Branding Information

Its Time For Some Steak


Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise.

The Positioning of Success


Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles.

The Brand Called You


The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.

Id Buy That: Getting A Brand Mindset


Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting.

Are You Brand Worthy? Are You Brand Worthy?


Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.

Branding Is Not Selling Out: ITS SELLING IN


Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn't in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about it?Me too!It breaks my heart to know that there are musicians, painters, sculptors, and filmmakers everywhere starving. Starving.

Don't Get Caught In the Trap: The BIG Difference Between Personal and Business Branding


When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few ever flourishing, the topic of branding has become hot, hot, hot. And thanks to experts touting the need for a personal brand in sole proprietor businesses the confusion is growing.

Too Dull? Too Sharp?


You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.

Notable News - The Branding Myth


How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true..

Naming Names... How to Name your Business


Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing".

Brand Building 201: Finding The Ideal Way


The strongest and longest lasting brands branch off of anexisting category. Branching takes patience and time.

12 Ways to Reduce Postage


1. Never send a letter that weighs less than 30 gms.

How to Write Classified Ads that Get Results Now.


SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be used to sell products directly from the ad.This works best for items costing no more thanapproximately $5.

How to Create Your Own Mail Order Products


Pick up almost any book or report on Mailorder Selling andinvariably you will find the same advice. When you select amailorder product, select one which: - appeals to a large segment of the population- is not readily available in stores- is easy to ship by mail- is worthwhile- and a product that lends itself to repeat orders Most mail order writers will also tell you to try to acquireexclusive selling rights to your product.

My First Year In Cyber Space


My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn.

