02 AM
Reasons Why Having A Logo Is Important For Your Branding
A picture speaks a thousand words - the idiom is not new to anyone. It is the reality, which most of us deny accepting, but no matter what, you cannot run away from the fact that visual effects leave a monumental impression than the words or saying.
03/27/2018 11:00 AM
5 Trends to Get Killer Logo Design in 2018
The design shows the era of logo either when did it got designed. Keeping it sleek, modern or updated indicates how well-presented is your business or brand identity. Therefore, to acquire most relatable concept that defines your business persona and standard professionally, opt for professional Logo Design Company that keeps the experienced staff and sources to provide latest pattern designs fits your needs and demands
03/22/2018 08:08 AM
Want a Larger Piece of the Pie?
At a recent family gathering, my cousin Ann, known among those seated at the table as "dessert-maker extraordinaire," cut her delicious-looking (and tasting) apple pie into equal-sized pieces and served it. Everyone smiled as wedges of the fragrant, just-warmed delicacy were passed out, but I think each of us around the table, we were hoping for a little larger piece of pie. Same thing in business. Everyone wants a larger slice of the pie!
03/21/2018 02:29 PM
Solutions to Private Label Your Products
Private label rights products (PLR products) are popularly known as the products that are owned by you though not created by you. Purchasing PL rights from real owner means that at an agreed price you buy products from the original equipment manufacturer (OEM) and are then free to sell/ promote/ modify/ edit/ or resell those products as they were your own. After selling PLR to someone, original equipment manufacturer (OEM) can no longer claim any differences in opinion that may arise due to product being modified/ sold by a PLR buyer. Intellectual property can also be a part of private labels.
03/11/2018 05:52 PM
Don't Make Dumb Promotional Mistakes
One's perception of a business is only as good as the image presented by the business itself, the promotional material their customers and prospects see on websites, print advertising, signs, vehicles, brochures, even business cards. Yet, all too often, what they show the public are dumb mistakes.
03/11/2018 11:14 AM
Oh My Gosh - That Gorilla Weighs 800 Pounds!
If it hasn't happened to your industry yet, be assured that it will. The 800-pound gorilla will come after you. It will sit anywhere it wants, maybe right next to your business, and try to push you off the bench.
03/09/2018 03:43 PM
Sharing Your Concepts for a Booth Design
You don't have to be an artist to share your concepts with exhibition booth designers. The more you can share with them, the easier it is for them to create something you fall in love with and you are proud to stand behind.
03/09/2018 11:22 AM
How To Create A Brand - Build Your Brand Development Strategy
How to create a brand is no way a simple question to be answered in a single sentence. You have to prepare a brand development strategy to augment your brand value.
03/05/2018 03:40 PM
Brand Launch Services Play A Key Role In Successful Launching Of Brands
Despite the marketing strategies designed by experts and all the efforts that are made for successful launching of products companies meet failure with growing number of products and services that are brought out for the customers every year. However, the question is how long the products remain in the mind of the customers and how often they are keen to become experimental. Given the fact that customer behavior changes rapidly hiring the services of professional brand launching services is essential. How to extract the best from these experts and determine that the company you have chosen is the best? After all, you cannot let go off the innovations and the opportunities and not to get the cost of capital back. There are different facets of brand launching about which you must try to find out in detail. While starting from the scratch during product launch you need to experience freedom when it comes to positioning the brand firmly instead of following the set strategies blindly.
02/24/2018 07:37 PM
Of Carrots and Added Value
Consider the products and services you sell. What can you do to make your customers rely on your products and services?
02/24/2018 07:30 PM
Avoid Creating Promotional Products That Are Not Appreciated, Create Customized Lanyards
We have all been there, you attend a big event and leave with a bag full of promotional products you simply do not care about. When you are a business owner, you know how much time and money can go into these types of items.
02/24/2018 07:29 PM
Impress Your Potential Customers With Promotional Clothing Items
One of the biggest parts of any business is your customers. To bring in new customers and bring back existing customers, you need excellent marketing tactics. Unfortunately, many companies tend to overthink marketing and make things more challenging than necessary.
