The benefits of using press in your recruitment advertising campaign
If you're trying a recruitment advertising campaign, you'll want to get the press involved. You can't really just put up some signs and hope that people come to you. You'll want to attract the kind of people who you want working for you, and that's not exactly easy. Especially in today's market, when there are more people out of jobs than their used to be, it can be difficult to reach the people you're actually looking for instead of just those people in your immediate vicinity. If you combine radio with the local press (newspapers and magazines), you can reach a huge number of people, many of whom weren't even thinking about changing jobs. If they hear what you have to say, though, they might be more interested in making a change and coming to work for you.
You can't bring them to you unless you get their attention, however, and the press reaches a lot wider base of people than you could with the sign in your window. Some people think that they should only use radio and should not use the press, but this is simply not true. They both work in conjunction with one another to bring about a larger base of potential workers and that means that you have more qualified people that you can choose from. This helps your business to grow, but if you don't make use of the press you're likely not going to see that growth. You'll either be shorthanded because you can't get the workers that you need or you'll have workers who don't really do their jobs. Either way, your business will suffer, and all for something as simple as a lack of strong recruitment advertising.