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Copywriting Information

Copywriting Information

11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour.

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important.

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing.

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page.

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

3 Ways to Increase Conversion Rates

In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

How to Write Profitable Ads

Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.

10 Keys to Copy That Sells!

Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ..

Help, Help, Help, Sell

Here's a fundamental difference between copywriting offline and copywriting for the web..

Writing Online In Two Syllables or Less

About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.

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Writing and Speaking:Copywriting Articles from
04/23/2019 02:37 PM
Marketing Writing: How To Attract More Clients And Customers
Are your website visitors taking the action you want them to take? Or are they leaving as fast as they arrived? Read on to discover how marketing writing can give your results a powerful boost.
04/23/2019 10:29 AM
The Cost Of Freelance Copywriting
Professional freelance copywriters charge professional fees. Find out how to make sure you find a good one.
04/23/2019 09:57 AM
Why Professional Copywriting Is A Must
Copywriting isn't just about stringing a few words together. It involves a bit of psychology, a lot of research, and a touch of creativity. That's why professional words are always the best.
12/19/2018 02:41 PM
Corporate Blog - What Does It Take To Make It A Success?
Corporate blogs can be unwieldy things if not handled correctly. However, there are few things you can do to make sure yours is a success.
06/13/2018 03:46 PM
How to Write Advertising Copy That Grabs
Advertising copy can be one of those challenging tasks for entrepreneurs. It's pretty standard to put something together and then decide it's just far too boring for what you are trying to accomplish, but at the same time, you don't want to fill your copy with a bunch of hype.
06/11/2018 11:52 AM
6 Steps to Write Persuasive Copy
Create persuasive advertising pieces with this simple process to write marketing and advertising copy. Go from doing proper research to closing the sale.
06/07/2018 08:59 AM
Best Tips to Follow to Create Persuasive Website Copywriting
Website copywriting services entail using simple thought process for creating content. It is important to make content look simple and lucid so that the readers connect well with the same. Check out the post to get familiar with some experts tips to make persuasive web copywriting.
05/16/2018 08:50 AM
Copywriting for Your Business: Brochures, White Papers, and Case Studies - Which Should You Choose?
There are a variety of sales materials to choose from, however, many businesses are confused on which type will best serve their needs. Learn the difference between brochures, white papers, and case studies and how they will help you achieve your specific goals.
04/20/2018 10:42 AM
Using Bucket Brigades To Keep Your Readers Interested
Readers constantly scan pages and miss your most important points. They don't have to. Use the copywriting technique of bucket brigades to keep your readers interested and reading every word - by creating curiosity gaps.
04/04/2018 11:39 AM
How Best You Can Document Your Product Or Services To The World?
Are you able to consistently create super effective, authentic, and error-free documents for your product or services each and every time you need it? Didn't you feel the lack of good documentation many times for your product or Services to reach out to the world?
03/05/2018 03:42 PM
The Hard Truth About Direct Response Copywriting
Direct response copywriting is not ALL about the copy itself. Without certain other factors in place, you're going to have a rough road--even with top-of-the-line copy.
03/05/2018 03:41 PM
Direct Response Copywriter Tricks of the Trade
Direct response copywriters use special tactics to compel audiences to read... to keep reading... and to buy. Here are some of these direct response copywriting "tricks of the trade."
03/02/2018 03:44 PM
The Eight (8) Ingredients of Persuasive Writing
Persuasive writing is the art of creating copy that induces readers to take a particular course of action... such as buying a product or service, signing up for a newsletter, altering their behaviour, changing their opinion, voting, and so on. But how do you write persuasively?
03/02/2018 03:43 PM
When to Emphasise Features Rather Than Benefits
While it is true that "stress benefits rather than features" is one of the oldest (and most sacrosanct) rules for writing persuasive copy that sells product and services, there are several circumstances in which emphasising features may often work best. What are they and how do you treat them?
03/02/2018 03:15 PM
How to Write Benefits-Oriented Copy
"Stress benefits rather than features" is one of the oldest rules for writing persuasive copy that sells products and services. But doing so is sometimes easier said than done. Here is a simple method ... the "so-that" trick ... you can use to take your audience from features to benefits.
02/26/2018 08:22 AM
The Almost Foolproof Way to Write a Sales Letter
It's easy to think that writing a sales letter is hard. How long should it be? What's a good heading? What should I tell them? How do I make the sale? But in fact, writing a sales letter is easy if you know the five-step process of doing it. It only needs to contain five main elements and once you know what they are, it feels like the sales letter writes itself and makes it so compelling that your readers can't stop reading right down to the "buy now" button.
