Copywriting Information

11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour.

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important.

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing.

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page.

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

3 Ways to Increase Conversion Rates

In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

How to Write Profitable Ads

Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.

10 Keys to Copy That Sells!

Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ..

Help, Help, Help, Sell

Here's a fundamental difference between copywriting offline and copywriting for the web..

Writing Online In Two Syllables or Less

About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.

More Resources

Writing and Speaking:Copywriting Articles from
11/15/2021 02:42 PM
Son Sat Ma Kem
TI GIA was officially established in June 2004. Since then, TI GIA Paint has been continuously growing and developing rapidly. As a leading company in Vietnam specializes in manufacturing specialized paints for fine art furniture and interior decoration.
11/15/2021 02:41 PM
What Does It Take To Be A Copywriter in 2021?
No, it is not grammar. In 2021, there's something more than beyond perfect English. The tectonic shift from traditional advertising to digital advertising creates a need to be a Digital Copywriter rather than just a Copywriter.
10/26/2021 02:36 PM
How to Boost Nutraceutical Landing Page Conversions by 100%
Q: What's the most indispensable marketing tool on the entire internet? A: Good landing pages. Indeed, landing pages are the engines driving all marketing campaigns. Or at least they should be.
09/27/2021 09:01 AM
6 Tips to Write a "How To" Article
"How to" article is easy to write, just keep some steps while writing it. The steps you follow, it must be consecutive from beginning to end.
08/16/2021 10:18 AM
The Best SEO Practices All Businesses Need to Consider
You have superb products or services to offer and you have built a professional website. You have all you need now to take advantage of advertising on the web and have thousands of customers heading your way.
08/02/2021 06:05 PM
Pet CBD Marketing: How To Stand Out From The Crowd
Pets are driving astounding growth in the CBD market. Grandview Research predicts a 40.3% CAGR in this market segment from 2020 to 2027. The data are sufficiently tantalizing that just about every CBD company has jumped in.
07/29/2021 03:04 PM
Indian Content Writers Being Non-Native a Misconception
This article dismisses the ridiculous notion that English language proficiency is limited to certain countries or regions, with India in particular, supposedly not a part of those areas. People need to realize this is far from the truth. Unfortunately, this false belief is perpetuated endlessly. This article is an attempt to do away with this misconception and spread awareness about the millions of Indians who are absolutely adept at the English language.
07/09/2021 11:08 AM
Compassion And Hope: The Beating Heart Of Great CBD Companies
How do you compete against a soaring number of other CBD companies? A great way for finding an answer to that question is to examine how top companies succeed.
06/28/2021 07:29 PM
Supplement Marketing With eBooks: How to Whip the Competition Now
eBooks are a gold mine for supplement marketing. Why? According to SEO guru Neil Patel, eBooks have the power to massively and quickly improve your marketing ability.
06/15/2021 01:03 PM
Anti-Aging Supplements - Making the Most of Extraordinary Market Growth
The global anti-aging market was $52.5 billion in 2020. Surveys at predict this segment's growth to reach $83.2 billion by 2027. That's just part of the good news. Even better news is the phenomenal success some supplement companies are having in this market segment.
06/10/2021 09:13 AM
How to Improve Supplement Sales With User-Generated Content
How did one particular supplement business skyrocket sales by 181% over a recent 5-year period? Such success means they've done a lot of things right. However, one particular strategy stands out: user-generated content (UGC) marketing.
06/07/2021 09:14 AM
Pet Supplement Marketing: How to Stand Out From the Crowd
One powerful strategy can make your products really stand out from a crowded pet supplement market. And few companies are using it, in spite of market surveys pointing directly to its value. Indeed, it hits the sweetest of marketing sweet spots for the target audience - pet owners.
06/01/2021 08:49 AM
One Segment of the Probiotics Market Catapults Sales Faster Than All Others
Growth in the probiotics market over the past 5 years has hovered around 50%. One market segment has become a rising star behind this trend. It's the weight management segment. Capturing this segment should be straightforward.
05/28/2021 07:32 PM
Powerful Advantages of Outsourcing Marketing Copy for Nutraceuticals
Blog posts are just for straightforward information content. Research by Harvard University professor, Dr. Gerald Zaltman, reveals that emotion-driven content is even better for driving sales.
05/27/2021 01:14 PM
The Nutraceutical Marketing Gold Rush - Or How To Find Happy Customers for Life
The well-known 80/20 rule works even better for nutraceutical companies. It's more like 90/10. No, kidding. The mother lode of profits - 90%! - comes from the golden 10% of customers.
05/26/2021 10:48 AM
How to Turn Pets Into An Irresistibly Lovable Marketing Department
