What Make Us Unique and Different

Starting a business can take a lot of time, money, and energy. And because we don't want to completely re-invent the wheel, we often want to copy (legally) other techniques, strategies or processes used by others. While copying others has many benefits, namely using tried and true methods as well as saving time and money, the true success of your business will come from your own uniqueness.

You are unique, different from each and every other person on the planet. Leveraging your uniqueness and embracing it as your true self is the key to creating a marketing message that comes from your passion and purpose. And, it is your passion and purpose, combined with the unique way you develop and deliver your product or service that makes you attractive to customers.

1. DNA. You are encoded uniquely by virtue of your DNA structure. No one on the earth has the same DNA as you. That is a big thought. At your most basic level, you are unique. How can you take that idea and celebrate the fact that you are one of a kind?

2. Strengths. Each of us possesses different strengths, which add to our uniqueness. What are your strengths? Sometimes we don't really see or want to acknowledge our strengths. Consider asking your friends or family members to help you identify them. Or, buy the book Now, Discover Your Strengths, which offers an online strengths survey that will provide you with your top five strengths. How are you leveraging your strengths in building your business? Are you a great public speaker? If so, how are you using that talent to attract more clients?

3. Personality. Your personality or character is also a stamp of uniqueness. It's a mix of behaviors and attitudes that you wear in all your interactions with others. How is your personality conveyed through your marketing materials, the colors and designs on your website, or through the quality of your personal network? What personality do you wear at home as opposed to at work? Are there things you want to emphasize or minimize with regard to how you come across to others? How is your personality serving to enhance how you communicate your marketing message?

4. Physical characteristics. Your shape, size, hair and eye color and other physical characteristics also make you unique. Unless you are an identical twin (and they are not exactly alike because of their unique DNA), no one else will look exactly the way you do. Our physical characteristics can help or hinder us in our business dealings. To be at our best, especially if we deal with the public face to face, we might consider simple changes to make ourselves more attractive including using cosmetics, teeth whitening, exercise, and changing our hair color and style. Simple changes can greatly enhance how we come across to others.

5. Life experiences. Our life experiences can offer us rich opportunity to not only create our businesses, but also to market them. Many businesses have been born from people's personal experiences, which may have been either fortunate or unfortunate in nature. Your business might be an example of that. Our experiences often serve as the underlying passion for what we do, becoming the material and the message that we want to share with others.

6. Family and friends. How do your family and friends reflect upon you and your uniqueness? We inherit many things from our families including personality traits and physical characteristics. Our friends, on the other hand show our uniqueness in another way. Our friends reflect our interests, hobbies, beliefs and personality characteristics. Our mix of family, friends, and associates is truly unique. Sometimes they can serve as a wonderful catalyst for developing new businesses, ideas, or ways of marketing our business.

7. Education. From the subjects and ideas we are attracted to, to the various degrees we have earned, our education serves as another unique identifier. The way we communicate, the people we like to associate with, our interests and even the products and services we buy are all influenced by our educational level. Likewise it will influence how we position and market our businesses. How does your education influence your marketing message and the types of people who you attract?

8. Quirks, passions, and hobbies. How can you take your passions and hobbies and use them to create something new for your business? Similar to your life experiences, you may find a business in your interest or hobby. Or, better yet, you might find some aspect of your interest that might add an interesting twist to your business products or services. For example, your interest in travel might express itself in offering retreats or getaways for your clients.

9. Travels. Our travels serve to define us as unique individuals. Even though many of us have visited the same places, each of us possesses a unique travel log. Our travels influence us greatly - introducing us to new sites, sounds, people, cultures, and experiences. Travel enriches our lives by filling us with new ideas, attitudes and even, at times, influencing our long-held beliefs. For example, a trip to an impoverished third-world nation where we can experience first hand the suffering of others might prompt us to create a non-profit or to donate a portion of our profits to help those in need. How has travel influenced your view on life? And, how might that translate into something unique for your business?

10. Beliefs. Each of us possesses a unique belief system. No one else has the exact same mix of beliefs, values, standards, ideas or ideals. Our beliefs about others and ourselves can influence not only the types of products and services we market, but also the way we communicate our marketing message. We need to carefully examine our beliefs to leverage them into more opportunities. For example, our belief in taking care of our environment might translate into developing community or corporate programs to promote ecologically sound products. Or, our interest in communicating ideas might motivate us to start a newsletter or to write articles.

