What Do People Really Need?
Copyright © Bill Vannot - All Rights Reserved
[http://www.successful-marketing.com]
People need a nudge..... a Reminder....or reminders, with an "s". Most people need to be reminded more often than they need to be informed.
In sales, especially advertising, we make our sales pitch, back and forth, to get a decision. We have to repeat our benefits everyday. Our job is to remind people about our offers, in a polite and effective manner. We practice and we become masterful "repeaters." We remind people about the things that we sell and we touch base to fill their needs.
We have to do this before someone else takes away our customers and our business. We always KEEP our offers in front of our customers.
If people like what we say and do, they buy from us. Actually, we could be in the reminder business. Sure, we need good reasons to re-visit people. We also need a variety of new answers if they ask for a reason for the ongoing contact.
Are Your Creative Selling Skills Tuned Up?
Creative selling creates new reasons to email or call back. There are always different approaches. You just have to create various ways of looking at things.
* Train yourself to ask this question: "What's happening in the customer's life?"
* Next, think about what you can possibly say or do, that will remind each customer that you have something in mind for them. Then reflect on how you can make that "something" just as important to them, as it is to you. To you, that "something," is your paycheck. Perhaps a special bonus offer would please your customer.
Since decisions are made in seconds, creating a sense of urgent need, and/or desire, is our main focus. Always, be positive. Always lead!
Each time, go through your speech just one more time. Is there a deal stopper? If so, find out what's stopping this particular deal from going through. Indecision is often the reason for the delay. That's exactly when you remind the customer about all the good things that can happen, if you both make "something" happen, together.
There's a story about Christopher Columbus that explains this creative-reminder, sales process. After being ridiculed by naysayers, who called him "nothing special" for his New World discovery, he asked them one question. He asked if they could balance a raw egg on its small end, without props.
They tried in frustration to balance the egg on its small end, but each person failed. Columbus then picked up an egg and lightly cracked the end of it. It stood alone on it's small end. He didn't use trickery or deception to balance that egg. Things are always EASIER after someone shows you how they did it. Columbus was selling himself and his creative ideas, with that single egg. He taught his contemporaries a valid lesson.
There's more than one way to do things, so be creative! Try using win-win reminders. Use your creative spirit and skills to create synergy and sales!
Interested in "no gimmicks or tricks" advertising and marketing? Visit Bill and tell him Columbus sent you! You work 40+ Hours a week and call it, "The American Dream." Is it a dream? Bill cracks the E-egg with a different twist. His business stands up with no props. Yours can too, if you stop by: http://www.successful-marketing.com