Branding Information

By Carla San Gaspar

Want to make the most out of your 11x17 Poster Printing? Make sure it delivers the publicity you need by pasting them up in the best locations.

• You should post them in high traffic areas, or in strategic places where your customers are likely to hang out, populate and such.

• Make sure too that these are conducive place where they will think about your products or talk about them.

• 11 x 17 is the smallest poster size for offset printing and can be posted in a variety of places. It is small enough to fit in cramped indoor spaces, doors, windows, pillars, and almost every nook and cranny for a wider coverage.

If you want to display your posters in good locations but don’t want to pay the hefty rental fees for display spaces, look for places you can display in for free. Here are some ideas.

1) Many public display areas are free. Some cities even provide bulletin boards for advertisements, while many pillars can hold your advertisements for free. Just remember to check the local rules and regulations to verify if the space is free and are for posting.

2) Offer to print a non-profit organizations’ awareness campaign in exchange of display space in the poster. This way, you can take advantage of their distribution network and their long list of followers. They can also display it in their conference rooms, message boards, or bulletins. It’s also a great follow up to tip #1.

3) Take on an awareness campaign or advocacy you can link to your product and services. People are more lenient with public service reminders. Ask to have your posters displayed in local churches, free clinics, open parks, public libraries etc.

4) Ask to have your posters displayed in stores that display related products in exchange of placing their ads in yours. Advertise champagne in a flower shop, marshmallows in a shop that installs fire place, ice cream in a freezer maker, walnuts in kitchen tools store.

5) Find a marketing partner. Offer to place the business logo in your poster if he agrees to do the same with his ads. Give him copies of the poster he can distribute in his network. You get double mileage with no extra cost.

6) Give discounts or free items for cars that will stick your posters on their cars. The 11x17 poster will fit nicely into a window, or a door. And because these cars go places, you’re sure that your poster gets to travel with it. Of course, it is ideal for a limited time that may go well with a promo.

7) Rally the support of your friends and family. Ask them nicely to place your posters on their property, their offices or their cars. It can act as a great conversation starter in their group. And word-of-mouth advice from a friend can be the best endorsement.

8) Place your poster in your own store. Your window display may be too large and your store signs too high to be visible. Passers by can easily be taken in with your 11x17 poster printing at a glance and motivate your customers to enough to walk in, browse, shop and buy.