Pets are a 'secret sauce' for marketing. Unleashing their power for driving up revenue works regardless of whether you're marketing pet products. It works no matter what you're selling.
05/25/2021 04:34 PM
How to Hit Your Target Market Bullseye Every Time
According to a recent HubSpot review, one particular marketing strategy can boost your ROI by as much as 760%. Yet many supplement companies either don't do it or they don't do it very well. This article talks about a strategy I discovered for my own marketing plan. It also outlines how you can use it, too.
03/22/2021 08:35 AM
Stupid Things People Say To Sound Clever: The "It's All In Your Head" Edition
Your ability capture attention and makes sales is directly correlated to the empathy, assurance, recognition, belief, desire and the urgent and deep sense of need you can create within your prospect. You do this hacking into their internal monologue, confirming their world view, or for advanced practitioners challenging them to change it.
03/22/2021 08:35 AM
Piste-Off With Poor Results?
Too many people are scared stiff of writing the wrong thing, or writing a boring email, or letting their personality shine through and being laughed at. So they never send the emails and make the sales their business needs to survive.
03/22/2021 08:34 AM
Why You Should Eat Dessert Before Dinner
Shiny object syndrome isn't just limited to books, but eBooks, reports, courses, coaching, forums, widgets, plugins, apps, software. All these things sound great until you have to knuckle down and actually read them, learn them, or use them.
12/07/2020 08:58 AM
The Nugget
To write and create something readable, ask this question first: Is it important? Then everything else comes afterward, including creative license and even content itself. Indeed, the important and usable idea comes before everything else.
10/29/2020 08:36 AM
6 Vital Content Writing Basics!
Content writing is one of the most rewarding professions because you are the "creator" of your content! And, any creative process is fulfilling. Besides, it helps you increase your knowledge on different topics by giving you an opportunity to deep dive into them.
09/08/2020 08:51 AM
How To Build A Better Business With Daily Emails
Daily emails are emails sent daily, like you are talking to a friend or loved one. And wouldn't you want to talk to that person on a daily basis. Of course you would and that's why daily emails work so well.
03/20/2020 11:46 AM
What The Most Prolific, Wealthy and Successful Writers Do That Sets Them Apart
It's easy to think that all you have to do to earn money from your writing is to sit down and write. Just sit in front of a blank sheet of paper or blank computer screen and start writing. But what are you going to write and how are you going to earn money from it? Knowing this BEFORE you write even one word is what sets the rich and prolific writers apart from the failures and wanna-bees. And I'm going to show you how one of the world's most successful writers does it, and how you can do it too.
04/23/2019 02:37 PM
Marketing Writing: How To Attract More Clients And Customers
Are your website visitors taking the action you want them to take? Or are they leaving as fast as they arrived? Read on to discover how marketing writing can give your results a powerful boost.
04/23/2019 10:29 AM
The Cost Of Freelance Copywriting
Professional freelance copywriters charge professional fees. Find out how to make sure you find a good one.
04/23/2019 09:57 AM
Why Professional Copywriting Is A Must
Copywriting isn't just about stringing a few words together. It involves a bit of psychology, a lot of research, and a touch of creativity. That's why professional words are always the best.
12/19/2018 02:41 PM
Corporate Blog - What Does It Take To Make It A Success?
Corporate blogs can be unwieldy things if not handled correctly. However, there are few things you can do to make sure yours is a success.
06/13/2018 03:46 PM
How to Write Advertising Copy That Grabs
Advertising copy can be one of those challenging tasks for entrepreneurs. It's pretty standard to put something together and then decide it's just far too boring for what you are trying to accomplish, but at the same time, you don't want to fill your copy with a bunch of hype.
06/11/2018 11:52 AM
6 Steps to Write Persuasive Copy
Create persuasive advertising pieces with this simple process to write marketing and advertising copy. Go from doing proper research to closing the sale.
06/07/2018 08:59 AM
Best Tips to Follow to Create Persuasive Website Copywriting
Website copywriting services entail using simple thought process for creating content. It is important to make content look simple and lucid so that the readers connect well with the same. Check out the post to get familiar with some experts tips to make persuasive web copywriting.
05/16/2018 08:50 AM
Copywriting for Your Business: Brochures, White Papers, and Case Studies - Which Should You Choose?
There are a variety of sales materials to choose from, however, many businesses are confused on which type will best serve their needs. Learn the difference between brochures, white papers, and case studies and how they will help you achieve your specific goals.
04/20/2018 10:42 AM
Using Bucket Brigades To Keep Your Readers Interested
Readers constantly scan pages and miss your most important points. They don't have to. Use the copywriting technique of bucket brigades to keep your readers interested and reading every word - by creating curiosity gaps.