02/23/2018 09:37 AM
Benefits Of Branding Your Personal Umbrella
When it comes to umbrellas, there are a lot of things that we should put into consideration when it comes to branding. The large space on an umbrella is one of the reasons why it is possible to create anything you desire on it. For people with small businesses, one of the easiest means of advertising their products is through the use of umbrellas.
02/23/2018 09:37 AM
Advantages Of Customizing Your Umbrellas With Designs
These days, companies and individuals look out for promotional materials that are affordable and easy to impress. One of the gift items that come to mind is umbrella. With the number of designer umbrellas on the market, choosing the right one can take time if it is your first time.
02/21/2018 09:46 PM
Types of Visual Content That Really Work
Visual marketing is gaining popularity because the human brain can consume and retain visual content easily. Technology is really helping us out in exploring how visuals can be used as an effective marketing tool. Ten years ago, it was not easy for a small business to launch a video marketing campaign. Now, even a small company can run a video marketing campaign on a tight budget. Here are some types of visual content that really works, if used properly
02/19/2018 09:44 AM
What Is a Hashtag? Why Do We Use It?
A hashtag is a label, used in context to information on social media sites, which makes it easier to find information when it comes to a specific topic or theme. It narrows down the search and saves the user from excessive information download.
02/16/2018 08:05 AM
Don't Flash a Light On Your Brand Problems
In November of 2013, JP Morgan Bank was in a mess and all over the news as it was criminally investigated for manipulating global financial markets. Someone in its marketing team decided to open up JP Morgan for some intended good press--and it went wrong. The tweet read, "What career advice would you ask a leading exec at a global firm?
02/15/2018 07:54 AM
How To Turn Your New Business Into A Successful Brand
A brand is actually the image a company or business firm holds on its products, services, staff, their uniforms, their styles of service and even their advertisement techniques. All these sum up to be the experiences your clients might have with your business firm or your company. A well-known and good brand takes care of this experience that its customers might have with it and also struggles to develop trust and integrity between the two. The importance of this point must be realized that the life, as well as the prosperity of your brand, depends on what your company does and the way it does so. This includes every kind of interaction that you have with your clients involving the content you put on your website and on all the social media forums like Facebook, Twitter, Instagram, Snapchat, etc.
02/14/2018 10:58 AM
Growing Fashion Brands in India and What Makes the Apparel Industry So Lucrative
The fashion industry is among the fastest growing industries in the world today. Since time immemorial, change has been the sole factor that has remained constant. Currently, the fashion industry of India is considered to be of a dynamic nature. Due to the increase in fashion conciousness among Indians over the last few decades, the fashion industry has experienced a boom. Starting from the middle aged home maker to the funky college youth to the top notch posh populace, everyone has developed a definite fashion sense which is not only distinct but classy.
02/13/2018 02:58 PM
Importance of Custom Branding Packages for Overall Business
Another indispensable feature of brand identity lies in the flexibility and adaptability to roll out advancements and progressions. Custom Branding allows brands to stay current and prominent, with options for acclimation to keep the shopper lured. Branding is a significant advertising guideline and should make a company more identifiable, and in turn, allows the brand to perform remarkably well in the competitive market.
02/08/2018 08:43 AM
The Importance of a Brand Audit to Keep Your Business
Brands just like any other things in the world come and go. Brands like humans have their own lifespan. Some may last for months and some fade away. This is a sad reality that businesses and organizations should take into account.
02/06/2018 11:10 AM
How to Dominate China As a Marketer - An Advice From an Insider
How to find a career in China, get featured on Forbes and use LinkedIn to its full potential. The story of Olivia Plotnick.
02/05/2018 04:35 PM
Making Your Brand Stand Out in a Tough Market
There are many different ways that you can make sure that your brand stands out among your competitors. You may be doing well in that particular area but there are always other ways that you can differentiate your brand even more for greater and greater success.
02/01/2018 03:34 PM
How to Create a Business in a Brand
These days many businesses are thriving and striving hard in order to create their presence and enjoy higher sales. The business branding overall has become an eternal need of every business and without which it would be more difficult for any business to survive.
01/28/2018 01:15 PM
How Killing Your Business Can Make You Successful
When your old blog crashes and burns, don't rebuild it... Build it better. Rebuilding focuses on what was, and you don't want what you had. You want something better. So much better.


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