02/11/2018 08:28 PM
How to Get the Reader on Your Side
Getting the reader on your side is vital if your writing is going to have an impact and be persuasive. Here are a few things you can do to get the reader believing in you.
02/11/2018 08:28 PM
How to Write With Clarity and Impact
If you cannot write clearly and in an easy to understand style, your writing will have little impact on your readers. Here are a few tips to improve the clarity of your writing.
02/08/2018 08:18 AM
Give Your Internal Communications A Boost
Your internal communications are essential for the smooth running of your business. In other words, they are just as important as your external marketing. This article looks at what you need to do to get your message across clearly.
02/01/2018 04:30 PM
At What Point Should You Start Selling To Your Customers?
The processing of selling starts a lot earlier than you think. This article looks at how you should begin and why first impressions are so important.
01/30/2018 02:48 PM
A Secret Highly Effective Copywriting "Technique" That Is Seldom Ever Talked About
You practically never hear any of the self proclaimed copywriting experts talk about what I'm about to mention... But despite that, using this "technique" is a MUST if you want to write copy that sells. And I'm calling it a technique. However, it's really more of a skill. And that skill is...
01/30/2018 10:05 AM
The Process Of Writing A Killer Sales Letter
I got a question from an aspiring copywriter the other day who was asking me what process I use to create a great sales letter. So I thought I'd share my answer here.
01/25/2018 03:23 PM
The Most Powerful Emotion In Your Copywriting Arsenal
Today I'm going to share with you the most powerful emotion you can inject into your copy that can cause your sales and conversions to blast off like a rocket. And it's not greed or fear... Nor is it belief... Or appealing to your readers self interest... Although inciting those emotions can be very effective... however... there is one emotion that trumps all of them in its power to grab people's attention (which is a rare commodity in the age of the smart phone and funny cat videos), and almost forces them to buy what you're selling! In fact... you're probably feeling this emotion right now! Can you guess what it is yet? Okay... I shan't keep you in suspense any longer.
01/17/2018 04:01 PM
The Holy Grail Of Copywriting
Just the other day I was digging through some of my old writing files. You know the drill, mucking around in dusty old cabinets that you haven't been in for years. And then out of the blue, it hits you like a bolt of lightning...
12/29/2017 11:15 AM
Technical Copywriter or Technical Writer: What's the Difference?
What are the differences between a technical copywriter and a technical writer? Here are four answers out of many. What differences can you think of?
12/27/2017 11:43 AM
How to Avoid Rejections in Content Writing
How do you handle rejections in content writing? Article suggests best tips to develop content without errors and prevent rejections.
12/14/2017 04:11 PM
Does Your Voice Match Your Product?
The tone of voice you use in your marketing materials will have a direct effect on their ability to turn readers into customers. This article looks at how you can create the perfect match.
11/30/2017 04:06 PM
Why I Always Insist on a Client Questionnaire
The first thing I do when I am engaged on a new copy-writing project is to ask my client to fill out a detailed questionnaire. There are some very good reasons why I do this.
11/07/2017 11:36 AM
Top 3 Reasons Why Any Business Needs a Professional Copywriter
Learn the difference between a copyright and a copywriter. What does a copywriter do and why would a business need to hire a copywriter.
10/19/2017 08:06 AM
Your Words Are Alienating Your Customers
Despite your beautifully designed website, your visitors aren't converting into customers. The problem is your content. The words you are using are frightening them off. This article looks at why that's happening and what you can do about it.
10/18/2017 10:49 AM
5 Important Tasks of a Copywriter
Know what tasks become a part of the daily routine of a copywriter and why each of them is important for businesses. Here I have summarised the 5 tasks that are most important for creating successful articles.
10/06/2017 04:29 PM
Content Experience Design - Transformative Marketing Writing
Through perception and articulation we experience and through experience, we transform. The words and headers are just vehicles for delivering that experience. The meat of every piece of content is that nebulous, intangible, yet oh-so-real Experience. So how to nail this experiential component? Let's chew on it together:
09/12/2017 11:27 AM
How to Brief Your Copywriter
Whether you need a business marketing copywriter to help you with a brochure, a website, an advertorial, a sales email or a pay-per-click advertisement, it doesn't matter, you always begin with a brief. But do you now how to brief your copywriter?
08/29/2017 03:19 PM
My Thoughts on Writing Ad Copy
Time has definitely proven that words have a huge, sometimes life changing effect on people. But I do have a bone or two to pick with some ad copy philosophy. First let me point out a regurgitated message that some marketers still to this day fail to see and that is people don't fall for the same sales message that they did 30 or 20 or even 10 years ago.
