Small Business Information


Consistency Builds Trust


You know your prospects need what you sell. You know they want what you sell.

Fire the CEO


If you are the boss and you think your job is to run the business, you are dead wrong. Your job, the most important job in any business, is to market the business.

Are You Making These Mistakes In Your Business?


You've probably heard the statistic that 95% of small businesses fail in the first five years. That's not a very encouraging number! Although being part of the 5% that succeed is not easy, it's definitely possible.

Shocking Experienced Copywriter Reveals Little-known Secrets To Closing BIG Ticket Deals!


Hogwash!That's what I say to people who tell me that their business is purely and solely a "cheapest price business."People who stubbornly insist that "MY business is different" are right, but not in a good way.

Virtual Assistance for Healthcare Professionals


Administrative and clerical tasks are the bane of every industry. No matter how small or large your business is, you will eventually find yourself with stacks of paperwork that need your attention and phone calls that need to be made.

Marketing - The Way To Make What Youre Really Worth


You only have so much time in a day right?So wouldn't it make sense to focus as much of your time as possible on the things that produce the highest payoff.I don't know about you but most small business owners are do-it-yourself types and get sucked into doing the littlest silly work faster than you can say "Oh look, the copier is jammed again.

The Single Most Powerful Small Business Marketing Tool On The Planet


Let me get right to the point. The single most powerful small business marketing tool on the planet is a marketing plan.

The Virtual Assistant


As a small business owner, outsourcing work to Virtual Assistants is fast becoming a popular and intelligent decision. The business owner saves enormous amounts of money by cutting the costs of offices and equipment overhead as well as expensive benefits packages.

Venus Transit - and Small Business?


On June 8, 2004, the world witnessed what no one living today had ever seen..

Are You a Small Business Casualty?


When a person knows and knows not that he knows. Teach him.

10 Filler Activities for the Summer Business Slowdown


Summer is a time for the outdoors, for that well-deserved vacation, and with everyone out and about, it's also a time that you may notice a slowdown in demand for your products and services. So what can you do during this summer slowdown? Well, it's a great time to do the work that otherwise never gets done during the busy business year.

Simple Business Tactics Are Your Key To Success


In a world full of complications sometimes we overlook the simple things in life. We are so busy trying to work out our twisted problems that we miss out on the simple secrets to success.

Hone Your Edge, Stay Focused


A common hazard faced by new entrepreneurs is a lack of faith in the power of their offer. Many business people lose focus because they are worried they wont generate enough cash flow from their core product.

Joint Venture Your Way to Extraordinary Sales!


You know what makes me really happy? Drinking a Starbucks latte while doing my grocery shopping at Safeway. Getting my Godiva fix at Barnes & Noble.

Speed Kills on the Web!


I only have to point to the 555 plus failed .com companies (according to Web Mergers) as the poster children of the "speed at any cost" business mantra that clearly doesn't work.

Small Business Marketing, According to Seinfeld


What could Seinfeld possibly have to do with marketing a small business? As it turns out, all small business owners could take a few lessons from the show that brought us such popular phrases as "Man Hands" and "master of your domain".The Coffee Shop - Jerry, George, Kramer, and Elaine spent countless hours in the coffee shop, talking about "nothing.

Share Ad Expenses to Boost Profits


The challenges of the small business owner are well documented. They must battle for market share against larger competitors, run all aspects of their business, and even pay higher rates for advertising and other marketing related expenses.

Direct Mail - For Small Businesses


We hear a lot of talk about junk mail nowadays. Many peoplewill tell you that they dump it straight in the trash.

Small Business - A Thing Worth Doing Is Worth Doing Badly


A thing worth doing is worth doing badly. Yes I know that it should be 'well'.

Do You Really Need a Toll-Free Number for Your Business?


Do You Really Need a Toll-Free Number for Your Business? The answer is YES! If you run a home business, whether it's a direct sales business, a part-time venture, or if you work full-time from home, if you don't have a toll-free number, you could be leaving money on the table.Studies show that a potential client is 50% more likely to contact a business who has a toll-free number.

Its Spring - Time For A Compensation Program Tune Up


Now that winter has passed, the annual ritual of spring cleaning is in full swing. Spring cleaning is more than cleaning the windows and clearing the cobwebs that hid in the corners during the winter.

The Key to Small Business Growth? Buyer Alignment


Unfortunately for all buyers, each selling organization and their individual sales professionals are unique and often require immense amounts of energy to build a relationship with. This keeps buyers guessing, which in turn keeps the sales organization guessing.