More Resources

Business:Branding Articles from EzineArticles.com
06/22/2020 08:49 AM
Know About the Amendments in Trade License in U.A.E
It is difficult to predict when you may need to change the name of your business in UAE. This need may never occur for some businesses. On the other hand, some businesses might need to change trade name in Dubai after running a business for a set period, due to various reasons.
06/11/2020 11:10 AM
How Can You Brand Yourself?
Becoming an expert in your niche is an important way to boost your personal brand and increase your income. Plus, if you know a lot about a topic, you should be proud to become a noted expert in your field after all the study and effort you've put into it.
05/19/2020 09:11 AM
Brand Marketing During Coronavirus: What You Need to Know
As a business owner, the COVID-19 pandemic has forced you to look at how you are brand marketing today and, in the future, and the pandemic could very well change your messaging going forward. Business success often comes down to how you position your marketing message during a crisis so that you are providing your customers with guidance and reassurance. Here are 4 ways to position your brand messaging during COVID-19.
03/28/2020 07:47 PM
Expand Your Business With a Reputed Promotional Labels Printing Company
Promotional Label Printing is an ideal way to promote your business and company and it is also an easy method to reach the masses. Be smart and avail benefits of technology for business growth.
02/25/2020 02:39 PM
Play Satta Matka Game and Get the Profitable Entertainment As Expected
All new visitors to the of our website SattaKing can make a better-informed decision to sign-up here and start their step to excel in the number of Satta matka game. Every player of the game Sattaking gets 100% satisfaction and ever-increasing chances to make money from everywhere in the world.
02/21/2020 12:06 PM
What Is the Role of a Label Printing Company in Your Business?
Promotional labels ensure your products outshine other items in the large retail environment. They are vital to increase your shelf presence and highlight all the special offers that can grab the customer's attention, which is why the demand for top-rated Promotional Labels printing is increasing swiftly.
02/10/2020 09:24 AM
7 Actionable Strategies For Greater Social Media Impact
Knowing where to hang out on social media and what to post are only part of the equation when it comes to promoting your brand on social media. Here are my top 7 actionable strategies to ensure your brand is receiving optimal impact.
02/06/2020 10:45 AM
Make Money in Quickest Way During Playing Satta Game
When selecting a Satta king best site, some vital factors must be considered. There are few good sites to play Satta King game online. While playing Satta, only opt for the proper diversity for winning the sport and becoming the Satta king in the process.
12/13/2019 10:49 AM
How Online Communities Can Build Your Brand
One thing the customer expects today is personalized and customized experiences. Right now, starting a Facebook group is an easy and effective way to deliver this to them.
11/18/2019 07:22 PM
Top 8 Business Branding Tips For Today
Everything you do in public and in private can now be used to either advance your brand or destroy it. The main thing to remember is to be consistent in how you live your life and how anyone who represents your brand lives their life, so that it's the same as what you want to represent to the world as your brand.
08/28/2019 02:03 PM
Execution of Strategies for Starting a New Business in India
A startup is a company initiated by individual founders/entrepreneurs to search for a repeatable and expandable business model. Startups refer to new businesses that intend to grow beyond the solo founder, have employees, and grow large with time.
08/14/2019 02:49 PM
Strange Stuff/What Is Life?
Life is the ultimate business transaction when you really think about it. When we do consciously think and ponder, it is all a combination of thinking, action, then branding what it all is and then selling it to ourselves and others.
08/08/2019 08:59 AM
How to Create Best Logo
A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.
08/07/2019 03:39 PM
Where to Find the Best Price on the Primera LX910 Color Label Printer
The Primera LX910 color label printer is a high speed, full color label printer that uses both dye and pigment inks. It is a popular model for businesses who want to save money by printing their own product and industrial labels. Here's where you can find the best price and added value on the Primera LX910 color label printer.
08/01/2019 08:35 PM
The Importance of Logo Design
When your building a brand, your visuals and your look & feel have more impact than you might think. This impact is namely more a subconscious one - but it can really help to quickly convey an image or a message, that improves the first impression of your brand.
08/01/2019 08:14 PM
Latest Metrics for Small Business Owners to Measure Their SEO Success
Let's face it - SEO is not easy for any business. It becomes even more complicated when you've limited money, time and resources. According to the latest Cluth Survey "More than 36% of small businesses have already an SEO strategy and rest 23% are planning to develop one.
07/25/2019 12:17 PM
How To Make Your Brand Memorable To Your Audience
When you're running a business, whether large or small, one of the things that can be make or break to your success is getting your branding right. Here are some great tips for helping your brand stand out in the busy crowd.
06/24/2019 11:43 AM
3 Ways to Brand Your Micro Business Development
In today's world knowing how to brand your new business and be seen online is half the solution to gaining great profitability for a business you create yourself. You'll want to read every word of this detailed document, sharing how to get the job done! It's important to the success of your micro business.
06/06/2019 03:01 PM
Trust the Shine of Phthalocyanine Pigments & Color Fastness of Reactive Dyes!
Dyes and pigments are two colorant types that have made a great impact in each and every aspect of our life. Pigments are used in a host of applications ranging from paints, inks, plastics, textiles, automotive, military and hordes of other areas. Ease of application of these pigments is determined by pigment preparations.
06/06/2019 10:37 AM
