Copywriting Information

11 Things You MUST Know Before Hiring a Copywriter!


If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Kick-Start Your Juices


Listen, consider this scenario.You have a deadline to honour.

Can Honest Copywriting Succeed?


I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.

3 Reasons why Content is Still King


Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.

Fill Your Readers with Confidence


Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important.

The Write Way To Grow Your Business


Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing.

Step One for Copywriters: Understand WHAT to Say


Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page.

Welcome Informed Criticism of Your Work


When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

Dont Be Satisfied With Your First Draft


Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.

Four Things Every Web Site Headline Must Do


As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

3 Ways to Increase Conversion Rates


In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

How to Write Profitable Ads


Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.

10 Keys to Copy That Sells!


Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ..

Help, Help, Help, Sell


Here's a fundamental difference between copywriting offline and copywriting for the web..

Writing Online In Two Syllables or Less


About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.

More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Copywriting Information:

Related Articles

How To Become Qualified As A Proofreader
The field of proofreading is not as easy to get into as you might think. In fact, there are many proof reading qualifications that you must possess in order to qualify.
How to Start and Sustain a Career as a Freelance Writer
Have you wondered how you can make a career writing books or articles for various publications? Or are you seeking a viable second income opportunity but do not know where to start? Well, freelance writing may be the right career for you and it can open a world of lucrative opportunities for you.You do not need to have special qualifications to be a freelance writer and make money.
Super Verbs Really Move Your Copy
Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers.
How To Be Creative
Network marketing is an art as much as it is an applied science. To take a blank sheet of paper or canvas and draw or paint an interesting picture, you've got to have an imagination and creativity.
Copywriting for the Web: Do You Have What It Takes?
In the world of web copywriters, many will try, but few will succeed. What category will you be classified as? Hopeless failure, or smashing success?Well, that's a foolish question, right? You want to be successful, of course! You know that you can razzle-dazzle 'em with your knock-'em-out, drag-'em-down copywriting skills.
Copywriting 101: Exclamation Point, Friend or Foe?
My name is Ann and I'm a grammar geek. There, it's out and I'm relieved.
How To Write Powerful Headlines
I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use.
Why Your Advertising Copy is not the Most Important Part of Your Ad
If you own a shop in the middle of the desert, and nobody walks past..
Prevent Procrastination With Positive Pressure
My wife and I recently bought a house.It's currently being built and moving day is slated for December.
Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings
Once a upon a recent time in a galaxy not so far away, I received an e-newsletter that provided valuable dos and don'ts for email newsletter publication. Ah, something about this newsletter didn't pull me in to read its tales nor did I take out the sword to slash my name from the e-newsletter distribution list.
Dissolving Buyer Scepticisim ... A Lesson In Copywriting
When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar.
3 Reasons why Content is Still King
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.
Sell Anything To Anyone On The Internet With Hypnotic Writing
I imagine you are the type of person who really wants to make your idea a reality. I also think that you fall into one of two groups; the first is a person who WANTS to succeed but does not know how.
Touching the Prospect's Emotions in Your Sales Letter
Your prospect has emotions? and you MUST touch these emotions in your sales letter. Your copy has to excite.
How You Can Become A Freelance Business Plan Writer
As with any business, becoming a freelance business plan writer can be a challenge. The first challenges involve factors such as cash flow, getting clients, and maintaining some sort of order.
Content is King
IntroductionA pencil. Yes, a pencil.
5 Critical Mistakes Most Freelance Copywriters Make
Think you have what it takes to be a freelance copywriter? I wasn't so sure I knew when I first started in 1999. All I knew was I desperately wanted to work from home to raise my two sons after my divorce.
Discover Your Creativity
You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal.
10 Tips for Aspiring Freelance Copywriters
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there's no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least.
No-Holds-Barred Conversation with Dan Lok - Part 1
Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services?To answer your question, I'll assume you're a junior copywriter or marketing consultant.When I first started out and didn't know a soul, I'd open the yellow pages and cold-call the business owners.