Maintaining Your Carpet Extractor in Your Auto Detail Shop


Auto Detailing: Maintaining A Commercial Carpet ExtractorYou should drain your carpet extractor at the end of each use or at least by the end of the day. Do not dump the excess dirty water or soap into a storm drain.

How to Promote Your Business by Entering Contests


You are probably hard at work promoting your business (and if you're not, you should be!), but if you haven't submitted your profile to any contests yet, you may be missing a golden opportunity.Receiving an award for your business can increase your company's credibility.

Alliances: What works, what does not


Why Alliances FailWhen do you know an alliance is falling apart?An alliance will surely fail without good communication on both sides. It will also fail if the alliance partner is not capable of completing the tasks set out in the service level agreement.

Alliances: Drawing The Line


How far can you go based on your relationship with an alliance partner?The imaginary line you draw in the sand will let you know when an alliance is getting close to failing. I would suggest setting the line a little higher than the disaster point.

Keep TRACK of your Business Relationships and Gain Profits


How do you know when an alliance needs to be monitored and tracked?More often than not, an alliance needs to be monitored and tracked. If you ignore your alliance partner at all, you will be losing ground and your business relationship will not be what you expect.

Making Your Product Desirable For Alliance Partners


How do you make sure you have the business solutions or services that your alliance partner needs?You can only make sure that what you have to offer a company fits into their goals and mission if you do your research on what drives that business. If you go in "cold" you are not likely to win any business as you do not know enough about the company and they certainly do not know enough about you.

Leveraging Business Relationships for more Profits


When should you leverage the relationship?Leveraging sometimes brings a negative connotation to the mix. It does not have to be that way.

How to Create an Employee Manual


Large corporations use employee manuals to both educate employees about policies and protect themselves legally. Whether or not you need an employee manual is your decision, though it can be a great tool for keeping your policies consistent.

Become The Squeaky Wheel and Watch Your Business Skyrocket!


Providing high quality customer service is a must for any business to survive.Following up on all contacts and leads is also crucial in order to increase your sales and client base.

Keeping a Partnership ALIVE and THRIVING


What are the best methods for keeping a good business relationship?Once you have a business relationship in place, you need to work on that relationship to keep it intact. As a matter of fact, people nurture their business relationships more than they do their families! The first and most obvious method is to follow up with questions and requests in a timely manner.

Finding the PERFECT Alliance Partner


Where do you look for the appropriate alliance?One of the most asked question is "Where do you find a good alliance partner?" It is actually fairly easy. You can find potential alliances by taking some time to research potential partners.

Who Makes the BEST Alliance


What types of companies do you want to align yourself with?What is the best company to align with? It is a company that does not quite compete with your core business. By this we mean that the company has offerings that dovetail into what you have to offer.

A Small Business Consultant Can Help in Many Ways... But One Thing He Can't Provide


A consultant must remember that the business belongs to the client. There is always a danger that the consultant will take a dominant position to the detriment of both of them.

Advertising - For Small Businesses (Part 2)


How to do itPeople skim through newspapers and magazines and they aren'tnecessarily looking for information on products or services(unless they're reading the classifieds) It's thereforeabsolutely vital that your advertisement grabs theirattention and encourages them to read more. Many ads aredesigned merely to create awareness of a product or service,however, small to medium size businesses need a result.

Advertising - For Small Businesses (Part 1)


Is it right for you?If you decide to advertise your productor service then you must ask yourself - "Will potentialcustomers read this publication and will they take actionhaving read my ad?"National newspapers - Read by a huge cross section of thepopulation. If you're inserting a display ad then it wouldneed to be professionally designed and you'd need to be init for the long run.

When to Say NO!


When is it a good thing to say no to a request?Balance in one's life is perhaps the most important goal for busy people. They can take on many more projects that most others.

Chamber Membership will BOOST your Business


When is the Chamber ideal for your business?Joining a Chamber of Commerce is likely the best thing any business or individual can do. Chambers provide many benefits to members.

What are the COSTS Associated with joining Leads Groups?


When it comes to cost, how much can you afford or not afford?When it comes to cost, the first thing that comes to mind is money, the cost of membership. Although this may be a consideration, you should also look at the cost as part of the investment you need to make in order to improve the bottom-line.


