Advertising with billboard trucks have made the business easy


Companies are always seeking out creative advertising strategies to increase brand awareness or do out of home marketing. It is possible to do out of home marketing through the use of technology. For example, people advertise through the use of popular websites, Twitter, and Blogs, or send e-mails about promotions that include product information and coupons. Another popular method of product promotion involves advertising on vehicles. Mobile advertising trucks, vans, cars, and bicycles can be used to spread the word about a product or service or help with out of home marketing. Some advertising on vehicles is done with the use of a scrolling format, is lit up, or is 3-D to attract more customers. It is an effective advertising tool as it captures about 98% of it's audience. Mobile advertising trucks can even be equipped with see through walls to allow real live product showcasing. Customers can showcase anything from a living room set or hot tub, to a motorcycle or kid's outdoor playhouse. Advertising on vehicles is most effective if displayed during high traffic times. This allows for maximum viewing and the highest amount of market awareness.

For this reason, companies do research to determine what times of the day have the highest traffic and they create specific routes to allow for maximum viewing of the mobile advertising trucks. Out of home marketing can be done with the use of these vehicles as well. It is easy to set up advertising on vehicles through the internet. Businesses are switching over to mobile advertising on trucks versus static billboards for a variety of reasons. First of all mobile advertising trucks generate 250% more attention than a static billboard. Secondly, advertising on vehicles makes sense given that the majority of Americans drive a vehicle each day. Twenty-nine percent of those commuters are on the road for up to two hours per day. It is easier to read an advertisement that is on the truck next to you while caught up in traffic, than a billboard in the distance. Out of home marketing on mobile advertising trucks can be done at events such as concerts, holiday events, sporting events, conventions and trade shows. These events are great opportunities to use one of the mobile advertising trucks that have three glass walls. Displaying actual products versus displaying a giant picture on a poster is likely to draw more attention. While there is advertising done on the vehicle, it is also possible to do promotions outside of the vehicle. Brand ambassadors can promote the product or service by handing out samples, coupons, or doing surveys to get customer feedback. Whether a company is interested in using advertising on vehicles that will be driving during high traffic times, or placing a stationary truck at a public event and promoting through the use of brand ambassadors, mobile advertising trucks are sure to attract more attention than a traditional billboard. Out of home marketing does not need to merely consist of web advertisements. Arranging advertising on vehicles is likely to raise product awareness even faster.

About the Author

RodBulldog publishes articles for bulldogbillboards.com

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