08/17/2017 02:52 PM
4 Key Steps To Writing Content That Converts
Do your online products sell themselves? Do they entice your customers move past the "add to cart" button? Learn 4 key steps to creating product descriptions that convert.
07/29/2017 01:52 PM
Website Copywriting Strategy For the Intuitive Unicorn People
If you're one of those unicorn people; if the stuff you do is more intuitive than intellectual; if people have to experience what you do on a visceral level in order to "get it"... listen up. No website or marketing copy can do a better job than you interacting with your potential clients so they can experience the magic.
07/20/2017 02:45 PM
Penmanship and the Double-Edged Sword of Content Marketing
Paradoxically, there's never been a better or worse time to ramp up your company's marketing. The trouble is, even though there are now more opportunities than ever for you to engage with your clients and customers, those very same opportunities exist for all of your competitors too.
07/20/2017 11:37 AM
Is B2B Copywriting Different to B2C Copywriting?
Should you write differently when selling to consumers than if you were selling to a business? This is a question often asked, so our tame copywriter gives you a definitive answer.
06/23/2017 09:53 AM
Why Do Most Business Owners Suck At Writing Their Own Content?
Most business owners make these seven mistakes when writing web copy. They easily be avoided if the right thinking is in place. Agree, or disagree, at least they give a starting point for the confused business owner facing the terrors of a blank page.
06/22/2017 03:39 PM
Content Mills Are Not Always the Villains They Are Portrayed to Be
Content Mills get a lot of bad press from freelancer writers; but are they really the villains of the piece? This article takes a look at why Content Mills pay so little, but also at the vital start in the profession they provide for rookie writers.
06/15/2017 08:29 AM
The Copywriting
In the world of content writing, one can always hear copywriting being called the art and science of stringing words together. But why is it called so?
05/25/2017 02:23 PM
3 Copywriting Mistakes You're Making Right Now
Copywriting isn't that hard. But there are common mistakes everyone makes. Let's take a look at the three most common copywriting mistakes and how to avoid them.
05/25/2017 08:27 AM
Creating Trustworthy Content
One of the biggest problems facing online businesses is how to create content that will reassure potential customers they are genuine and not going to rip them off. This article explores how you can create trust through content.
04/26/2017 10:46 AM
Why Hiring a Freelance Copywriter Might Just Be the Best Thing You Ever Do
Want to help your business grow and to sell more stuff? Hiring a Freelance Copywriter is the way to go!
04/25/2017 09:55 PM
3 Effective Writing Rituals To Kick-Start Your Content
Writing rituals are incredibly effective. If you don't have a ritual, try one of these or create one of your own. You'll be amazed at the difference it makes.
04/18/2017 09:56 AM
Marketing Copywriting Skills
The ability to write good copy is an important skill which all internet marketers should work hard to master. The work can be outsourced but a serious marketer should learn how to do the work for themselves. The use of language must communicate easily with any readers raising interest initially and encouraging them to take the plunge and purchase your product or service. In this article I offer some tips on how best to go about winning over a potential customer.
04/16/2017 03:46 PM
Copywriting Conversion Killer: How To Not Sound Robotic
There's a few copywriting "sins" you need to watch out for. For example... * Focusing on features instead of benefits...
04/11/2017 08:57 AM
Direct-Response Copywriters Do NOT Go To Hogwarts
However much I love Harry Potter, I have to tell you this: I did not go to Hogwarts. And, as far as I'm aware, neither has any other direct-response copywriter on the planet. (Although as a "muggle", I guess I wouldn't know, would I?
04/05/2017 08:09 AM
Are Your Sales Letter Testimonials HURTING Your Sales?
f you want to write amazing sales copy and be seen as a leader in your market, then you need people to believe your claims. If they don't? They're not gonna buy. Simple. Now, there's a few ways you can put proof in your sales letter. For example, you can talk about an authority figure discovering something new, such as a doctor finding a herb to help stroke patients recover faster. Or you can talk about tests you've put your product through, that show off its quality. David Ogilvy's "Rolls-Royce" ad did this perfectly. Anyway, there's loads more ways of putting proof in your sales letter. But the one we're gonna talk about here is the most common - testimonials. Now, listen up: Testimonials are more powerful than a Hulk Hogan punch when done right... But when done wrong? They stink worse than gone-off cheese.
04/04/2017 09:26 AM
A Sales Letter "Non-Debate": Long-Form Copy Vs Short-Form
here's a harmful myth circling around the copywriting industry that long form sales copy is dead because people have short attention spans these days. Whilst, yes, people do have short attention spans now, long-form sales copy is as alive as ever. Why? Because if someone is interested in a topic, they want to read as much as possible about it. So if they are interested in your sales letter (remember, you first need to grab their attention with your sales letter headline), then, as long as you don't bore them, they will want to read as much as possible.

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