More Resources


Site Selection - Slice of Life, A Car Wash and Detail Center DownTown
There is a continual trend we are seeing which I can remember participating in over a decade ago, when cities were trying to figure out how to increase sales tax revenues when the large box stores outside of town came into nearby or surrounding areas. For instance a big and easy example would be Wal-Mart.
How to Curb Antique Shop Theft Inexpensively
If you have ever had your antique shop or mall ripped off, you understand that it's very hard to detect. There are simply so many items to keep track of, and an item can be missing literally for months and you may not realize it.
Hone Your Edge, Stay Focused
A common hazard faced by new entrepreneurs is a lack of faith in the power of their offer. Many business people lose focus because they are worried they wont generate enough cash flow from their core product.
Is Brick and Mortar A Passing Fad?
Q: Is the online world the best place to sell a product or service these days? My friends seem to think that brick and mortar stores will totally disappear in the future. I debate this all the time with them, but it seems to be heading that way.
Aircraft Washing Business Tip - Interior Private Jet Cleaning
Aircraft Interiors of personal and corporate jets have hundreds of thousands of dollars invested. We have had an opportunity to speak at length in Tucson, AZ recently about the special custom interiors the weight they cost in performance and the needs in cleaning.
Corporate Shells
A corporate shell could be liken to a house that had been occupied by a family, prior to the family moving out it was a home. But now it is just shell, a skeleton a plain house with nobody in it, but if a family was to purchase the house and moves in, it becomes a home.
FTC Franchise Rule if Enacted will Trigger Hardship for Private Sector
The FTC Franchise Rule maybe changed, as the Federal trade Commission has put out a report to the franchising industry as to upgrade the rule. If enacted will it will trigger hardship for private sector and cost many trees their lives; Paperwork.
11 Things Small Business Owners Can Learn From Rudy Giuliani
1. Leadership Is Learned - While many people appear to have an innate ability to lead, most learn from their life and business experiences, then put these lessons into practice.
Reverse Merger: Have They Taken the Reverse out of Reverse Merger?
Are the promoters and consultants destroying the market for Reverse Merger? First lets take a look at reverse merger. In a Reverse Merger, an operating private company merges with a public company that has little or no assets, nor know liabilities (the "shell").
Market Makers Play a Significant Role in Reverse Mergers
One overlooked individual in the process of taking a company public through reverse merger is the market maker. The market marker is critical especially if the company is going to be listed on OTC Bulletin Board or the NQB.
Reaping the Rewards of Cost Cutting
In these days of insecurity and uncertain futures, the tendency is to manage for survival but the smart business leaders are actively hunting for profits.And they are doing this without launching costly new initiatives or major capital investments.
Pressure Washing and Hospital Accounts
Most pressure washing companies never look into some of the best niche markets. One, which you may not have thought about is Hospitals and if you run a pressure washing company it can mean good steady income.
A Look at Incorporating a Business in Florida
As you may know, there are many ways to incorporate a business in Florida. While companies exist to do the legwork and paperwork for you, the most direct way is to contact the Florida Department of State, Division of Corporation's website itself.
Mission Statements: More Important Than You Thought
If an organization lacks a mission statement, it is worthwhile to at least try to draft one. Even if it does not yield an acceptable final draft, the exercise will be rewarding for the hard work which must go into figuring out the company's direction and putative purpose.
Designing a Franchise Training Program
If you intend to franchise your company you will need to design a bullet proof training company for your new franchisees. This is above and beyond the training program you will design for them to administer to their new employees.
Starting a New Business in a Small Town
Q. I am a former pastor who left the ministry after sixteen years to spend more time with my family.
New Habits, Rebounding Economy Help To Sell Giftware and Collectibles
Just a few years ago, when one thought of a home-based sales business, Tupperware, Avon and a host of multi-level marketing schemes might have come to mind. Today, however, changing market conditions and evolving consumer habits have converged to make home-based selling businesses a realistic opportunity with real profit potential.
Not Listening Can Hurt Your Small Business
Most small business owners seek advisors who can help them improve their businesses. They want advice from those who have the experience and really know what they're talking about.
Why The Carwash Industry is Stagnant; What You Can Do to Change Your Field
Many years ago, I had warned the carwash industry of problems brewing in customer dissatisfaction as we continued to grow our car wash company into a National Franchise Chain. I warned of environmental controls, speed of wash, water usage, quality of labor, price points, car wash fundraisers, car damage, up selling and hot wax.
Wichita Kansas is a Great Place to Run a Business
We love Wichita because it has great all round weather except during ice storms and the once in a while Tornado threat, which could carry away you best workers to meet Dorothy. 225 sunny days a year snow about 5 days a year.