04/04/2018 11:39 AM
How Best You Can Document Your Product Or Services To The World?
Are you able to consistently create super effective, authentic, and error-free documents for your product or services each and every time you need it? Didn't you feel the lack of good documentation many times for your product or Services to reach out to the world?
03/05/2018 03:42 PM
The Hard Truth About Direct Response Copywriting
Direct response copywriting is not ALL about the copy itself. Without certain other factors in place, you're going to have a rough road--even with top-of-the-line copy.
03/05/2018 03:41 PM
Direct Response Copywriter Tricks of the Trade
Direct response copywriters use special tactics to compel audiences to read... to keep reading... and to buy. Here are some of these direct response copywriting "tricks of the trade."
03/02/2018 03:44 PM
The Eight (8) Ingredients of Persuasive Writing
Persuasive writing is the art of creating copy that induces readers to take a particular course of action... such as buying a product or service, signing up for a newsletter, altering their behaviour, changing their opinion, voting, and so on. But how do you write persuasively?
03/02/2018 03:43 PM
When to Emphasise Features Rather Than Benefits
While it is true that "stress benefits rather than features" is one of the oldest (and most sacrosanct) rules for writing persuasive copy that sells product and services, there are several circumstances in which emphasising features may often work best. What are they and how do you treat them?
03/02/2018 03:15 PM
How to Write Benefits-Oriented Copy
"Stress benefits rather than features" is one of the oldest rules for writing persuasive copy that sells products and services. But doing so is sometimes easier said than done. Here is a simple method ... the "so-that" trick ... you can use to take your audience from features to benefits.
02/26/2018 08:22 AM
The Almost Foolproof Way to Write a Sales Letter
It's easy to think that writing a sales letter is hard. How long should it be? What's a good heading? What should I tell them? How do I make the sale? But in fact, writing a sales letter is easy if you know the five-step process of doing it. It only needs to contain five main elements and once you know what they are, it feels like the sales letter writes itself and makes it so compelling that your readers can't stop reading right down to the "buy now" button.
02/11/2018 08:28 PM
How to Get the Reader on Your Side
Getting the reader on your side is vital if your writing is going to have an impact and be persuasive. Here are a few things you can do to get the reader believing in you.
02/11/2018 08:28 PM
How to Write With Clarity and Impact
If you cannot write clearly and in an easy to understand style, your writing will have little impact on your readers. Here are a few tips to improve the clarity of your writing.
02/08/2018 08:18 AM
Give Your Internal Communications A Boost
Your internal communications are essential for the smooth running of your business. In other words, they are just as important as your external marketing. This article looks at what you need to do to get your message across clearly.
02/01/2018 04:30 PM
At What Point Should You Start Selling To Your Customers?
The processing of selling starts a lot earlier than you think. This article looks at how you should begin and why first impressions are so important.
01/30/2018 02:48 PM
A Secret Highly Effective Copywriting "Technique" That Is Seldom Ever Talked About
You practically never hear any of the self proclaimed copywriting experts talk about what I'm about to mention... But despite that, using this "technique" is a MUST if you want to write copy that sells. And I'm calling it a technique. However, it's really more of a skill. And that skill is...
01/30/2018 10:05 AM
The Process Of Writing A Killer Sales Letter
I got a question from an aspiring copywriter the other day who was asking me what process I use to create a great sales letter. So I thought I'd share my answer here.
01/25/2018 03:23 PM
The Most Powerful Emotion In Your Copywriting Arsenal
Today I'm going to share with you the most powerful emotion you can inject into your copy that can cause your sales and conversions to blast off like a rocket. And it's not greed or fear... Nor is it belief... Or appealing to your readers self interest... Although inciting those emotions can be very effective... however... there is one emotion that trumps all of them in its power to grab people's attention (which is a rare commodity in the age of the smart phone and funny cat videos), and almost forces them to buy what you're selling! In fact... you're probably feeling this emotion right now! Can you guess what it is yet? Okay... I shan't keep you in suspense any longer.
01/17/2018 04:01 PM
The Holy Grail Of Copywriting
Just the other day I was digging through some of my old writing files. You know the drill, mucking around in dusty old cabinets that you haven't been in for years. And then out of the blue, it hits you like a bolt of lightning...
12/29/2017 11:15 AM
Technical Copywriter or Technical Writer: What's the Difference?
What are the differences between a technical copywriter and a technical writer? Here are four answers out of many. What differences can you think of?
12/27/2017 11:43 AM
How to Avoid Rejections in Content Writing
How do you handle rejections in content writing? Article suggests best tips to develop content without errors and prevent rejections.