© Copyright 2004 by Alicia Smith

Alicia Smith, a Coach and Trainer whose specialty is helping people Make Money Now. This article is derived from just one of the 90 lessons contained in e-course, http://www.90daymarketingmarathon.com. To learn more about that course and her other products and services, please visit the following sites. (You also can email her at alicia@aliciasmith.com)
http://www.discninja.com
http://www.InternetAssessments.com
http://www.90DaystoaProduct.com

More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Branding Information:

Related Articles

Branding Your Radio or TV Campaign With A Musical Identity (aka Audo Logo, aka Jingle)
You don't think twice about a business card and letterhead logo for the visual aspect of your campaign, why not an audio logo to brand your broadcast campaign?With the magic of music you can capture the personality of your business, create an emotional connection to your target audience and get recall & branding recognition (in some instances with people tapping their feet and singing your company name) even when you are not on the air.The majority of advertisers use the free production services that radio and TV stations offer to save money.
How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...
Big and Yellow 'M' reminds you McDonalds..
Brand Strategy - Brand Value - Brand Identity Guru
Developing brand strategy is extremely critical. The most important asset your company has is its brand.
10 Secrets for Free Media Placement
Why pay a high priced PR agent when you can get free media placement to promote your product, service, or book?Follow these top ten tips for 2005 and it willbe your most profitable year yet!1. Write an attention grabbing headline.
Too Dull? Too Sharp?
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.
Your Small Business Name -- Important?
You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do.
Corporate Internet Branding - Branding Your Business Online
Let me tell you a story about Pete and a pizza. After a long day of fighting uncooperative pipes and fixtures, Pete P.
Your Brand is Your Promise! (So What Are You Promising?)
When people mention the word "brand" they usually mean a well known, well defined company. That's why consumers frequently mention names such as Target, Rolex, Apple, BMW and others who have done an excellent job in crafting an image and sticking with it.
The Positioning of Success
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services.  Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles.
Power Your Word for Profit
Discovering and owning a powerful word that reflects you and your business is the true key of successful branding.Some organisations invest fortunes in this endeavour but there's nothing stopping any of us from doing the same at a fraction of the cost.
Im Just Starting, Why Do I Need a Logo Design?
Businesses eager to open often give little thought to their identity.With so much to get done, designing an appropriate logo hardly seemslike a top priority.
Value-pricing Strategy: Were not The Cheapest but...
In this highly competitive online marketplace, it can be difficult to persuade customers to buy from you when you offer a similar product to your opposition but with a higher price tag. And trying to beat competitors on price alone is a cut-throat business, very risky and not recommended.
Value Proposition Writing - Brand Identity Guru
Your Value Proposition, or as I usually call it, your Core Marketing Message, is still misunderstood by most professionals. It's not just a tagline, sound bite or even an "Audio Logo.
Branding Fiasco -- Better Be Who You Say You Are!
Our experience as customers offers great instruction into the concept of branding. Come with me on a recent "experience" and you'll see what I mean.
Branding Strategy - Brand Identity
Today, in many organizations around the world, branding is treated as a cosmetic exercise only, and regarded merely as a new name, logo, stationary and possibly a new advertising campaign. But, to associate your "brand" with such superficial cosmetics is like saying that people are really only the sum of their name, face and sometimes their clothingBut branding is a thoughtful discipline that strongly belongs to the long-term strategy of an organization; brand strategy is, or should be, business strategy, and vice versa.
What is Private Franchising? It is Nothing Someone Made It Up
The Federal Trade Commission has an obligation to the general public, their stated consumer education mission and to the over regulated franchising industry and the small business operators running Biz Ops to separate the two business models by way of legal definition. Any failure to completely separate them will trigger additional problems down the road and cause the current on-going process of rule review to continue, without any formalization for decades.
Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties!
Colour is essential to building a strong brand.Many of you know my passion for wearing red ties.
Branding Junk Removal - He Did It, Can You?
What does it mean to be remarkable?Brian Scudamore, CEO and Founder of 1-800-GOT-JUNK?, who in 1996 was operating the million dollar plus company at the age of 26, said it means, "You've got to get out there and be loud and proud..
Personal Branding: Characteristics of a Strong Personal Brand
How many times have you been at a networking function and been lost for words when asked "what do you do"?We all have. But do you see this as a threat or an opportunity?Developing a Personal Branding Statement or PBS can be a powerful way to help market yourself to prospects, clients or potential employers.
McDonalds Supply Chain of Potatoes
McDonald's buys its potatoes from corporate farmers in Idaho not the commodities market; therefore it limits its exposure to price gouging that might have occurred by using the commodity exchange to get those potatoes. Starbucks is doing the same thing, but instead of having partnerships and coffee beans, they are all of in-house.