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Related Articles


Why The Carwash Industry is Stagnant; What You Can Do to Change Your Field
Many years ago, I had warned the carwash industry of problems brewing in customer dissatisfaction as we continued to grow our car wash company into a National Franchise Chain. I warned of environmental controls, speed of wash, water usage, quality of labor, price points, car wash fundraisers, car damage, up selling and hot wax.
How to Wash Mobile Homes as a Business
Washing manufactured homes, mobile homes, can be a lucrative and steady business. Generally Mobile Home owners desire to have their mobile homes washed twice per year.
Choosing a Truck Wash Location in Nevada, Case Study
There are several well-known truck washes in the Great State of Nevada. Truckers need to get their truck washes as they travel West into California after coming off the mountains thru the weather, which dirties their trucks.
A Small Business Consultant Can Help in Many Ways... But One Thing He Can't Provide
A consultant must remember that the business belongs to the client. There is always a danger that the consultant will take a dominant position to the detriment of both of them.
Its Spring - Time For A Compensation Program Tune Up
Now that winter has passed, the annual ritual of spring cleaning is in full swing. Spring cleaning is more than cleaning the windows and clearing the cobwebs that hid in the corners during the winter.
Making a Donation to Bring MORE Business
How a donation is different from a sponsorship and what is the advantage to you?Donations are different from sponsorships, as a sponsorship is more likely to headline you for an event whereas a donation will let you be listed as one of the many donors. You do not need to headline every event to get business attention; you can simply donate an amount of funds and be listed.
Eight Ways To Improve Your Companys Cash-Flow - TODAY!
Cash is the lifeblood of any business. As humans need air to breath and food to eat, your business requires customers that provides the primary substance that keeps a business in business: cash.
How To Select a Franchise
Here are some useful tips on how to select a franchise. When selecting a franchise, carefully consider a number of factors, such as the demand for the products or services, likely competition, the franchisor's background, and the level of support you will receive because like any other investment, purchasing a franchise is a risk.
If You Want Business - Be Consistent
Why does consistency in the message have an effect on how the business relationship is formed?Your message to others needs to be consistent. You need to define your expertise and develop your elevator pitch.
Shopping For a Franchise
Shopping for a franchise is easy if you know what you are doing. You can choose between radio adverts, newspaper adverts, personal recommendation, Internet, or visit a franchise exhibition.
Image of Your Franchise Automotive Outlet is So Important
Image of your franchise automotive outlet is so important. Some say image is everything, well then if you buy a franchise you should be constantly thinking of image and cleanliness.
Your Babys Ugly..and Youve Got Bad Breath
I've got good news and bad news. The good news is that 98% of businesses are small businesses.
6 of 1, Half Dozen of the Other
Motivational author and speaker Jim Rohn says that for a business to succeed it takes about ahalf dozen things. Of all the millions of things you do, it's really that half dozen that count.
Small Does Not Mean Invisible!
Running a business on the net these days can be like looking up into a clear night sky; it can leave you feeling very small and insignificant.I am a one-person operation, and I also offer personal service.
Where To Get Money For a Franchise Idea
How often have you thumbed through a business opportunity magazine, noticed a franchise opportunity advertisement, and felt you'd really like to get in on that..
Start a Resume Writing Service for Profit
The resume writing service serves an important role in the economy. Many qualified candidates have a difficult time marketing themselves to employers and turn to a professional writing service for assistance.
Facts About Starting Elderly Group Home Businesses
There's been a recent rise in the number of elderly group home businesses springing up everywhere around the world, what with an estimated one in four families providing care for an elderly relative today. Before you decide to jump on the group home business bandwagon, though, you need to know as much as possible.
Specialty Advertising in C-Stores
It appears the mini-blimp indoor theme and concept is making significant headway. We have seen them in the halls of Congress sniffing for anthrax.
Survival Tips For Your Small Business
No matter type of business you operate you've got to know how to keep your business alive during economic recessions. Anytime the cash flow in a business, large or small, starts to tighten up, the money management of that business has to be run as a "tight ship.
Expanding Franchisee Advice
Franchisor expansion policies are not as simple as one might think. On the mind of every businessperson is the idea of expansion.