More Copywriting Information:

Related Articles

Sales Headline Copywriting - Two Quick Steps to Success
Get a Good Start for Sales SuccessThe headline to a sales letter is like the doorway to a store. The purpose of both is to draw people in.
Dont Forget The Copywriting
Copywriting And Content CreationOne of the most important, but often overlooked aspects of marketing is copywriting. Businesses afford much attention, time and money, on graphics, mail formats and all of the website bells and whistles.
Deciding What Voice to Use in Copy
You have to choose a character or an angle that you, the copywriter plays. Copy is interactive.
10 Things You Should Expect From Your IT Copywriter
Anyone who's ever tried marketing IT products or services knows that it's a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too.
Copywriting FAQs
One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that.
Write Hard-Hitting Headlines With Magic Words That Sell
Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out.
How To Become A Freelance Copywriter In New York
As a freelance copywriter in New York, your work is never done.What?Do you mean to say that it is hard to find regular freelance writing jobs, even here in New York City?For those looking to succeed, employment is hard to find only because we lack the knowledge of where to find the work we want.
Why You Should Write To Inform And Not To Sell
Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise, enough people will want to see what you have to offer.
19 Secrets to Making Your Ad Copy More Effective
The sales letter is the key; the sales letter is the key - echoes through the Internet marketing mountains.Ad copy, sales copy, sales letter, copywriting or whatever you want to call it - the goal is the same for every Internet marketing business.
Five Keys To Leaner and Meaner Copywriting
Grab 'em and don't lose 'em. Every marketer knows that one.
Its Time To Start That Swipe File
Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills.
Designing for a Non-English Audience
Having worked as a digital publishing specialist at a large corporation at my previous job, I did not think being in charge of foreign language typesetting would be too difficult. After all, the layout and the images are already prepared and I only need to flow in the text - how hard could that be? I was sure that a simple Copy and Paste, or text importation, would do everything.
Getting Paid for Your Articles
If you've been writing web articles to help promote your business, you may also wonder if you can write articles and get paid for it. What type of articles will land you some extra cash, and what control do you have over the resubmission of your content once you hand it over to the editors?Type 1.
What A Ghostwriter Needs To Do To Earn Top Dollar
The huge demand for writers online is really for ghostwriters. A vast majority of the available online writing jobs for an online writer are for ghost writing projects.
How to Write a Sizzling Sales Letter, Part 1
When you sit down to write a sales letter to your prospects, it can be difficult to know just where to start. Regardless of the purpose of your letter, it has to accomplish several things:capture the attention of the readerspeak to the reader's individual needsgive good reasons why your prospect can trust youcommunicate your offer succinctly and clearlyencourage your prospect to act nowAnd furthermore, it has to have sizzle.
The Five Rules Of Influential Web Writing
Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establish your expert credibility or destroy it.
Kick-Start Your Juices
Listen, consider this scenario.You have a deadline to honour.
Four Things Every Web Site Headline Must Do
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.
Writing Great Website Sales Copy
Many small businesses fail because their owners don't pay enough attention to marketing and sales. Part of the effectiveness of a marketing effort is directly related to the sales copy you produce.
Long Copy versus Short Copy
When I show some people my advertisements, I sometimes get the feedback: "I'd never read that. There's too much writing.