How Authenticity Drives Persuasion
You probably read a lot about being authentic. But what does that really mean and how can it help you be more persuasive?
06/04/2019 10:54 AM
Brief on Heat Shrink Tubes
Heat shrink products like 'heat shrink tubes' are an indispensable accessory in most of the industrial applications. It is a versatile item that helps to protect, electrically insulate and bundle cables as well as act as an environmental seal preventing contaminants in any form from affecting sensitive components.
05/21/2019 02:50 PM
7 Steps To Make Your Brand Stand Out
Standing out from the crowd is important when you're branding your business, yourself, or both. Differentiation is where you can really focus your branding in a way that makes you distinctive to your audience.
04/23/2019 03:23 PM
Personal Branding Tips to Boost Business Success
Building a personal brand can help elevate your business to new heights. By following a combination of the personal branding tips such as being authentic, consistent and social you help increase your chances of success in your career. Keywords: personal branding tips, create a brand, stand out from the competition, branding, business branding, marketing, build client loyalty
04/23/2019 02:30 PM
The Right Reasons for Rebranding Your Business Logo
Over time, your business will grow and evolve. You may offer new services or products, enter different markets or target another demographic. If this happens, you might need to consider changing your marketing graphics. However, you need to be careful you're not undoing all the hard marketing and branding work that you've done, and that you fully understand how to rebrand for the most effective results. Your brand tells a powerful story, and you don't want to dilute that by fixing (or breaking) something that doesn't need fixing! Here are a few times when rebranding your business logo is a bad idea
04/23/2019 10:40 AM
How Zuckerberg Has Undermined Trust In The Facebook Brand
In 2018 Mark Zuckerberg showed the world how a steady stream of blunders and insensitivity to consumers' concerns over privacy and fake news has tragically damaged trust in the Facebook brand. The Facebook founder and CEO essentially traded a core value, privacy, for profits. His performance last year provides a classic case study for all companies on how to manage brand risk, or at least what not to do.
04/23/2019 09:40 AM
Blogging On Your Website Increases Profit
Are you branding your business online with your blog? Blogging on your website increases profit, but it has a bigger component... It BRANDS your business as reputable, quality, and value driven. Are you blogging your brand?
04/09/2019 12:30 PM
The Spice of Distinction: Get a Brand or Die Generic
The fact that you bear your own name in the first place necessitates that you bear your own brand. However, many are drowning in the crocodile-infested waters of averageness. They are very comfortable being lost among the crowd. Yet until you learn to be different, being glued to one position in your career is just as normal as seeing a Quran in Mecca. Here we would learn what it takes to build a brand unique to you. It doesn't end at having that personal brand. Your brand must be renowned for over performance. To be that lovely weird guy, who your superiors can bank on for uncommon results.
04/09/2019 12:28 PM
How to Become a Subject Matter Expert in Your Niche
Becoming a subject matter expert (SME) doesn't just happen. It requires a lot of hard work, time, and effort. However, if you want to make progress in your business and become a big success, you will have to become an SME so that when the other person needs what you are offering, you will be the one that he or she chooses to hire instead of someone else.
04/09/2019 12:25 PM
How to Create a Powerful Corporate Brand
It's a content war out there--only the strongest brands win. Here's how to join the mighty. Branding your business is one of the most important steps in building a company. It gives your company a unique personality, and establishes a differentiated position in the market that attracts the right customers.
03/22/2019 01:49 PM
You're Different? How So?
Often when I talk to an owner of a small business I hear them exclaim that they are different from those they compete against. Upon hearing that phrase, I ask, "How so?
01/24/2019 11:01 AM
Effective Image Building
The phenomenon of effective marketing or branding is based on right image building of product or service, institution, staff, and leader. An important tool for effective business projection or image building is distinct promotion campaigns, now and again. The present article portrays a conceptual-practical approach towards better image of Product, Business, & Entrepreneur.
07/24/2018 10:58 AM
A Comprehensive Guide on How to Define Your Brand Online
Brands are not just for big companies with massive marketing campaigns, they are equally important for anyone with an online presence no matter how small, if they want to grow and expand. Having your own personal brand invites many opportunities you otherwise would have missed.
07/20/2018 10:56 AM
Here's How To Use A Website For Business Branding
Lots of techniques are being used by businesses these days to utilise the glorifying digital space and embark their presence online. This article attempts to help them with some proven measures on how to run a website for branding. Read it on.
07/18/2018 10:32 AM
The Truth About Kylie Jenner's $800m Cosmetics Empire
With the latest Forbes magazine gracing an image of Ms Jenner on the cover, attention / focus was directed squarely onto her burgeoning cosmetics empire. With claims that it was worth over $800m, questions began to circulate as to where it got its wealth and market. This article looks to explore the answers.
07/16/2018 02:53 PM
Don't Think You Need to Brand Your School? Think Again
Quick. Name India's most valued and trusted brand. Since its inception in 1858, the Tata Group has established itself as India's most valuable brand across independent surveys by Interbrand and Brand Finance. It is virtually impossible to spend a day without being exposed to ads or messages from a Tata Group company. Be it Jaguar, Land Rover, Taj Hotels, Titan, Fastrack, Tanishq, Tata Sky or its many other brands, Tata is everywhere.
07/11/2018 09:11 AM
Helpful Tips For Calendar Printing
