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PR Information |
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PR Information
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Publicity: A Financial Planners Best Marketing Friend There's an old African proverb:"If you think you are too small to make a difference, try sleeping in a closed room with a mosquito."There's a message here for financial planners who want to get free publicity exposure, and use it as a smart marketing tool to grow their practice. Publicizing Your Company Got a huge need for publicity and a tiny publicity budget? You don't need to have a Madison Avenue-sized advertising budget to make your name known. Here are five ideas to help you promote your company: 1. 7 Tips to Get More Mileage Out of Your Online or Offline Publicity You worked hard to get a story on your business in a popularwebsite or your local paper. Don't let your efforts ends there --here are seven tips to help you maximize your online and offlinepublicity: 1) Reprint, Reprint, Reprint! A favorable article on your company or products is marketing gold- it implies that the publication or website has given itsendorsement. Publicity and Marketing Magic For Financial Planners: The Four Mores Publicity will take your financial planning practice, your business, and your life to the next level. It's going to bring you:more recognitionmore credibilitymore value to the marketplacemore businessIt's obvious that getting more publicity - exposure in the media - will yield you more marketplace recognition. How to Form a Relationship with a Newspaper How do you make a good relationship with a newspaper so that you can get new contacts?Newspaper relationships are probably the most difficult relationships to form. Often a newspaper will have different departments that look after advertising, human interest stories, editorials and daily news. Franchise Work Vehicles Should Have a Flag on Them If you own a franchise and have company vehicles, be sure you have a flag on it. First let's discuss the American flag. Smashing the Myth of the Press Release A musician spends years honing his craft. He writes world-classsongs and performs them in a manner that moves his listeners totears. Is The Traditional Press Review Still A Business Tool Of The Future? Press reviews are a common and basic feature for surveying the market situtation, your company's public image and the coverage of your competitor's business. Only if you are well-informed about theses topics, you can make sound business decisions. 6 Essentials for Doing Your Own PR: Guest Author Today's issue of Lean Marketing Champions features tips on doing your own PR from one of our authors and PR goddess, Paula Gardner.1. Why You Should Write a Book (Even if You Really Dont Want To) Recently, I told a friend (who's a business owner) that she needed to write a book. Although she's a good writer with terrific ideas, she said, "Do I really have to do it?"For her -- and for those of you who have a business -- the answer is yes. Dont Do This to Your News Release! Hundreds of thousands of News Releases are sent out all the timeand many people will show you different ways to write a news release in a way that will result in publicity for you or for your company.However, many people over look the 17 Deadly Sins that you should never do or have in a news release. Think Big Would you like to be the next Dr. Phil, Suze Orman or Guy Kawasaki?When I ask people that question, they usually say something like, "I'd be happy to be able to reach $100,000 in revenues," or "Hey, I'd settle for being able to take a week-long vacation. PR Is Just Smart Business The name of the game is doing our part to achieve manage- ment's objectives. And public relations best practice - properly applied - does just that. Three Publicity Tips for Marketing-Minded Financial Planners Financial planners, the first thing to know about reporters is this: they are busy.Often, they are too busy to read a press release, too busy to wait for you to call back, too busy to find the "best" resource. The Ten Ps of PR Everyone is talking about the Ps of successful marketing, so I thought it was time that PR had it's own Ps - essentials that will help you maximise your PR activities and results.1. So Whats Wrong With Strategic? Some folks see the word "strategic" as a needlessly tiresome and complicated notion. But anything that shows you how to get from here to there IS strategic, and something we all need. Are You PR-Challenged? You won't be if you accept a very simple premise. Here, in just two sentences, is your pathway to effective public relations. How to Stay Composed During Contentious TV Interviews NOTE: Brad Phillips was a Producer for CNN's The Capital Gang from 2000-2001.Robert Novak's meltdown on CNN's Inside Politics was predictable, perhaps. 6 Steps to Using Trade Magazines To Reach Customers When developing a publicity campaign for their business many owners overlook the importance of trade magazines and journals as vehicles for reaching new customers. While mass media publications have widespread readership, the targeted nature of trade publications make the information that appears within them even more powerful. Much Ado About A Lot! I say public relations can be a matter of survival for your organization.So, to me, making your business a success is a lot over which to raise much ado!Especially when the very people who hold your future in their hands - your key, target audiences - may harbor negative perceptions likely to hurt you by turning into negative behaviors.
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