As I am writing this it is only mid-year and you might think it is way too early to start talking about printing calendars for the new year, right? Doing the groundwork, the planning, the design and the costing for the printing require time and you don't want to end up with a half-done job because you ran out of time. Start your planning now. Here are a few things you need to consider to get it just right.
07/09/2018 03:45 PM
Fixing Personal Branding Errors
Getting your personal brand in the shape that you want it to be will take time and work but it will be well worth it for you. You should keep in mind that your personal brand will take you very far in business.
06/13/2018 09:53 AM
Short Brief on Dyes & Pigments
Colour of materials is taken so much for granted by us today that we rarely give a thought to how it originates, how it is perceived and how it affects us and the world around us. The versatility of colour remains undisputed though; it is powerful enough to make a statement, generate an atmosphere or demand a response.
06/13/2018 09:31 AM
How to Create a Brand Professional That People Want to Get Behind
In case you desire to generate a significant impact as a business online, having a blog and a social media account is definitely not enough. What is crucial is to be aware that there has to be a brand behind that blog and social media account. There have to be something that make people feel is a whole, not just a bunch of posts and comments that are not tied together. Having a logo doesn't automatically makes your site a brand. To have a real brand you have to comprehend what's behind all the text you can write, it's like the essence that is deep of your whole platform, it is that little something that makes it special. Once you have a brand you'll have fans, in order to achieve that you need to create yourself and image, that image you create needs to get exposure.
06/12/2018 10:48 AM
Lose Your Mind - Find Clarity
In my humble opinion, what's missing on the way to clarity - and why so many business owners struggle to have it - will surprise you. You must lose your mind.
06/06/2018 12:30 PM
The Importance of Consistent Branding
Its becoming increasing common for your customers to evaluate, and make, buying decisions online. Just look at your own buying habits - how often have you reviewed the competition before even walking into a store (if you even go into a store and not buy online!
06/06/2018 08:54 AM
6 Hacks to Keep Your Web Design Forever Young for Corporate Branding
This article talks about the importance of a revamped website and how web design and development teams can improvise its different aspects to keep it young and productive. So, get ready to read all these crucial key points that you never know before.
06/05/2018 11:35 AM
Festive Ads - The More the Merrier
Come festivals and celebrations marketers hijack print, television and digital media with all that they have got. Be it major Indian festivals including, diwali, holi or celebration of special days viz, Independence day, women's day, children's day etc, every brand wants to do 'something different' to promote themselves.
05/30/2018 10:51 AM
Why Are Brand Guidelines Necessary?
Brand Guidelines have always been perceived as textbooks, which are more often than not considered irrelevant and its utility is often questioned. There is a general perception that brand guidelines are extremely restraining and an obstacle in the path of creativity. Even with these odds against it, brand guidelines are created and religiously followed by successful brands across the globe. Ever wondered what makes them so essential?
05/29/2018 08:18 AM
9 Ways Photographers Can Grow Their Business
Every picture clicked is a memory! Photographs capture moments and events that make life beautiful. Behind the lens we have the ability to freeze moments in time and share them. And the choices are endless in showcasing your talent to the world.
05/23/2018 12:33 PM
Upgrade To A Branded Elevator Pitch
Your elevator pitch and your personal brand are co-dependent. The two share a mission-critical objective, to create a positive and memorable first impression of you and your enterprise when you meet personal and professional contacts. The all-important self-introduction known as the elevator pitch is, while brief and simple, nevertheless your most important marketing tool, because it's often how people first get to know you and your business. From the opening line to the final sentence, your elevator pitch is Step One in communicating your personal brand.
05/17/2018 04:06 PM
The Incongruity Police Are Watching
The dictionary defines congruity as meaning: agreement, harmony, or fitness. That definition can also be used to define the ideal business, one where all parts of the business are in agreement, harmony, and / or fitness.
05/09/2018 03:32 PM
Add Value To Your LinkedIn Profile
Like many of us, I gradually allowed myself to ignore LinkedIn and undervalue that free and beneficial resource. After a nearly two year absence, I was happy to log in and discover new profile enhancements that showcase ambitious professionals and highlight our expertise in ways that make us look very capable to prospective clients and employers. If you're job hunting, or a Solopreneur in search of project work, these features can be a real plus. It's time to take another look at LinkedIn.
05/09/2018 03:25 PM
How Corporate Apparel Can Strengthen Your Business
It's 2018 and if you wish for your business to stand out from the competition, then a cold and bland approach just isn't going to cut it. In order to get your target audience hyped about your service or product, you need to build an eye-catching, warm-blooded and unforgettable brand. Besides traditional advertising, there is so much you can do to put your brand's name on everybody's lips.
05/09/2018 09:11 AM
Brand Marketing In A Nutshell - People > Product
Branding is the art of cultivating a "brand". Sounds simple but it's not. A brand - done properly - is like a big oak tree. It takes a long time to grow & cultivate, doesn't "do" very much - but provides shelter from winds & rain (bad market conditions) as well as providing a rich home for many smaller creatures (squirrels etc). The point is that most people neglect "brands" in the pursuit of quick cash. Whilst there's nothing wrong with this, it leaves them completely exposed to changes in market trends, an ultimately the growth that so many people yearn for.


More Branding Information:

Related Articles

Living Your Brand on the Web - Part 2
Now that everyone has conformed to Living Your Brand on the Web, Part 1, it's time to add a couple of tweaks that will further reinforce your brand.Tweak #1: Your Signature FileA signature file is the simple text that, once activated is attached to your email automatically.
I Hate My Logo! What You Should Get For Your Money and Why
This is not a how-to design a logo. This is a guide to educate you on how an experienced designer can help you through a project whose outcome you will need to live with for years.
Brand Building 101
Building your brand into a brand leader isn't easy. There are 2 areas that can really help you grow your brand, passion and consistency.
Hummer is an Excellent Brand
What size is your Hummer? Hummers Come in All Sizes; Tiny, small, medium and large and of course the most popular of all; The Oh My God Size. They make matchbox size Hummers, Tonka Toy size and adult size.
Branding - Brand Identity Guru
Brands are important aspects of any business, but unlike money or bricks, mortar and paperclips, a brand is an intangible aspect of business. It lives in people's heads and is defined by all of that person's contacts with a company.
Trademark Issues in the Mobil Auto Business
There have always been trademark issues and lawsuits in the mobile auto service business. I know this because I own several such businesses.
How Brand as an Intellectual Property has Led to Corporate Globalisation?
IntroductionGlobalisation is referred to as a set of profound material changes that have an impact on relations between societies in the past few decades. The identifiable features of these material changes are witnessed in the development and growth of web, satellite transmission, fibre-optic technology, broadband operations, transnational corporations and the emergence of World Trade Organisation.
Understand Brand
Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today.
Branding Strategy - Brand Identity
Today, in many organizations around the world, branding is treated as a cosmetic exercise only, and regarded merely as a new name, logo, stationary and possibly a new advertising campaign. But, to associate your "brand" with such superficial cosmetics is like saying that people are really only the sum of their name, face and sometimes their clothingBut branding is a thoughtful discipline that strongly belongs to the long-term strategy of an organization; brand strategy is, or should be, business strategy, and vice versa.
Does Your Message Pass the Test?
Develop an effective benefit message and you're well on your way to building your company's entire marketing program. After all, you need focus to create success.
Brand Equity Building - Measuring Brand Value
Measuring brand equity allows a company to establish a baseline and track changes in its brand equity over time. If a company consistently works to improve the strength of its brands, it must trace progress, or risk "flying blind.
Choosing the Right Color Palette
Color is a highly personal experience - everyone has favorite colors, and other colors that they absolutely don't like. So, how do you determine which colors that will work for your business identity, and that will send the right message to?We have developed several methods and approaches for determining successful color palettes.
Branding Fiasco -- Better Be Who You Say You Are!
Our experience as customers offers great instruction into the concept of branding. Come with me on a recent "experience" and you'll see what I mean.
Brand Identity - Corporate Identity and Brand Value
Companies work hard building the strength of their brands - it is critical to the ongoing brand management process to have meaningful and actionable data-driven measures of these efforts.Building a brand, cultivating its strengths, pruning its weaknesses, and making it more valuable to its owners is the bottom line job of marketing.
Your Identity Speaks Loudly...What Are You Saying?
Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in what sells your company and its products.
Your Business Logo and Color Scheme
My business logo and color scheme started one lovely spring day in my office, after two years of working with words and images. I purchased some rubber stamps and played with them.
Brand Image - Brand Identity Guru
Having a brand image is not a "have or have not" proposition. Everyone has one.
Are You Brand Worthy?
Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.
What Make Us Unique and Different
Starting a business can take a lot of time, money, and energy. And because we don't want to completely re-invent the wheel, we often want to copy (legally) other techniques, strategies or processes used by others.
The Trust Issue In Marketing
One of the prime motivating factors in the purchase decision making process is "trust". A consumer will at some point for however long or short of a time, ask the question, "Can I trust this company/person/product?"In today's ever-changing world of marketing, electronic media, email, and advertising innovations and intrusions, companies, and businesses are marketing to an ever increasingly suspicious consumer, who is conflicted between their desire not to be "sold" to and their desire to consume.